Designing Candidate Experience For Better Recruitment

Candidate journey mapping | Interview process design | Recruitment communication | AI in hiring | Employer branding

What you'll learn

Design a complete candidate journey map from first contact to onboarding

Apply behavioral, situational, and inclusive interview frameworks

Build transparent and respectful communication strategies with candidates

Train hiring managers on fair and consistent interviewing practices

Leverage AI tools to automate communication and analyze feedback

Integrate Candidate Experience metrics into hiring performance dashboards

Improve offer acceptance rates and reduce candidate dropout

Embed Candidate Experience into employer brand and company culture

Use real-life case studies and ready-made tools to elevate hiring process

Monitor and continuously improve hiring quality using technology and data

Requirements

No prior experience in HR or recruiting is required

Basic understanding of the hiring process is helpful but not mandatory

Interest in improving recruitment quality and candidate engagement

Access to a computer or mobile device with internet connection

Willingness to implement practical tools and strategies in real scenarios

Description

Imagine this: a top candidate applies to your job, makes it halfway through the process, and suddenly disappears. No feedback. No response. Another ghosting. Now multiply that by 10, 50, or 100 candidates — and think of the cost. Missed hires, damaged reputation, and lost time.Candidate Experience is no longer a “nice-to-have.” It’s the backbone of every successful hiring strategy. In a world where top talent has more choices than ever, your hiring process is your brand — and your competitive edge.This course is your all-in-one system to redesign how candidates perceive your company — from first contact to onboarding. You’ll go far beyond theory: each class includes homework with personal feedback, case studies, AI tools, and ready-made templates.Course programmeThe course is recorded, with homework check and chattingRecorded class with a feedback on the homeworkClass 1: Introduction to Candidate Experience• What is Candidate Experience and why it is critical• The business and brand implications of a poor experience• Overview of the Candidate Journey and real case studiesClass 2: Structure and stages of the selection process• From first contact to onboarding• Designing a Candidate Journey Map• AI tools for automating initial steps and interview schedulingClass 3: Communication, support and engagement• Candidate Care at every stage• Best practices for tone, channels, and timing• Using AI for personalized communicationClass 4: Interviews: questions, inclusion, training• Designing inclusive and effective interview questions• Training interviewers and using AI simulators• Avoiding bias and ensuring fairnessClass 5: Technology and Analytics in the Candidate Experience• ATS, chatbots, and feedback platforms• Metrics: CSAT, NPS, Time-to-Response• AI dashboards and predictive analyticsClass 6: Improvement and company culture• Using feedback to improve experience• Integrating culture into hiring• Case: How Unilever uses AI in high-volume hiringDon’t miss your chance to design a candidate experience that impresses, converts, and retains top talent. Enrol now and build a hiring process your candidates — and your hiring team — will love.

Overview

Section 1: Candidate Experience Fundamentals for Modern Recruitment

Lecture 1 What is Candidate Experience and Why It’s a Game-Changer

Section 2: Structuring a Fair and Inclusive Hiring Process

Lecture 2 Designing the Candidate Journey and Interview Workflow

Section 3: AI-Powered Communication and Candidate Engagement

Lecture 3 Building Communication and Support at Every Hiring Stage

Section 4: Conducting Structured, Fair, and Bias-Free Interviews

Lecture 4 Enhancing Interview Quality Through Inclusion and Technology

Section 5: Leveraging Recruitment Technology and Analytics

Lecture 5 Using AI, CRM, and Metrics to Improve Hiring Experience

Section 6: Continuous Candidate Experience Improvement with AI

Lecture 6 Culture, Feedback Loops, and Real-World Transformation Cases

Recruiters looking to improve every stage of the candidate journey,HR professionals responsible for hiring and employer branding,Talent acquisition and Candidate Care specialists,HRBPs and HRDs building or auditing recruitment processes,Team leads and managers who participate in interviews,Anyone involved in shaping the company’s reputation with candidates