Google Ads 2024: Beginners To Pro Guide To Google Adwords

Advertising strategy to Grow your business and get Google Ads certification of expertise after completing this course!

What you'll learn

Understanding the fundamentals of Google Ads and its interface

Creating and setting up a Google Ads account

Structuring campaigns, ad groups, and ad sets

Conducting keyword research and understanding match types

Learning about campaign types, including search, display, and video

Setting up conversion tracking and measuring ad performance

Exploring bidding strategies and budget allocation

Utilizing ad extensions and different types of assets for campaigns

Implementing advanced campaign types like shopping and app install campaigns

Understanding the auction dynamics, ad ranking, and impression share

Analyzing key metrics for campaign performance evaluation

Leveraging Google Ads for different marketing goals and funnels

Navigating through Google Ads policies and compliance

Applying AI tools like Google Bard and ChatGPT for ads optimization

Incorporating remarketing strategies to recapture audience interest

Exploring miscellaneous topics to enhance Google Ads proficiency.

Requirements

Nothing required

Internet connection

Eager to learn

Description

Welcome to this course, Google Ads 2024: Beginners to Pro Guide to Google Adwords!Master the Art of Google Ads and Propel Your Business Forward: The Ultimate GuideUnlock the full potential of digital marketing with our comprehensive Google Ads course, meticulously designed for both beginners and seasoned professionals eager to stay ahead in 2024. Dive into a curriculum that delivers over 7 hours of high-definition video content, structured to transform you into a Google Ads maestro.What You’ll Learn:Navigate the Basics: Start from ground zero with an introduction to Google Ads, account setup, and campaign creation.Structure Your Success: Master the intricacies of the campaign, ad set, and ad structure to optimize your advertising efforts.Keyword Wizardry: Discover the art of keyword research, understanding match types, and employing them to target with precision.Metrics that Matter: Gain insights into the key metrics that will help you measure and refine your ad performance.Conversion Mastery: Learn the secrets of conversion tracking and measurement to maximize ROI.Auction Insights: Get an insider look into ad auctions, quality scores, and how to improve your ad position.Ad Versatility: Explore the myriad of ad campaign types and learn how to select the perfect one for your goals.Smart Bidding: Understand bidding strategies and asset utilization to outsmart the competition.Campaign Innovations: Stay updated with the latest campaign types like Dynamic Search, Call Only, and Responsive Ads.Niche Strategies: Delve into specialized campaigns such as Shopping Ads and YouTube Video Ads for niche markets.Future-Proof Your Skills: Get ahead of the curve by learning about Google Ads policies, leveraging AI for ad optimization, and exploring Google's latest tools like Bard and ChatGPT.Why This Course?Real-World Applications: Each lesson is packed with actionable insights that you can apply to real campaigns.Expert Instruction: Learn from an industry expert who brings years of hands-on experience and success stories.Interactive Learning: Engage with quizzes and coding exercises that reinforce your learning.Up-to-Date Content: With materials tailored for 2024, you're learning the most current strategies in the world of Google Ads.Transform Your Career or Business:Whether you're looking to skyrocket your career or boost your business’s online presence, this course is your gateway to becoming a Google Ads powerhouse. Enroll now and take the first step towards dominating the digital advertising landscape!

Overview

Section 1: Introduction to Google Adwords

Lecture 1 Google Ads 2024: Beginners to Pro Guide to Google Adwords (Promo)

Lecture 2 Google Ads Introduction

Lecture 3 Creating Google Ads Account

Section 2: Creating First Campaign

Lecture 4 Campaign Setup Structure

Lecture 5 Ad Set Setup Structure

Lecture 6 Ads Setup Structure

Section 3: Keyword Research Art

Lecture 7 Keyword Research Concept

Lecture 8 Keyword Match Types

Section 4: Few Key Metrics to Consider

Lecture 9 Few Key Metrics to Consider

Section 5: Conversion Tracking & Measurement

Lecture 10 Conversion Tracking Concept

Lecture 11 Conversion Tracking Setup

Section 6: Ad Auction, Ad Position & Impression Share

Lecture 12 Ad Rank and Ad Position

Lecture 13 Actual CPC & Quality Score

Lecture 14 Impression Share

Section 7: Ad Campaign & Ad types

Lecture 15 Campaign & Ad Types

Lecture 16 Campaign Goals & Marketing Funnels

Section 8: Bidding & Extensions (Assets)

Lecture 17 Bidding & Campaign Setup

Lecture 18 Types of Assets (known as Extensions)

Section 9: Setting Up Campaign Types

Lecture 19 Dynamic Search Campaign

Lecture 20 Call Only Campaign

Lecture 21 Responsive Ad Campaign

Lecture 22 App Install Campaign

Lecture 23 Smart Campaign

Lecture 24 Shopping Ads

Lecture 25 Performance Max

Lecture 26 YouTube Video Ads

Lecture 27 Demand Gen Ads

Lecture 28 Remarketing Ads

Section 10: Other Miscellaneous Topics

Lecture 29 Google Ads Policies

Lecture 30 Google Bard & ChatGPT

Lecture 31 Using AI for Google Ads

Lecture 32 Bonus

Individuals new to digital marketing seeking a comprehensive start in Google Ads,Marketing professionals looking to deepen their knowledge of online advertising,Business owners who wish to promote their products or services effectively online,Freelancers and consultants aiming to offer Google Ads services to clients,Career changers interested in entering the digital advertising industry,Students and educators needing a practical understanding of Google Ads for academic purposes,Digital marketing enthusiasts wanting to learn about the latest Google Ads features and best practices,Professionals in other fields who require a working knowledge of Google Ads for cross-functional roles.