Email Marketing Course

Email Marketing Course

What you'll learn
Getting people to sign up to your list
Email Marketing
List-building
Writing effective emails
Requirements
Basics knowledge of the Internet
Description
Email marketing is the most powerful means of online marketing. The moment you build an engaged list of buyers, you can sell to them over and over again at no additional cost. If you have not yet built a list yet, then it's high time you did that in order to reap the full benefits of email marketing. This is the most important thing you can do for your business today.This course, built by professional email marketers, will show you everything you need to create the correct email marketing strategy for your business. From setting up forms, generating lead, tricks to grow your engagement, sales techniques, inboxing techniques, email marketing good practices; you'll find everything.Take this course in its entirety, or use it as a reference to clear specific concepts, you are going to get extreme value and real-world advice. This is the most comprehensive email marketing course online, so enrol now and turn into an expert email marketer.Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques and tricks for effective email marketing. Achieve better results by setting objectives and improving efficiencies. You will learn to:Evaluate the use of email as a marketing tool for your businessSet objectives and messaging strategies to achieve the right resultsUnderstand what, when and how to measureExplore the opportunities for harnessing technology and wider channelsImprove email marketing efficiency

Overview

Section 1: Email marketing basics

Lecture 1 What is email marketing and why is it important

Lecture 2 What is opt-in marketing

Lecture 3 What are lists and subscribers

Lecture 4 What is an optin form

Lecture 5 What are autoresponders

Lecture 6 Laws and regulations you must know

Lecture 7 How to use this course

Section 2: Tools for email marketing

Lecture 8 All about autoresponders

Lecture 9 A quick review of Getresponse

Lecture 10 A quick review of Aweber

Lecture 11 MailEngine your captive autoresponder

Lecture 12 All about SMTP services

Lecture 13 A quick review of Sendgrid

Lecture 14 A quick review of Mailgun

Lecture 15 Using JeetOptin to grow your list free

Lecture 16 Using Mobiflux content locker to grow your list

Section 3: Start getting subscribers

Lecture 17 Creating a squeeze page

Lecture 18 Incentivise your subscriber (giveaway ebooks, etc)

Lecture 19 How to find products to giveaway

Lecture 20 How to setup a good welcome email

Lecture 21 Single Optin vs double Optin

Section 4: How to get traffic to build your list

Lecture 22 Social media traffic

Lecture 23 Content traffic

Lecture 24 YouTube traffic

Lecture 25 What are solo ads and using them

Lecture 26 Using Google Leadgen ads

Lecture 27 Using Facebook Leadgen ads

Section 5: Engage subscribers

Lecture 28 Write great headlines

Lecture 29 Write compelling emails

Lecture 30 Call to actions

Lecture 31 Provide value before you sell

Lecture 32 Segment your list based on interest

Section 6: Improve your response rate

Lecture 33 Setting up DKIM and SPF on your domain

Lecture 34 Avoid using spammy words

Lecture 35 Personalize your emails

Lecture 36 Segment your list

Lecture 37 Use surveys to improve engagement

Lecture 38 Split testing emails

Section 7: Mail sequence

Lecture 39 What is a mail sequence

Lecture 40 How to create an effective mail sequence

Section 8: Tips, tricks and warnings

Lecture 41 Personalize your emails to get more opens

Lecture 42 Maintain high open rates to inbox

Lecture 43 Clean you email list frequently

Lecture 44 Avoid spam traps

Lecture 45 Avoid Gmail promotion and spam tab

Section 9: Conclusion

Lecture 46 Conclusion

Business owners,Digital marketers,Students of digital marketing