Ai As Your Writing Partner: Practical Content Creation

Brainstorm ideas, outlines and structure, and draft content with Artificial Intelligence tools.

What you'll learn

To demystify AI writing tools and present them as collaborative partners

To provide hands-on experience with practical AI writing tools

To equip participants with techniques for brainstorming, outlining, and drafting content using AI

To offer strategies for editing and refining AI-generated content

To explore how AI can be used for diverse writing styles and formats

Requirements

No previous experience is necessary.

Description

Ever stare at a blank page and just… freeze? We've all been there. This course is all about breaking through those creative blocks with AI. We'll dive into tools that can help you brainstorm ideas, generate outlines, and even draft content. Think of it as learning how to collaborate with AI, not replace yourself. It's about getting those creative juices flowing and making writing fun again.Key TakeawaysHands-on experience with AI writing tools.Techniques for using AI to generate ideas and outlines.Tips for editing and refining AI-generated content.How to use AI for different writing styles and formats.DeliverablesAccess to presentation materials.Interactive prompts, examples and projects.Resource list with AI tools and tutorials.What We'll CoverHands-on experience with AI writing tools.Techniques for generating ideas and outlines.Editing and refining AI-generated content.Using AI for diverse writing styles and formats.Resource list with AI art tools and tutorials.Interactive prompts, examples and projects.Your first question on AI’s role in your content operations should be, “Where does it make the most sense to use it?”Focus on impactMake sure AI’s incorporation aligns with your company. Start with your mission and values and see if using artificial intelligence contradicts them.Consider how the AI tools’ capabilities work with your marketing and business priorities.Think about the questions you’ve been unable to answer or problems you’ve struggled to solve.Consider where these AI tools can help increase brand value or marketing impact. Will it help increase audience reach or enable you to branch out to new creative areas?Explore efficiency gainsUse AI to tackle smaller, time-consuming assignments like writing search-optimized headlines, compiling outlines and executive summaries, and repurposing articles for social posts and promotions.This approach frees your team to explore new creative avenues and focus on work they’re more passionate about.Fill skill gaps and resource shortfallsAI can also fill in where your team lacks technical skills.Communicate requirements clearlyIntroducing AI tools usually requires some adjustments to the way your team works, such as adding steps to a collaborative workflow or rebalancing team members’ roles and responsibilities.But it could also require you to provide training and guidance. For example, a team member who writes clear, concise content briefs might help train others on the team about crafting effective AI prompts.Check your factsGenerative AI can produce content with misleading or inaccurate information. This can happen if it doesn’t have access to enough relevant data in its training model to respond accurately to your prompt or if the data it used included inaccuracies. So, publishing AI-generated content without careful editorial oversight isn’t wise.Be mindful of mediocrityEven if your AI-created copy is editorially impeccable, it can still come off as generic, bland, and uninspiring. Involving your human team at every step of the creative process can mitigate these challenges.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Goals of the course

Lecture 3 The Blank Page Freeze

Section 2: AI: Your Creative Collaborator

Lecture 4 AI: Your Creative Collaborator

Lecture 5 Consider your strategy and how you will use AI

Lecture 6 Spark Your Creativity with Prompts

Lecture 7 Prompt Engineering Techniques

Section 3: Outlining with AI: Structuring Your Content

Lecture 8 Using AI to create outlines, section headings, subheadings and clarity and flow

Lecture 9 Generating and creating writing content

Lecture 10 Resource List: AI Tools and Tutorials

Designers, Creatives, Content Creators, Marketers, and anyone facing creative blocks in writing.