How To Sell Your Game Online: Game Marketing Basics

Learn to market your video game effectively with real-life strategies from keyword research to promotion.

What you'll learn

Learn the foundations of video game marketing and why it’s essential for success.

Master research methods to identify profitable markets and define your target gamers.

Develop high-converting media assets including sales pages, descriptions, and trailers.

Apply social media, influencer, and pricing strategies to maximize reach and revenue.

Requirements

None.

Description

Marketing is just as important as development when it comes to creating a successful video game. Even the most innovative and polished games can fail without a clear strategy to reach the right players. This course is designed to guide game developers, indie creators, and small studios through the entire process of game marketing—equipping you with the tools and knowledge to make your game stand out in today’s competitive market.We begin with the fundamentals of marketing, including positioning your game in the right market, understanding monetization options, and mapping traffic funneling strategies. From there, you’ll explore in-depth market research techniques, learning how to evaluate games by revenue, analyze search volume data, and define your target gamer profiles.You’ll then move into the creation of marketing assets, such as compelling sales pages, effective game descriptions, and persuasive trailers that drive conversions. The course also covers social media marketing and influencer collaboration, helping you leverage communities, ads, and partnerships to boost visibility.Finally, we’ll discuss pricing strategies, promotions, and performance analysis, so you can make informed decisions and measure success. By the end of this course, you’ll have a clear, actionable roadmap to market your game effectively and maximize its potential.

Overview

Section 1: Video Game Marketing Basics

Lecture 1 The Importance of Marketing in Game Development

Lecture 2 Market Positioning 101 - Markets and Niches

Lecture 3 Understanding Monetization Options

Lecture 4 Understanding Traffic Funneling Strategies

Section 2: Game Marketing - Market Research & Target Gamer Definition

Lecture 5 Market Research Part 1 - Rating/Revenue-Based Research

Lecture 6 Market Research Part 2 - Search Volume-Based Research

Lecture 7 Defining Your Target Gamer

Lecture 8 Influence Principles of Persuasion for Game Marketing

Section 3: Game Marketing - Creating Media

Lecture 9 Building a Game Sales Page

Lecture 10 Writing an Engaging Game Description

Lecture 11 Developing a Game Trailer That Sells

Section 4: Game Marketing - Social Media Marketing

Lecture 12 Engaging on Social Media, Forums and Communities

Lecture 13 Working with Influencers and Streamers

Lecture 14 Creating Social Media Ads

Section 5: Game Marketing - Pricing & Performance Analysis

Lecture 15 Game Marketing - Pricing & Promotions Strategies

Lecture 16 Game Marketing - Key Performance Indicators

Anyone wanting to improve their ability to sell a virtual game