Complete Product Growth Guide: Metrics To Strategy

Master product growth with proven frameworks, funnels, KPIs, and acquisition strategies

What you'll learn

Define and track success metrics using frameworks like AARRR, North Star Metric, and key growth KPIs.

Differentiate between Product-Led, Marketing-Led, and Sales-Led growth strategies to choose the right model for your product.

Design self-sustaining growth loops and flywheels to enable compounding user growth.

Craft effective customer acquisition strategies using SEO, PPC, content marketing, referral programs, and co-marketing.

Optimize onboarding flows and first-time user experiences to drive activation and reduce churn.

Apply gamification, personalization, and behavioral design to increase user engagement and habit formation.

Analyze retention and monetization metrics using cohort analysis, CLTV, CAC, and churn rates.

Develop pricing, upselling, and freemium strategies tailored to your product’s revenue goals.

Conduct A/B tests and growth experiments to drive data-driven decisions and iteration cycles.

Evaluate strategic growth opportunities using cost-benefit analysis, time value of money, and the Ansoff Matrix.

Requirements

No prior experience in product management or growth is required — this course is beginner-friendly. A basic understanding of digital products or online businesses will be helpful, but not necessary. Curiosity and a growth mindset — if you're eager to explore how products scale, you're ready. Access to a laptop or desktop with an internet connection to complete activities and quizzes. Familiarity with basic business terms like “revenue” or “customer acquisition” is a plus, but everything will be explained in simple language.

Description

Are you struggling to grow your product beyond the initial traction phase? Wondering why your user base isn’t expanding as fast as your expectations? Or perhaps you're trying to scale growth systematically instead of relying on luck or one-off campaigns?If you are a product manager, startup founder, growth marketer, or aspiring growth strategist looking to master the real levers behind sustainable, scalable product growth—this course is for you.The Complete Guide to Product Growth gives you a step-by-step, end-to-end framework to not only grow your product, but to do it strategically, using the same systems and mindsets used by top-performing tech companies around the world.In this course, you will:Develop a deep understanding of growth models like AARRR, the Flywheel, and Product-Led GrowthMaster frameworks to define your North Star Metric and map it to actionable KPIsDesign powerful customer acquisition strategies using paid, organic, and viral channelsBuild engaging onboarding flows and habit-forming experiences to boost retentionCraft monetization strategies through pricing, upselling, and community-driven tacticsApply data-driven experimentation methods including A/B testing and cohort analysisEvaluate growth decisions using cost-benefit analysis and time value of moneyPlan long-term expansion strategies with tools like the Ansoff Matrix and market-product fit analysisProduct growth isn’t about running random hacks—it’s about aligning your team around the right success metrics, building scalable systems, and making better strategic decisions.Throughout the course, you’ll complete activities like:Identifying the North Star Metric for real-world productsAuditing onboarding flows to optimize activationRunning growth experiments for hypothetical startupsDeveloping a full-fledged product growth strategy in the final projectWhat makes this course different is its comprehensive yet practical approach—covering not just what to do, but why it works, how to implement it, and when to adapt. With real-world examples, quizzes, activities, and frameworks, you’ll walk away with both the mindset and the toolkit to drive sustainable product growth in any environment.Don’t leave growth to chance. Enroll now and start building a product that scales itself.

Overview

Section 1: Introduction

Lecture 1 Introduction to Product Growth

Lecture 2 Growth Funnel: Acquisition, Activation, Retention, Revenue, and Referral (AARRR)

Lecture 3 Product-Led Growth vs. Marketing-Led Growth vs. Sales-Led Growth

Lecture 4 Choosing the Right Growth Strategy

Lecture 5 Growth Loop

Section 2: Introduction to Growth Metrics & Iterative Improvement

Lecture 6 Introduction to Growth Metrics & Iterative Improvement

Lecture 7 Optimizing Growth Through Metrics & Iteration

Section 3: Core Growth Metrics

Lecture 8 Core Usage Metrics: Retention

Lecture 9 Core Usage Metrics: Activation & Churn

Lecture 10 Engagement Metrics: CTR & Bounce Rate

Lecture 11 Monetization Metrics: CAC & Customer Lifetime Value (CLTV)

Lecture 12 Satisfaction Metrics: NPS

Lecture 13 Quality Metrics: Response Time

Section 4: Iterative Growth & Optimization

Lecture 14 Iterative Growth: When & How to Refresh the Product

Section 5: Strategic Growth Decision-Making

Lecture 15 Introduction to Cost-Benefit Analysis for Product Growth

Lecture 16 Applying Cost-Benefit Analysis to Growth Decisions

Lecture 17 Making Growth Decisions with Time Value of Money

Section 6: Strategic Growth Planning with Ansoff Matrix

Lecture 18 The Ansoff Matrix: Choosing a Growth Path

Lecture 19 Ansoff Matrix in Action: Real-World Examples

Lecture 20 Evaluating Growth Opportunities Through Market & Product Fit

Product managers who want to drive scalable user and revenue growth for their products.,Startup founders who want to build a growth engine from the ground up.,Growth marketers who want to go beyond tactics and master strategic growth frameworks.,Aspiring product professionals who want to break into product roles with hands-on growth expertise.,Business analysts or data-driven teams who want to connect product metrics to real growth impact.,Consultants or freelancers who want to help digital products grow using proven growth models.