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    3. Dictionary of Marketing

    Dictionary of Marketing

    Posted By: tot167
    Date: 7 Mar 2008 20:07:00
    Dictionary of Marketing

    A. Ivanovic, P.H. Collin “Dictionary of Marketing"
    Bloomsbury Publishing PLC | 2003-07-07 | ISBN:0747566216 | PDF | 304 pages | 3,8 Mb


    From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.



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