Daniel Yadin, " International Dictionary of Marketing"
Kogan Page; 1st edition (December 15, 2001) | ISBN: 0749435321 | 288 pages | PDF | 1,2 Mb
Kogan Page; 1st edition (December 15, 2001) | ISBN: 0749435321 | 288 pages | PDF | 1,2 Mb
Definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures. Written in clear, unambiguous language, this important reference provides accurate descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas.