Iconic Logo Design: Brainstorm & Refine Unique Concepts

Create simple and clear logo designs that also seriously stand out!

Great logos are iconic and evocative of a brand—but designing them well without copying everyone else can be one of the biggest challenges in graphic design. In this hour-long class, graphic designer and YouTuber Will Paterson will walk you through the unique process for creating memorable logos for a variety of brands, and give you the tools to do the same.

Starting from an imaginary client brief, you’ll work alongside Will as he goes step-by-step through the process of getting to a final design, including:

Researching the client and their competition, and coming up with a mood board of creative visuals to represent them.
Brainstorming potential concepts using Will’s approach of rapidly sketching and refining ideas until you “fail to success” and find the one that works.
Turning your best idea into a final vector in Illustrator, and choosing fonts and colors to round out your final design.
Along the way, he’ll share pro tips about what makes a good logo great, strategies to properly assess your own work, and plenty of tools to level up your workflow. Whether you have a logo project you’re working on for a client or are just looking to grow your graphic design skills, this class will leave you with a system you can confidently follow to create great logos time and time again.