Digital Marketing Mastery-From Foundations to Implementation

Master digital marketing: SEO, content, PPC, email—build strategy, optimize funnels, track KPIs, boost conversions fast

What you'll learn
- Define digital marketing, map core channels, explain value via 4Ps and the funnel, apply content-first thinking, and contrast with traditional ads.
- Apply core skills (content, SEO, social, data, PPC, email, design) to plan a mini campaign with clear metrics, collaborate, and select right tools.
- Design an integrated strategy using SEO, content, social, PPC, and email, aligned to the customer journey and KPIs, with attribution and budget priorities.
- Launch and optimize a campaign: set SMART goals, build a content calendar, run A/B tests, and track results with dashboards; report insights to stakeholders.

Requirements
- Participants typically have basic business acumen and general marketing awareness but may lack systematic digital marketing knowledge or practical implementation experience.
- Comprehensive understanding of digital marketing fundamentals, practical skills for campaign execution, proven techniques for audience engagement, and systematic frameworks for measuring and optimizing results.
- Develop the confidence and competence to plan, execute, and optimize digital marketing campaigns that drive measurable business growth while building sustainable competitive advantages.

Description
“This course contains the use of artificial intelligence”

VALUE PROPOSITION: You build a complete, practical system to plan, launch, and optimize digital marketing. You master core channels (SEO, content, social, PPC, email) and apply a step-by-step framework to ship real campaigns. You leave with templates, playbooks, and measurable outputs you can use immediately.

What you will learn

Lesson 1: You define digital marketing, key channels, the Four Ps, and funnels, then create a mini strategy for a local business.

Lesson 2: You develop core skills—content, SEO, social, data analysis, PPC, email, basic design, communication—with a practical mini-campaign.

Lesson 3: You master the major techniques (SEO, content, social, PPC, email), map them to the customer journey, and orchestrate them in synergy.

Lesson 3.1: You research intent and keywords, optimize on-page/technical/IA, build E-E-A-T and links, and run a mini SEO sprint.

Lesson 3.2: You build a newsroom flywheel with pillar–cluster content, atomize assets, integrate SEO, and measure for compounding results.

Lesson 3.3: You create platform-native social strategies, run community care, leverage paid/creators/listening, and execute a 14-day plan.

Lesson 3.4: You set goals and tracking, align intent, structure lean PPC campaigns, craft high-match ads/LPs, and iterate to lower CPA.

Lesson 3.5: You grow a consented list, segment/personalize, automate lifecycle flows, ensure deliverability, and A/B test for ROI.

Module 4: You implement an end-to-end campaign with a 5-step loop: goals/audience → channels → content → launch → measure/optimize.

Who this course is for You are a marketer, founder, freelancer, or student who needs a practical, repeatable approach to plan, launch, and improve digital campaigns.

How the course works (structure and outputs)

Lesson 1 — Digital Marketing Foundations: Definitions, channels, Four Ps, and a mini local business strategy.

Lesson 2 — The Digital Marketing Toolkit: Essential skills across content, SEO, social, data, PPC, email.

Lesson 3 — The Digital Marketing Arsenal: Core techniques mapped to the funnel and multi-channel synergy.

Lesson 3.1— Search Engine Optimization (SEO): Intent research, on-page/technical SEO, IA, links, and a mini sprint.

Lesson 3.1— Content Marketing: Pillar–cluster system, newsroom flywheel, distribution, and SEO integration.

Lesson 3.1— Social Media Marketing: Platform strategy, native creative, community care, paid/creators/listening.

Lesson 3.1— Pay-Per-Click (PPC) Advertising: Goal-driven tracking, lean structure, message match, LP CRO.

Lesson 3.1— Email Marketing: Consent-based growth, segmentation, lifecycle automation, deliverability.

Module 4 — Implementing Digital Marketing: A 5-step framework to launch and optimize your first campaign.

Deliverables you will create

Mini digital strategy brief for a local business

SEO sprint packet (keyword map, on-page plan, IA/internal links, performance fixes)

Content pillar brief + 30-day distribution calendar and KPI sheet

14-day social campaign packet (calendar, response playbook, paid test)

PPC campaign plan with ad copy, negatives, extensions, and LP wireframe

5-email welcome/nurture sequence + recovery flow and transactional template

Minimum Requirements — Exactly what you need to take this course

Software (free or tools most learners already have)

Google Sheets or Microsoft Excel

You will use this for structured worksheets (e.g., matrices, simple charts, trackers, and action plans).

Google Docs or Microsoft Word

You will use this for one-page summaries and stakeholder updates.

Notes:

No paid tools or advanced analytics required.

If you can’t install anything, the browser versions (Google Sheets/Docs) are sufficient.

Additional materials

A computer with a modern web browser and reliable internet

A real or realistic problem from your work/study/personal context to practice on

Basic facts or observations about the problem (e.g., dates, counts, examples) to make the exercises concrete

Appropriate mindsets

Bias to action and iteration: you will try small steps, learn, and improve

Evidence over opinions: you will use lightweight data to guide choices

Clarity and brevity: you will keep outputs simple and visual

Collaboration when possible: you will align stakeholders early; if working solo, you will reflect and seek feedback when you can

Who this course is for:
- • Marketing coordinators and managers looking to expand their digital capabilities • Small business owners needing cost-effective marketing strategies • Entrepreneurs launching new ventures in competitive markets • Career changers transitioning into digital marketing roles • Traditional marketers adapting to digital-first business environments
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