Festival and Events Management
Festival and Events Management by Ian Yeoman
English | October 29, 2015 | ISBN: 1138133302 | 440 pages | AZW3 | 3.43 MB
English | October 29, 2015 | ISBN: 1138133302 | 440 pages | AZW3 | 3.43 MB
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.