2023 Influencer Marketing: Learn From A Top Agency Expert

Learn to Harness the Power of Influencer Marketing for Growth and Results with Practical Guidance & Insider Strategies

What you'll learn

Master selecting the ideal influencer marketing mechanisms for specific content and goals, whether driving sales or maximizing brand exposure

Uncover the secrets to selecting the perfect influencers for your brand, enhancing visibility and skyrocketing sales

Gain expert knowledge in crafting result-driven influencer campaigns with targeted objectives, compelling content, and seamless execution

Acquire practical negotiation tactics to secure successful influencer partnerships, optimizing terms, deliverables, and budget for mutual benefit

Master the nuances of influencer collaborations, from effective hashtag use to @ mentions

Adopt experiential marketing, maintain authenticity & address legal aspects for memorable campaigns that captivate & build brand loyalty

Master influencer marketing tactics and efficiently use the provided brief and tracking sheet for streamlined, high-impact campaigns

Learn to integrate affiliate marketing into your influencer campaigns, gaining a clear understanding of ROI for data-driven decision making

Requirements

No prerequisites are required, aside from a basic understanding of social media. The course offers clear, information-rich lessons with supporting visuals and screenshots to ensure a comprehensive learning experience.

Description

Welcome to the 2023 Influencer Marketing course, led by Anna Kolk, an expert with 13 years of experience leading a globally operating Influencer Marketing Agency in Europe, India, and the Middle East. With a large portfolio of select clients such as Vero Moda, L'oreal, Airbnb, Mastercard, Nykaa, Reebok, Skechers, FILA, Tourism Boards (South Africa, Dubai, Oman), Ray-Ban, Campari, Motorola, and Reliance JIO, Anna will share her experience gained over the years.Throughout this course, you'll gain in-depth insights into the entire influencer marketing process, from identifying and partnering with the right influencers for your brand, to creating high-impact campaigns that resonate with your target audience.You'll also explore key aspects of influencer collaborations, such as do's and don'ts of hashtag usage, timing, and the delicate balance of maintaining authenticity while promoting a brand. Learn to integrate affiliate marketing into your campaigns for a clear understanding of ROI, and acquire practical negotiation tactics to secure successful partnerships.We'll cover essential topics, including experiential marketing, legal aspects, long-term collaborations, and how to stay ahead of industry trends. With a strong focus on real-world applications, this course equips you with the tools and strategies to measure and optimize your campaigns, ensuring continuous improvement and lasting success.Whether you're a brand owner, marketer, PR professional, or someone looking to enter the marketing industry, this course will provide you with a solid foundation in influencer marketing, enabling you to create and manage effective campaigns that drive results. Join Anna Kolk on this exciting journey and unlock the full potential of influencer marketing for your brand.

Overview

Section 1: The Fundamentals

Lecture 1 Intro & Outline

Lecture 2 Types of Influencers

Lecture 3 Selection Criteria

Lecture 4 Types of Collaborations

Lecture 5 Types of Content

Lecture 6 Outsourcing IM to an Agency vs In-House

Section 2: Structuring a Campaign: The What. The Why. The How

Lecture 7 Part 2 -Intro

Lecture 8 Defining Campaign Goals

Lecture 9 Selecting & Getting in Touch with Creators

Lecture 10 Deliverables & Negotiation

Lecture 11 The Brief

Section 3: Advanced Tips

Lecture 12 Part 3 - Intro

Lecture 13 Strategic use of hashtags (#) - the do's & the don'ts

Lecture 14 Tagging & @ mentions

Lecture 15 Experiential Influencer Marketing (on a budget)

Lecture 16 Legal - how to structure Influencer Marketing contracts

Lecture 17 How to reuse Influencer Generated Content across ads, your site & emailers

Lecture 18 Negotiation Tactics

Lecture 19 The Importance of Authenticity in Influencer Marketing

You're a brand founder who wants to unlock the full potential of your brand by leveraging influencer marketing or,You're a digital marketer aiming to grow your followers and sales by mastering the art of influencer marketing or,You're a fresher about to enter the industry and want to hit the ground running with practical knowledge and skills from day 1 on the job,You're open to learning from an expert with over a decade of global experience working with top creators and renowned brands