Google Search Ads Essentials: From Setup To Success

Learn Google Ads Search Campaigns: Master Search Ads & Advertising in Google

What you'll learn

Set up search campaigns with proper structure and targeting

Prepare and organize keyword lists, from broad brainstorming to focused keyword grouping

Understand key concepts like bidding strategies and budgeting

Learn how the Google Ads auction works and how it affects ad visibility and cost

Write relevant, high-performing search ads

Optimize campaigns post-launch to improve performance

Requirements

No requirements

Description

Are you overwhelmed by too much information about Google Ads and just want to learn how to run Search campaigns the right way?This course is designed exclusively for Google Search Ads — no Display, no Video, no unnecessary extras. If you're tired of digging through generic or overly broad tutorials, this course will guide you clearly and confidently through exactly what you need to know to launch and optimize effective Search campaigns.What You’ll LearnHow to create and structure a Google Ads accountHow to build a Search campaign from scratchHow to go from a big list of keywords to well-organized keyword groupsHow Google Ads bidding, budgeting, and auctions actually workHow to write effective search ads and connect them to the right landing pagesHow to add additional ad groups to complete your campaignHow to optimize your campaign after launchHow and when to use Dynamic Search Ads (DSAs)Who This Course Is ForBeginners who want a focused path to learning Search AdsSmall business owners managing their own adsFreelancers or marketers offering search advertising servicesAnyone who wants to skip the clutter and only learn what matters for Search adsNo Experience NeededYou don’t need any prior knowledge of Google Ads. This course starts with the basics and builds up step by step. By the end, you'll be able to confidently create and manage a well-structured, results-driven Search campaign.If you're ready to stop guessing and start building high-performing search campaigns with clarity and confidence, enroll now and take control of your advertising success — the smart, focused way.

Overview

Section 1: Digital Advertising Basics

Lecture 1 Introduction to Digital Advertising

Lecture 2 Creating a Google Ads Advertising Account

Lecture 3 Structure of Google Ads Account

Lecture 4 Key Performance Metrics

Lecture 5 Stages of the Advertising Process

Lecture 6 Search Ad Campaigns

Section 2: Semantic Core Preparation

Lecture 7 Types of Search Queries

Lecture 8 Search Keywords Preparation

Lecture 9 Keyword Research Tool in Google Ads

Lecture 10 Organize Keywords into Ad Groups

Lecture 11 Negative Keywords

Lecture 12 Keyword Match Types

Section 3: Search Campaign Creation

Lecture 13 Setting Up a Search Ad Campaign

Lecture 14 Creating Additional Ad Groups

Lecture 15 Writing Ad Copies

Section 4: Search Ads Essentials

Lecture 16 Auction in Search Ads

Lecture 17 Budgeting for Google Ads Campaigns

Lecture 18 Bid Strategies in Google Ads

Lecture 19 Quality Score Indicator

Lecture 20 Testing Period in Search Ads

Section 5: Performance Boosters

Lecture 21 Search Ad Campaign Optimization

Lecture 22 Dynamic Search Ads (DSAs)

Lecture 23 AI Features in Google Ads: AI Max

This course is for anyone who wants to focus exclusively on Google Search Ads — no distractions, no unnecessary information, just a clear and practical path to mastering search campaigns. It’s ideal for beginners, small business owners, freelancers, and marketers who are tired of sifting through overwhelming content about Google Ads as a whole. If you’ve struggled to find a course that covers only what you need to launch and manage Search campaigns, this is the perfect solution. You’ll learn everything essential: setting up your account, preparing and grouping keywords, understanding bidding and budgeting, and optimizing your campaign — all specific to Google Search Ads. This course cuts through the noise and delivers exactly what you need to succeed in Search, and nothing more.