Colour Psychology & Visual Communication Design

An advanced course to learn the application of colour psychology to digital and media communication design

What you'll learn

Client-Centric Insight: Gain a unique perspective on your client's projects, allowing you to efficiently uncover their core needs and objectives

Efficient Design Process: Streamline your design workflow to reduce the time from brief to implementation

Expertise and Confidence: Boost your knowledge and confidence in visual communication design with practice challenges

Effective Communication: Improve communication with clear methodology and rationale for more persuasive proposals

Enhanced Client Satisfaction: Elevate client satisfaction to gain more referrals and build a stronger reputation

Stand Out in the Market: Differentiate yourself from competitors, enhance career prospects, and attract new clients

Requirements

Completion of both the Colour Essentials and Colour Psychology Principles courses will provide you with the necessary foundation for working with colour and is a prerequisite to continuing the learning journey with Colour Psychology & Communication Design.

Description

Mastering the art and science of communicating with colour for design pros!Building on the foundation laid by your previous courses, Colour Essentials and Colour Psychology Principles, this is the graphic designer, product designer and branding expert’s ultimate guide to communicating with colour. The goal is to empower you to meet your clients’ needs more efficiently whilst creating highly effective designs using colour to strengthen brand identity and consistently resonate with your target audience.This course unlocks the true potential of colour, illustrating how you can harness its influence to communicate and create impactful designs that not only connect with your audience but also drive brand success and boost sales.You will learn how to identify the qualities and values that create the ‘colour personality’ of a product, service or brand, and how to incorporate these principles so that you use colour in a more powerful and creative way to communicate more effectively with your designs.This course is suitable for:Web, graphic and e-learning designersBranding and marketing consultantsDesign studentsHow you will benefit:Client-Centric Insight: Gain a unique perspective on your client's projects, allowing you to efficiently uncover their core needs and objectives.Efficient Design Process: Streamline your design workflow, reducing the time from initial brief to the implementation of your designs.Expertise and Confidence: Acquire in-depth knowledge and practice what you’ve learned with activities to help boost your professional confidence when creating and presenting visual communication design projects.Effective Communication: Improve your communication with a clear methodology and rationale, enabling you to deliver more persuasive proposals and win more projectsEnhanced Client Satisfaction: Elevate your client satisfaction levels, leading to more referrals, and establishing a stronger reputation in your field.Stand Out in the Market. Differentiate yourself from your competitors, enhance your career prospects and gain new clients who value your expertiseWhat We'll CoverModule 01: IntroductionIntroduction and overview with course author, designer and colour consultant expert Bernay LaityIn this section we look at:Why brand colours matterHow colour influences purchasing decisionsHow colour is your silent sales toolWhat you need to know about colour modelsModule 02: Colour Groups & Colour PersonalitiesIn this section we recap on the qualities and attributes of the four colour groups and also the characteristics of the four colour personalities. We explore the link between both, delving deeper into preferences for forms, shapes and styles, and even typical professions and business types for each personality!Module 03: TypographyJust as there are different forms, shapes and styles that complement each colour group and its corresponding personality, there are styles of typography that are naturally suited to each.This section highlights what styling to consider when designing typography and what to look for when selecting a font. We also look at some example font and colour combinations.Module 04: Putting it into PracticeThe creation of attractive packaging, branding or any graphic communication is a combination between style, form, font and colour.In this section we bring all of the elements together in one simple process and put it into practice, using the Colour Affects System of Applied Colour Psychology to designing with colour.Using real-world examples of leading global brands we take a look at:The impact of colour; when it works well, and when it doesn’t – and whyIs pink just for girls? Avoiding the colour cliché trapForesight or fallout? How one major global brand effected a radical change of brand direction and completely changed its colour personalityModule 05: Colour and Branding ChallengesDesign challenges for you to practice your colour skillsBernay’s expert tips for designing with colour

Overview

Section 1: How This Course is Structured

Lecture 1 How This Course is Structured

Lecture 2 Introduction to Colour Psychology & Visual Communication Design

Lecture 3 Colour and Marketing

Lecture 4 Working with Colour - Tools

Section 2: Colour Groups & Colour Personalities

Lecture 5 Colour Groups & Colour Personalities: Introduction

Lecture 6 Colour Groups & Colour Personalities: Recap

Lecture 7 The Colour Personalities: A Deep Dive into Preferences and Design Styles

Lecture 8 Activity Challenge 1.

Section 3: Typography

Lecture 9 Typography: Introduction

Lecture 10 Typography Styles

Section 4: Putting it into Practice

Lecture 11 Putting it into Practice: Introduction

Lecture 12 Putting the Process Together

Lecture 13 Putting the Process Together: Key Points

Lecture 14 The Impact of Colour in Branding Part 1.

Lecture 15 The Impact of Colour in Branding Part 1: Notes

Lecture 16 The Impact of Colour in Branding Part 2.

Lecture 17 The Impact of Colour in Branding Part 2: Notes

Lecture 18 The Impact of Colour in Branding Part 3.

Lecture 19 The Impact of Colour in Branding Part 3: Notes

Lecture 20 Is Pink Just for Girls? Avoiding the ‘Colour Cliché’ Trap

Lecture 21 Is Pink Just for Girls? Notes

Lecture 22 Foresight or Fallout? The Implications of Changing Brand Identity

Lecture 23 Foresight or Fallout? Notes

Section 5: Colour and Branding Challenges

Lecture 24 Colour and Branding Challenges: Introduction

Lecture 25 FitBlitz Challenge 1.

Lecture 26 Fitblitz Challenge 1: Notes

Lecture 27 Aqua Adventurers Activity Camp Challenge 2.

Lecture 28 Aqua Adventurers Activity Camp Challenge 2: Notes

Lecture 29 Squidge and Squiggle Pottery Studio Challenge 3.

Lecture 30 Squidge and Squiggle Pottery Studio Challenge 3: Notes

Lecture 31 The Virtual Concierge Challenge 4.

Lecture 32 The Virtual Concierge Challenge 4: Notes

Lecture 33 Bernay’s Tips for Creating Colour Palettes

Section 6: Course Summary with Bernay Laity

Lecture 34 Course Summary

Lecture 35 Additional Project Suggestions

This course is suitable for professionals working with colour including interior, web, graphic and e-learning designers, branding and marketing consultants and design students.