Ai-Powered Digital Advertising: Google Ads, Meta Ads, & Ga4

From Beginner to Expert: Dive Deep into AI-Powered Advertising with Google Ads, Meta Ads, Google Analytics 4 and ChatGPT

What you'll learn

Master the basics of AI-driven digital advertising on Google and Meta platforms.

Learn to set up and manage effective Google Ads campaigns using AI tools.

Gain proficiency in Meta advertising, optimizing ads for Facebook and Instagram.

Understand how to navigate and utilize Google Analytics 4 for actionable insights.

Develop skills to create compelling ad creatives with AI enhancements.

Harness the power of Google Performance Max campaigns to maximize reach.

Dive into Meta's Conversion API and Pixel for advanced targeting and tracking.

Create robust advertising strategies using Audience Insights and segmentation.

Optimize ad spend and improve ROI with AI-driven performance insights.

Learn to craft persuasive ad copy and creatives that convert using ChatGPT.

Prepare for sales success with structured Meta Ads campaigns and objectives.

Explore the integration of GA4 with Google Search Console for comprehensive analytics.

Requirements

No previous experience in advertising or AI tools is necessary, making this course ideal for beginners eager to explore digital advertising. The rise of AI technology simplifies complex tasks, enabling newcomers to start advertising effectively with minimal background knowledge. A positive mindset is always an advantage and highly encouraged.

Access to AI Tools: Free versions of ChatGPT and Gemini AI are utilized throughout the course. A Plus subscription to these tools offers additional benefits but is not mandatory.

Ad Creative Tool: We'll explore Ad Creative AI using its free trial version, perfect for learning without initial investment.

Browser Extension: Install our 200+ Free Prompts for ChatGPT extension available for Google Chrome to enhance your learning and application capabilities.

Hardware: While not a requirement, using a desktop computer is recommended for efficiency when managing and implementing campaigns.

Accounts: A Gmail account is necessary for accessing Google advertising services, and a Facebook ID is required for Meta business services.

This setup ensures that even those new to the field can jump right in and start learning the intricacies of AI-powered advertising without feeling overwhelmed. Equip yourself with these tools, and you're ready to embark on a transformative journey into digital advertising.

Description

Welcome to the AI-Powered Digital Advertising – your pathway to mastering the efficiency of digital advertising. This comprehensive curriculum is designed to harness the power of AI to amplify your advertising efforts across Google and Meta platforms, leveraging cutting-edge tools like ChatGPT, Gemini AI, and the latest in Google Analytics 4 technology.Section 1: Foundations of AI in Digital AdvertisingDive into the world of AI-enhanced advertising with a deep look into using ChatGPT and Gemini AI for content creation and campaign planning. Learn to:Utilize ChatGPT for streamlined Facebook and Instagram marketing strategies.Create engaging content for social media ads using AI.Generate over 150+ creative ad variants with state-of-the-art Ad Creative AI tool.Build effective buyer personas and social media plans with precision and ease.Section 2: Google Ads MasteryFrom setting up your account to launching AI-powered search campaigns, this section equips you with the skills to:Navigate Google Ads account setup and link services for enhanced ad performance.Deploy Google AI-powered search campaigns, maximizing reach and efficiency.Section 3 to 5: Advanced Strategies in Google AdvertisingExplore Google Performance Max campaigns and dive deep into Display Ads and audience targeting to:Set up and optimize Performance Max campaigns with assistance from ChatGPT.Create visually appealing reports using Google Looker Studio.Utilize Google’s advanced targeting features to refine audience engagement.Section 6 to 10: Mastering Meta AdvertisingLearn the intricacies of Meta advertising from basic setup to advanced strategies:Navigate through Meta Business Suite and Ads Manager like a pro.Master the use of Meta Pixel and Conversion API for detailed audience tracking and re-targeting.Harness the power of Meta’s AI-driven ad formats and targeting options to optimize campaign results.Section 11 to 12: Driving Sales with Meta AIDeepen your knowledge in Meta traffic ads and e-commerce strategies to:Leverage Meta AI targeting for precise audience reach and impactful ad delivery.Plan and execute sales campaigns that convert, using sophisticated budget optimization techniques.Section 13: Google Analytics 4 IntegrationUnlock the full potential of your advertising efforts with GA4 to:Set up and navigate Google Analytics 4 for detailed performance insights.Integrate Google Search Console with GA4 for enhanced data analysis and decision-making.Section 14: Career AdvancementThis final section is dedicated to using digital advertising skills to advance your career:Negotiate better job offers and benefits using strategies formulated with ChatGPT.Optimize your LinkedIn profile to reflect your expertise and attract more professional opportunities.Enroll now and transform your digital advertising skills with AI-enhanced techniques that will set you apart in the industry.Whether you're looking to improve your business’s online presence or aiming for career advancement in digital marketing, this course offers you the tools and knowledge to succeed in today’s fast-paced digital landscape. Join us on this transformative journey and become a leader in AI-powered digital advertising.Ing. Tomáš Morávek & Team,Internet Efficiency Awarded Digital Marketing Expert

Overview

Section 1: Introduction, ChatGPT, Ad Creative, Gemini AI for Meta Advertising, & Google Ads

Lecture 1 Introduction - Resource Centre on Google Drive & Udemy App for Mobile

Lecture 2 ChatGPT for Facebook Marketing & Meta Advertising

Lecture 3 ChatGPT for Instagram Marketing & Meta Advertising

Lecture 4 Complete Guide to ChatGPT for Beginners - Interface, Custom Instructions

Lecture 5 How to Create Content for Instagram & Facebook Carousel Ad with ChatGPT

Lecture 6 How to Write Fantastic Script for Instagram Reels & Facebook Reels in One Minute

Lecture 7 Inspiration - How to Reach out 5,000,000+ Accounts on Instagram with Reel

Lecture 8 How to Create Fantastic Image for Social Media Ad with ChatGPT

Lecture 9 How to Create 150+ Ad Creatives in One Minute with Ad Creative AI - Introduction

Lecture 10 How to Create 150+ Ad Creatives in One Minute with Ad Creative AI - Guide

Lecture 11 How to Create Buyer Persona & Social Media Plan with ChatGPT (Screen Recording)

Lecture 12 Gemini AI: How to Proceed More Social Media Planning & Export to Google Sheets

Lecture 13 How to Use ChatGPT for Google Ads (Complete Screen Recording Guide)

Section 2: Google Ads Account Interface, Connected Services, & AI-Powered Search Campaign

Lecture 14 How to Setup Account, Connect Linked Google Service & Use Google Ads Account

Lecture 15 How to Launch Google AI-Powered Search Campaign in Few Minutes

Section 3: Google Performance Max with ChatGPT

Lecture 16 Introduction Explanation into Google Performance Max Campaign - Face2Face

Lecture 17 Google Performance Max with ChatGPT - How to Setup the Campaign

Lecture 18 How to Use ChatGPT & Continue in Google Performance Max Campaign Creation

Lecture 19 How to Get More Content, Keywords & Descriptions Ideas from ChatGPT

Lecture 20 How to Finalize & Launch the Google Performance Max Campaign for E-Commerce

Section 4: AI-Powered Google Performance Max for Local Business

Lecture 21 How to Setup AI-Powered Google Performance Max for Local Business in Few Minutes

Section 5: Google Display Ads, Google Audiences, Segments & Targeting

Lecture 22 Introduction into Google Display Ads - Face2Face Inspiration & Explanations

Lecture 23 How to Setup Google Display Ads - Complete Screen Recording Guide

Lecture 24 Google Audiences, Segments & Targeting Options - Complete Screen Recording Guide

Section 6: Google Ads Reporting & Google Looker Studio Visual Reporting

Lecture 25 How to Setup Efficient Google Ads Reporting in Few Minutes - Screen Recording

Lecture 26 Creating Fantastic Visual Reports with Google Looker Studio - Screen Recording

Section 7: Google Merchant Centre, WooCommerce Feed & Products Descriptions with ChatGPT

Lecture 27 WooCommerce Marketing, Coupons & Google Free Listings for Merchant Centre

Lecture 28 Double Checking Google Free Listing in Merchant Centre - Screen Recording Guide

Lecture 29 Importance of Filling Shipping Information & Return Costs into Merchant Centre

Lecture 30 Products Revision with ChatGPT - Psychology of Persuasion - Copy Frameworks

Lecture 31 AIDA Copywriting Framework - Attention, Interest, Desire, Action - HQ Explainer

Section 8: Meta for Business [Business Manager, Facebook Page, Meta Suite, Ads Manager]

Lecture 32 Facebook Business Page - Introduction

Lecture 33 How to Setup, Navigate & Optimize the Facebook Business Page

Lecture 34 How to Use Meta Business Suite for Efficient Social Media Management

Lecture 35 Meta Business Manager - Introduction - Face2Face Inspiration

Lecture 36 How to Navigate Between Meta Business Suite & Meta Business Manager

Lecture 37 How to Setup & Use the Meta Business Manager - Complete Screen Recording Guide

Lecture 38 How to Use, Navigate, Read & Orient in Meta Ads Manager - Screen Recording

Section 9: Meta Data Sources [Pixel, Conversion API]

Lecture 39 Meta Data Sources Introduction - Face2Face Inspiration

Lecture 40 Meta Pixel & Conversion API Installation - Shopify, Wix, WordPress Plugin

Lecture 41 How to Test the Events in Meta Pixel & Conversion API

Lecture 42 How to Understand All Important Events & Custom Conversions

Section 10: Meta Ads Objectives & Guide, Meta AI Targeting & Meta AI Functions

Lecture 43 Introduction into Meta Objectives - Inspiration & Face2Face Explanations

Lecture 44 How to Understand & Choose the Right Campaign Objective in Meta Advertising

Lecture 45 How to Understand the Meta Sales Objective (Conversion Ads)

Lecture 46 Explanation of Meta Ads Objectives from the Official Study Guide

Lecture 47 Meta Ads Guide

Lecture 48 How to Favour from Modern Social Media Formats Like Reels

Lecture 49 Inspiration - Power of Reels - How to Reach out 5 Million Accounts on Instagram

Lecture 50 Audiences & Targeting - Introduction - Face2Face Inspiration

Lecture 51 Meta Audiences Explanations (Core Audiences, Lookalike Audiences, Custom Aud.)

Lecture 52 Meta Advantage+ Audience - The Most Advanced AI Targeting

Section 11: Meta Traffic Ads & The Power of Meta AI Targeting

Lecture 53 How to Setup Meta Traffic Ads & Use the Power of Meta AI Targeting

Lecture 54 How to Use Meta Broad Targeting for Special Ad Categories - Screen Recording

Lecture 55 How to Use Meta Broad Targeting for Special Ad Category Employement

Section 12: Meta Advertising for Sales [E-Commerce]

Lecture 56 How to Properly Plan Campaign - Face2Face Inspiration

Lecture 57 How to Properly Plan the Campaign - Complete Screen Recording Guide + Sheet

Lecture 58 How to Understand & Calculate ROAS & ROI with Easy to Use Online Tool

Lecture 59 How to Properly Reach Out & Engage to Prepare the Audiences for Sales - Intro

Lecture 60 How to Properly Reach Out & Engage to Prepare the Audiences for Sales - Guide

Lecture 61 How to Start & Lead the Sales Campaign & Optimize the Budget for Efficiency

Lecture 62 How to Optimize & Check the Campaign when It Has Been Running

Lecture 63 How to Overcome Struggles & Focus Again on Sales - Face2Face Inspiration

Lecture 64 How to Overcome Struggles & Focus Again on Sales - Screen Recording Guide

Lecture 65 How to Get Back to Successful Campaign Leading after Struggles

Lecture 66 How to Finalize & Accomplish the Campaign for Final Success - Face2Face Intro

Lecture 67 How to Finalize & Accomplish the Campaign for Final Success - Screen Recording

Lecture 68 How to Reach Out for New Campaign & Prepare the Audiences for Next Sales - Intro

Lecture 69 How to Reach Out for New Campaign & Prepare the Audiences for Next Sales - Guide

Lecture 70 How to Focus on Main Sales Campaign & Get Maximum from It - Face2Face Intro

Lecture 71 How to Focus on Main Sales Campaign & Get Maximum from It - Screen Recording

Lecture 72 How to Continue in Leading & Optimizing Big Sales Campaign - Part One

Lecture 73 How to Continue in Leading & Optimizing Big Sales Campaign - Part Two

Lecture 74 How to Accomplish Big Sales Campaign for Maximum Success & Sales

Lecture 75 Congratulations on Becoming the Ultimate Sales Master via Meta Advertising!

Section 13: Google Analytics 4

Lecture 76 Introduction into Google Analytics - Face2Face Inspiration & Explanations

Lecture 77 Google Analytics 4 Setup - Complete Screen Recording Guide & Guidance

Lecture 78 Google Analytics 4 Secret API & Pixel Manager for WooCommerce - Screen Recording

Lecture 79 Deep Dive into Google Analytics 4 - Complete Screen Recording Guide

Lecture 80 Google Search Console & Google Analytics 4- Face2Face Introduction & Inspiration

Lecture 81 Google Search Console & Google Analytics 4 Connection Benefits - Screen Record.

Section 14: Higher Salary, More Benefits, & LinkedIn Profile Optimization with ChatGPT

Lecture 82 How to Use ChatGPT for Negotiating Higher Salary & More Comprehensive Benefits

Lecture 83 Optimizing Personal Inspiring Story for LinkedIn with ChatGPT Writing Coach

Lecture 84 Rewriting Experience Section on LinkedIn into Fascinating Story with ChatGPT

Lecture 85 Rewriting & Recreating all LinkedIn Profile as a Complete Story with ChatGPT

Lecture 86 Congratulations!

Aspiring Digital Marketers: Individuals looking to start a career in digital marketing will find this course foundational, providing them with the tools and knowledge to navigate the complex world of Google and Meta advertising.,Small Business Owners: Entrepreneurs who manage their own marketing and wish to leverage AI to optimize their advertising strategies and maximize their budget efficiency.,Marketing Professionals: Marketers seeking to deepen their expertise in AI-driven tools and enhance their skills in campaign management across various platforms.,Freelancers: Independent contractors aiming to offer more value to clients with advanced capabilities in managing and optimizing Google Ads and Meta Ads.,Career Changers: Individuals looking to shift into a technology-driven marketing role will benefit from this course, gaining insights into the latest tools and strategies in the industry.,E-commerce Managers: Those managing online stores who need to drive more traffic and sales through efficient and targeted advertising strategies.,Social Media Managers: Professionals focusing on leveraging social media platforms who want to integrate more advanced AI tools into their advertising strategies.,Tech Enthusiasts: Individuals with a keen interest in the intersection of technology and marketing, especially in how AI can be utilized to automate and improve advertising outcomes.,Students and Recent Graduates: Young professionals or university students who want to add practical, high-demand skills to their resume and gain a competitive edge in the job market.,Marketing Consultants: Seasoned consultants looking to stay ahead of the curve with the latest innovations in digital advertising to provide cutting-edge solutions to their clients.,Brand Managers: Professionals responsible for managing and growing a brand's online presence through targeted advertising campaigns.,Data Analysts in Marketing: Analysts interested in leveraging data from AI-driven campaigns to refine marketing strategies and improve ROI.,This course is designed to cater to a wide range of learners, from beginners to experienced marketers, ensuring that everyone can benefit from understanding and applying AI enhancements in their digital advertising efforts. Whether you are boosting a personal brand, enhancing a multinational corporation's strategy, or managing client accounts in a freelance capacity, this course will equip you with the necessary skills and insights to excel.