Kpis For User Experience (Ux): Measuring Success In Design

it’s about driving business value

What you'll learn

Understanding what KPI are and why its important to measure them.

Learn how to select the right KPIs for different UX projects.

Gain hands-on experience in using tools to track UX performance metrics.

Be able to interpret UX data and translate it into actionable design improvements.

Learn how to communicate UX success through data-driven reports to stakeholders.

Requirements

No need to have prior knowledge of Key Performance Indicators and User Experience Field

Description

Course Description: KPIs for User Experience (UX): Measuring Success in DesignIn today's data-driven world, UX designers must not only create intuitive and engaging user experiences but also measure the impact of their designs through clear and actionable KPIs (Key Performance Indicators). This course provides a comprehensive guide to understanding, selecting, and tracking UX KPIs to measure the success of design efforts effectively.Through this course, you will explore both quantitative and qualitative metrics that drive business outcomes, including task success rate, error rate, time on task, conversion rates, and customer satisfaction metrics such as Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT). You'll also learn how to use essential tools like Google Analytics, heatmaps, and A/B testing to gather meaningful data on user behavior.The course covers core concepts like the difference between objective and subjective KPIs, the business case for UX measurement, and how to align UX goals with broader business objectives. It will guide you through advanced metrics, like task abandonment and churn rate, offering real-world case studies to see how KPIs directly influence design decisions.By the end of the course, you’ll be equipped with practical skills to define success criteria, analyze user data, and present your findings to stakeholders. Whether you're an aspiring UX designer or a seasoned professional, this course will empower you to make data-driven decisions that enhance both user experience and business outcomes.Key Takeaways:- Master key UX metrics and their impact on design.- Learn tools and techniques to measure and interpret user behavior.- Gain the skills to communicate UX improvements effectively through data.

Overview

Section 1: Introduction

Lecture 1 Who Am I to teach it and what could you expect from the course ?

Section 2: Module 1: Introduction to UX KPIs

Lecture 2 What are UX KPIs?

Lecture 3 Why Measure UX?

Lecture 4 The Business Case for UX Measurement

Lecture 5 Objective vs Subjective KPIs

Lecture 6 Objective KPIs

Lecture 7 Subjective KPIs

Lecture 8 Example

Section 3: Core UX KPIs

Lecture 9 Task Success Rate

Lecture 10 Time on Task

Lecture 11 Mastering the System Usability Scale (SUS)

Lecture 12 Optimizing UX: The Error Rate KPI

Section 4: Behavioural User Metrics

Lecture 13 Bounce Rate & Exit Rate

Lecture 14 Boost UX: Master Heatmaps & Click Tracking!

Lecture 15 Conversion Rate

Lecture 16 Time to First Interaction

Lecture 17 Story time and break

Section 5: User Satisfaction & Feedback Metrics

Lecture 18 Net Promoter Score

Lecture 19 Boosting User Satisfaction: Mastering CSAT

Lecture 20 Boost User Retention: UX Strategies Unveiled!

Lecture 21 Master Usability Testing for Better Feedback

Section 6: Advanced UX KPIs

Lecture 22 Mastering Time to Value

Lecture 23 Search Depth

Lecture 24 Stickiness

Lecture 25 Incoming Backlinks

Section 7: Ux Measurement Tools

Lecture 26 Set up Google Analytics to track bounce rate

Lecture 27 An overview of Hotjar

Lecture 28 Other ways to gather user feedback

Section 8: Setting and Managing UX Goals with KPIs

Lecture 29 Defining UX Goals Based on KPIs

Lecture 30 Planning ahead

Lecture 31 Promoting KPIs in design and persuading the stakeholders

Section 9: Case studies and real examples

Lecture 32 Maersk

Lecture 33 Wayfair

Lecture 34 Tokopedia

Lecture 35 An imagined Use Case Scenario using Ai generator

Section 10: Wrap up

Lecture 36 Best Practices

Lecture 37 Your turn

Lecture 38 Final Words

This course is designed for professionals who are focused on driving measurable improvements within organizations, particularly those in roles dedicated to optimizing processes, enhancing performance, and improving user experiences. It is ideal for individuals who hold titles such as: - **Performance Improvement Manager** - **Performance Improvement Specialist** - **Performance Improvement Consultant** - **Performance Improvement Expert** - **Performance Improvement Engineer** - **Performance Improvement Lead** - **UX Designers**,Whether you’re managing projects, analyzing data, or refining user experiences, this course will equip you with the skills to identify areas for improvement, implement strategies for measurable success, and effectively track KPIs. You will gain practical insights into combining user experience design with performance metrics, making this course valuable for both UX designers looking to improve their design impact and performance professionals seeking to optimize organizational results.