How To Set Up And Optimize Your Business Youtube Channel

Learn how to create a YouTube channel for your business and optimize it for success.

What you'll learn

How to drive engagement by using call to action features on your video

YouTube analytics and why they are important

Creating a channel description and video titles

Adding video content with principles of The Selling 7

Monetizing your YouTube videos

Requirements

No YouTube experience required

Description

Looking to set up and grow your YouTube business channel? If you're seeking to set up and grow your YouTube business channel, you've come to the right place! Your business YouTube channel is an essential extension of your company website, and this course will guide you through the entire process to ensure your success.In this course, you'll learn:How to set up a Google account specifically for your YouTube channelTips for creating an effective channel description and video titlesPrinciples of The Selling 7 to create engaging video contentHow to create enticing video thumbnails that capture viewers' attentionWays to drive engagement and increase conversions using call-to-action features on your videosStrategies for monetizing your YouTube videosThe importance of YouTube analytics and how to use them to understand your audience and optimize your channel for success.How applying the They Ask, You Answer framework is a proven business philosophy that is an effective strategy to achieve success. By the end of the course, you'll have an advanced level of knowledge to effectively set up and grow your YouTube business channel. You'll understand every feature and tab available on YouTube, empowering you to make informed decisions about your content and drive engagement with your target audience.

Overview

Section 1: YouTube Content Strategy

Lecture 1 Why is YouTube such an effective platform for video sales & marketing?

Lecture 2 When is the best time to launch your YouTube channel?

Lecture 3 What kinds of videos perform best on YouTube?

Lecture 4 Homework Assignment

Section 2: Setting Up & Customizing Your Channel

Lecture 5 How to create your YouTube channel name

Lecture 6 How to fill out your business account details

Lecture 7 What are the best practices for branding and optimizing your channel?

Lecture 8 Homework Assignment

Section 3: Optimizing Your YouTube Channel

Lecture 9 How do you upload videos & content to your channel?

Lecture 10 Why is it important to include closed captions with your videos?

Lecture 11 How can you optimize your YouTube channel for SEO?

Lecture 12 How can you achieve Partner Program Status?

Lecture 13 Homework Assignment

Section 4: YouTube Studio Overview

Lecture 14 YouTube Studio Dashboard

Lecture 15 Channel Content Tab

Lecture 16 Channel Playlists Tab

Lecture 17 Channel Analytics Tab

Lecture 18 Channel Comments Tab

Lecture 19 Subtitles Tab

Lecture 20 Copyright Tab

Lecture 21 Monetization Tab

Lecture 22 Customization Tab

Lecture 23 Audio Library Tab

Lecture 24 Homework Assignment

Section 5: Best practices for Uploading Content

Lecture 25 Why thumbnails are so important and how to create them

Lecture 26 What are infocards and how can you use them strategically?

Lecture 27 What is a call to action and how can you use them to drive engagement?

Lecture 28 Homework Assignment

Section 6: Content Schedule & Strategy

Lecture 29 What is the overarching strategy for your YouTube channel?

Lecture 30 How can you measure success?

Lecture 31 Homework Assignment

Section 7: Analytics & Reporting

Lecture 32 YouTube Analytics Dashboard

Lecture 33 Homework Assignment

Lecture 34 Time to get started

Beginners looking to set up their YouTube channel,Business leaders who want to make informed decisions about your videos based on reviewing analytics