Complete Google Ads Course For Beginners | 2024 Edition

Master the Essentials of Google Ads in 2024 | A Comprehensive Google Ads Course Tailored for Beginners | PPC Mastery

What you'll learn

Understanding the basics of Google Ads: terminology, account structure, and campaign types.

Setting up a Google Ads account from scratch.

Conducting keyword research to identify relevant search terms for ad targeting.

Creating compelling ad copy that drives clicks and conversions.

Designing effective landing pages that maximize conversion rates.

Exploring various ad formats and extensions to enhance ad performance.

Setting and optimizing campaign budgets to maximize return on investment (ROI).

Utilizing targeting options such as location, demographics, and interests to reach the right audience.

Implementing conversion tracking to measure the success of ad campaigns.

Understanding the Quality Score and its impact on ad performance and cost.

Analyzing campaign performance using Google Ads reports and metrics.

Implementing bidding strategies to optimize ad placement and cost-per-click (CPC).

Creating and optimizing display ads to reach potential customers across the Google Display Network.

Utilizing remarketing techniques to re-engage with users who have previously interacted with your website or ads.

Leveraging ad scheduling and ad delivery optimizations to reach audiences at the most opportune times.

Understanding the importance of ad relevance and landing page experience for campaign success.

Exploring advanced targeting options such as custom audiences and similar audiences.

A/B testing ad variations to identify the most effective messaging and design elements.

Implementing ad extensions such as sitelinks, callouts, and structured snippets to enhance ad visibility and engagement.

Developing strategies for ongoing campaign management, optimization, and continuous improvement.

Requirements

Internet access and willingness to learn.

No prior Google Search Ads experience is required.

No prior Google Display Ads experience is required.

No prior Google Demand Gen experience is required.

No prior Google Performance Max experience is required.

No PPC experience is required.

No Google Adwords experience is required.

No Google Pay-per-click experience is required.

Description

Are you ready to unlock the full potential of Google Ads and revolutionize your online advertising strategy? Look no further than our comprehensive Complete Google Ads Course For Beginners | 2024 Edition! This extensive program is meticulously crafted to provide beginners with an immersive and in-depth exploration of the dynamic world of Google Ads.Embark on a transformative journey as we guide you through every facet of Google Ads, from the foundational principles to advanced optimization strategies. Whether you're a novice entrepreneur, a small business owner seeking to expand your online presence, or a marketing enthusiast eager to delve into the intricacies of digital advertising, this course is tailor-made for you.Dive deep into the core concepts of Google Ads, mastering essential terminology, account setup procedures, and campaign structuring techniques. Learn how to navigate the platform with confidence, setting the stage for your success in the realm of online advertising.But that's just the beginning. We'll equip you with the tools and knowledge needed to conduct comprehensive keyword research, uncovering the most relevant and impactful search terms to target in your campaigns. Discover the art of crafting compelling ad copy that resonates with your audience, driving clicks, conversions, and revenue.Explore the diverse array of ad formats and extensions available within Google Ads, learning how to leverage each to enhance the visibility and effectiveness of your campaigns. From text ads to responsive display ads, from sitelinks to callouts, you'll gain mastery over every aspect of ad creation and optimization.But we won't stop there. Delve into the intricacies of audience targeting, bidding strategies, and budget management, honing your skills to maximize the ROI of your campaigns while minimizing wasted ad spend. Learn how to harness the power of data-driven decision-making, leveraging conversion tracking, quality score management, and performance analysis to drive continuous improvement and optimization.But perhaps most importantly, discover the art of strategic thinking in Google Ads. Uncover the secrets of campaign planning, execution, and iteration, developing a holistic approach that aligns with your business goals and objectives. With real-world case studies, hands-on exercises, and expert insights, you'll graduate from this course with the confidence and expertise to create, manage, and optimize successful Google Ads campaigns that propel your business to new heights of success.Enroll now and embark on your journey to becoming a Google Ads master! Join thousands of satisfied students who have transformed their online advertising efforts and unlocked the full potential of Google Ads. Don't miss out on this opportunity to elevate your skills, enhance your career prospects, and achieve unparalleled success in the world of online advertising. The future of your business starts here with our "Complete Google Ads Course For Beginners | 2024 Edition"!

Overview

Section 1: Introduction to Google Ads

Lecture 1 Introduction & Business Goals

Lecture 2 Google Ads Campaign Types

Section 2: Intro to Google Search Ads

Lecture 3 Google Search Ads Auction

Lecture 4 Google Search Ads Metrics

Section 3: Creating a Google Ads Account

Lecture 5 Navigating to Google Ads

Section 4: Google Ads Conversion Tracking

Lecture 6 Google Ads Conversion Tracking

Section 5: Setting Up a Google Ads Search Campaign

Lecture 7 Google Ads Campaign Creation & Bidding Strategies

Lecture 8 Keyword Match Types and Ad Creation

Lecture 9 Keyword Research For Google Search Ads

Lecture 10 Advanced Bidding Strategies

Lecture 11 Adding More Ad Groups In Your Campaign

Lecture 12 Adding Branded Campaigns in Your Google Ads Account

Lecture 13 Google Asset Types (Old Extensions)

Lecture 14 Optimizing Google Search Campaigns

Lecture 15 Competitive Metrics in Google Search Ads

Section 6: Google Display Ads

Lecture 16 Introduction to Google Display Ads

Lecture 17 Google Display Ads Targeting and Campaign Creation

Lecture 18 Display Ad Creation

Lecture 19 Display Ads Campaign Optimization

Section 7: Google Shopping Ads

Lecture 20 Introduction to Google Shopping Ads

Lecture 21 Setting Up a Google Shopping Campaign

Lecture 22 Optimizing a Google Shopping Campaign

Section 8: Google Video Ads Campaign (YouTube Ads)

Lecture 23 Introduction to Google Video Ads

Lecture 24 Google Video Ad Campaign Sub-types

Lecture 25 Setting Up a Google Video Ads Campaign

Lecture 26 Optimizing Google Video Ads

Lecture 27 Other Bidding Strategies For Google Video Ad Campaigns

Section 9: Google Performance Max Campaigns

Lecture 28 Introduction to Performance Max Campaign

Lecture 29 Setting Up a Performance Max Campaign

Lecture 30 Optimizing Performance Max Campaigns

Section 10: Google Demand Gen Campaigns

Lecture 31 Introduction to Demand Gen Campaigns

Lecture 32 Setting Up a Demand Gen Campaign

Lecture 33 Optimizing a Demand Gen Campaign

Section 11: Google App Ads

Lecture 34 Introduction to Google App Ads

Lecture 35 Google App Campaign Setup Pt.1

Lecture 36 Google App Campaigns Setup Pt.2

Section 12: How to Create a Media Plan?

Lecture 37 Crafting a Mock Media Plan

Beginners who want to learn the fundamentals of advertising on Google's platform.,Individuals with little to no prior knowledge of digital marketing or online advertising.,Entrepreneurs aiming to promote their products or services effectively online.,Small business owners seeking to expand their customer base through targeted online advertising.,Marketing enthusiasts eager to understand the intricacies of Google Ads.,Freelancers looking to enhance their skill set and offer Google Ads services to clients.,Students pursuing a career in marketing or advertising.,Anyone interested in learning how to create and manage successful Google Ads campaigns.,E-commerce store owners aiming to increase their online visibility and drive sales.,Non-profit organizations seeking to leverage Google Ads for fundraising or awareness campaigns.,Bloggers or content creators looking to monetize their platforms through advertising.,Startups wanting to establish a strong online presence from the outset.,Individuals considering a career change into the digital marketing field.,Marketers from traditional advertising backgrounds looking to adapt their skills to the digital realm.,Stay-at-home parents or caregivers interested in exploring flexible online income opportunities.,Local businesses aiming to attract customers within a specific geographic area through targeted ads.,Professionals in industries such as real estate, finance, or healthcare wanting to utilize Google Ads for lead generation.,Creatives seeking to understand how to craft compelling ad copy and visuals for online campaigns.,Anyone curious about the potential of Google Ads and its role in modern marketing strategies.