Demystifying Digital Marketing

Search Engine Optimisation, Analytics, AI Trends

What you'll learn

1: The digital marketing landscape is constantly evolving, and this course is your roadmap to navigating this dynamic world.

2: Reach your target audience: Learn how to connect with the right people at the right time across various digital channels.

3: Craft compelling content: Discover the secrets to creating engaging content that resonates with your audience and drives action.

4: Boost brand awareness: Explore strategies for making your brand stand out in the crowded online space.

5: Drive conversions: Master the art of turning website visitors into loyal customers or engaged followers.

6: Measure success: Uncover the essential metrics that track your digital marketing efforts and demonstrate their impact.

Course Outcome 1: Understand the core principles and various channels of digital marketing.

Course Outcome 2: Develop and implement effective digital marketing strategies.

Course Outcome 3: Analyze and measure the performance of digital marketing campaigns.

Course Outcome 4: Apply best practices for search engine optimisation (SEO), social media marketing, content marketing, and other key areas.

Requirements

No programming experience or prerequisites needed.

Description

This course is suitable for students of management, commerce and individuals with little to no prior experience in digital marketing who want to gain foundational knowledge and practical skills in digital marketing.Learning Objectives:* Understand the core principles and various channels of digital marketing.* Develop and implement effective digital marketing strategies.* Analyze and measure the performance of digital marketing campaigns.* Apply best practices for search engine optimization (SEO), social media marketing, content marketing, and other key areas.Course Structure: Module 1: Introduction to Digital Marketing (10%)Module 2: Website Development and Optimization (15%)Module 3: Search Engine Optimization (SEO) (20%)Module 4: Social Media Marketing (20%)Module 5: Content Marketing (15%)Module 6: Email Marketing (10%)Module 7: Measurement, Analytics & Reporting.Module 8: Case Studies & Recent Trends.Case Studies include real-world examples with a view to showcase successful digital marketing strategies and campaigns. A few newer trends using AI in the domain of digital marketing have been included.Quizzes are aimed at reinforcing learning experiences and the assignments help the learner to apply their knowledge to realtime situations. Course Outcome:Reach your target audience: Learn how to connect with the right people at the right time across various digital channels.Craft compelling content: Discover the secrets to creating engaging content that resonates with your audience and drives action.Boost brand awareness: Explore strategies for making your brand stand out in the crowded online space.Drive conversions: Master the art of turning website visitors into loyal customers or engaged followers.Measure success: Uncover the essential metrics that track your digital marketing efforts and demonstrate their impact.

Overview

Section 1: COURSE OVERVIEW

Lecture 1 COURSE OVERVIEW

Section 2: Module 1: Introduction to Digital Marketing

Lecture 2 1 L1 : Demystifying the Digital Age: Unveiling the Power of Digital Marketing.

Lecture 3 1 L 2: Unveiling the Double-Edged Sword: Benefits and Challenges.

Lecture 4 1 L3: Navigating the Evolving Digital Marketing Landscape.

Lecture 5 1 L4: The Rise of the Machines: Harnessing AI for Effective Digital Marketing.

Lecture 6 1 L5: Setting SMART Goals and Objectives for Digital Marketing Campaigns

Lecture 7 1 L6: Demystifying Your Audience: The Key to Effective Digital Marketing.

Section 3: Module 2: Website Development and Optimisation.

Lecture 8 2 L1: Building Your Digital Hub: Website Planning and Creation.

Lecture 9 2 L2: Crafting a Conversion Machine: Website Design for Digital Marketing.

Lecture 10 2 L3: Content Craft: Weaving the Magic of SEO and User Engagement

Lecture 11 2 L4 : Conversion Alchemy: Transforming Visitors into Customers with CRO

Section 4: Module 3: Search Engine Optimisation (SEO)

Lecture 12 3 L1: Climbing the SERP Ladder: On-Page SEO for Enhanced Visibility

Lecture 13 3 L2: Beyond the Page: Off-page SEO for Powerful Digital Marketing

Lecture 14 3 L3: Behind the Scenes: Technical SEO for Enhanced Digital Marketing

Lecture 15 3 L4: Unveiling the Digital Treasure Map: SEO Tools and Analytics.

Section 5: Module 4: Social Media Marketing

Lecture 16 4 L1: Social Media Savvy: Mastering the Major Platforms for Digital Marketing.

Lecture 17 4 L2 : Social Media Empire: Strategy, Audience, Content & Consistency.

Lecture 18 4 L3 : Captivating the Scroll: Creating Engaging Social Media Content.

Lecture 19 4 L4 : Paid Power: Social Media Advertising for Digital Marketing Success

Lecture 20 4 L5 : Demystifying the Data Deluge: Social Media Analytics .

Section 6: Module 5: Content Marketing

Lecture 21 5 L1: Content is King: Crafting a Winning Content Marketing Strategy.

Lecture 22 5 L2: Mastering the Art of Content: Formats, Calendars, and Planning.

Lecture 23 5 L3: Spreading the Word: Effective Content Distribution Strategies.

Lecture 24 5 L4: Cracking the Content Code.

Section 7: Module 6: Email Marketing

Lecture 25 6L1: Mastering the Inbox: Building a Thriving Email List.

Lecture 26 6L2: The Science of Targeted Emails: Crafting High-Impact Email Marketing.

Lecture 27 6 L3: Mastering the Art of Words: Email Copywriting

Lecture 28 6 L4: Email Marketing Automation:

Lecture 29 6 L5: Email Marketing Analytics: Measuring Success.

Section 8: Module 7: Measurements, Analytics & Reporting.

Lecture 30 7 L1: Web Analytics: Tools for Digital Marketing Success.

Lecture 31 7 L 2: Demystifying Website Traffic Metrics:.

Lecture 32 7 L3: Unveiling Campaign Performance: Tracking, Analyzing, & Measuring Success.

Lecture 33 7 L4: Crafting Compelling Reports:.

Section 9: Module 8: Case Studies.

Lecture 34 8L1: Case Study 1: Dollar Shave Club - Disrupting the Razor Market.

Lecture 35 8L2: Case Study 2: NETFLIX: Enabling Recommendation Engine.

Lecture 36 8 L3:Trends in AI‐Assisted Predictive Analytics for Digital Marketing.

Lecture 37 Assignments.

This course is suitable for students of management, commerce and individuals with little to no prior experience in digital marketing who want to gain foundational knowledge and practical skills in digital marketing.,if you are a seasoned entrepreneur, a curious marketing enthusiast, or someone looking to take your career to the next level, this course is for you.