Joy-Full AF: The Essential Business Strategy We're Afraid To Put First

Chase joy and success will chase you.

Did you start your business, like many entrepreneurs, for more joy and freedom, only to find that joy has fallen off your radar and freedom feels more elusive than ever?

Are you successful on the outside, but secretly feel dissatisfied, on the edge of burn out, or downright miserable?

Have you lost touch with your passions, desires, or sense of purpose?

Do you get caught up and overwhelmed by how much you could and should be doing to create the success and impact you crave?

Have you followed formulas, blueprints, and gurus who promise that their “proven” strategies and tactics are the “right way” to run a business, only to find that they don’t work for you?

If any of these questions ring true, but you’re worried that prioritizing joy will put your current success at risk, you’re not alone.

As Dr. Erin Baker points out in Joy-Full AF, entrepreneurs and society at large have come to believe all kinds of lies about what joy is and what role it can play in success.

Before starting their coaching business, “joy” wasn’t in Erin Baker’s vocabulary. As a psychology PhD-turned-research leader at Facebook and Microsoft, they had learned numerous lessons about sound business practices, leadership, and what it really takes to create success…but none of them included joy in the equation. At best, it was a bonus to be successful AND feel joy in the process.

But when they looked back years later on what had created their business success, they realized that chasing joy had been their #1 business strategy. They just hadn’t called it joy.

The same is true for you: Joy can be your #1 business strategy. In fact, it’s the key to long-term sustainable success.

Joy-Full AF is “….a friendly, down-to-earth, and deeply wise guide of a book that walks you every step of the way” ~ Simone Seol, author of The Fearless Marketing Bible For Life Coaches and Joyful Marketing Coach

You’ll learn:

What is joy, anyway? (And what does it mean to be joy-full?)

Why is it important in business?

Why are we so afraid to put it first?

What sucks it away from us?

How can we plug up joy-leaks when they happen or even prevent them in the first place?

How can we create and cultivate more joy in our day-to-day and over time?

Through a conversations-style format that feels like sitting down with a cup of tea or coffee with the author, Baker also shares their first-hand experience of losing joy (and how they’ve brought it back), along with stories from clients and colleagues as they’ve put joy first in their businesses.