Learning Path: Become A Digital Advertising Specialist

Master Every Aspect of Digital Advertising, from Targeting to Conversion, and Take Your Marketing to the Next Level

What you'll learn

Master TikTok Ads

Master Snapchat Ads

Master Meta Ads

Master Google Ads

Master LinkedIn Ads

Master X Ads

Master Reddit Ads

Master Pinterest Ads

Master Quora Ads

Master YouTube Ads

Master Instagram Ads

Master Microsoft Ads

How to create a Sale Page step by step

Master Copywriting for Sales Pages and Ad Creatives

Requirements

No Experience Needed

Just Internet and Ad Accounts on Advertising Platforms

Description

Mastering Digital Advertising: Comprehensive Step-by-Step Guide to All Major PlatformsAre you ready to transform your business with expert-level digital advertising skills? Whether you want to attract new customers, increase conversions, or grow your brand’s presence online, this course will equip you with the tools and strategies to achieve those goals. Mastering Digital Advertising is your ultimate guide to running high-performing ad campaigns across the industry’s leading platforms, from Meta Ads to Google, Snapchat, TikTok, YouTube, and beyond.With the digital landscape evolving rapidly, mastering the nuances of each advertising platform is crucial. In this comprehensive course, you’ll learn how to strategically plan, set up, and optimize ad campaigns across 13 major platforms to maximize your ROI:Meta Ads (Facebook & Instagram): Learn advanced targeting techniques, custom audience creation, A/B testing, and optimization strategies to get the most from your Facebook and Instagram ad spend.Google Ads: Master search and display advertising to dominate search engines. Learn how to target high-intent keywords, structure successful PPC campaigns, and track your conversions with Google Analytics.Snapchat Ads: Engage younger audiences with creative vertical video ads that resonate. Understand how to use Snapchat’s unique features to drive brand awareness and conversions.TikTok Ads: Tap into one of the fastest-growing platforms by creating engaging, viral-worthy content. Learn how to optimize TikTok ads for maximum reach and discover its algorithm’s ins and outs.Microsoft Ads (Bing Ads): Reach an often-overlooked audience with lower competition. Learn the ins and outs of running search ads on Microsoft’s network, where you can often achieve higher ROI due to less ad saturation.YouTube Ads: From in-stream ads to bumpers, you’ll discover how to create captivating video content that grabs attention within seconds. Learn targeting, bidding strategies, and how to ensure your message sticks with your audience.LinkedIn Ads: Learn how to reach high-value business audiences through LinkedIn’s precise targeting tools. Perfect for B2B marketers, this module will show you how to generate qualified leads and build brand authority.X Ads (formerly Twitter Ads): Leverage X Ads to promote your business, products, or services to an engaged audience. Learn how to use promoted tweets, trends, and advanced targeting for brand exposure and customer engagement.Quora Ads: Advertise where people seek answers. Learn how to create ads that align with specific topics and questions to capture highly relevant traffic and drive conversions.Reddit Ads: Tap into Reddit’s unique community-driven ecosystem. Learn how to strategically advertise within niche subreddits and engage with audiences that are passionate about specific topics.Propeller Ads: Dive into performance-driven advertising with push notifications and pop-under ads. Learn how to reach a global audience through Propeller’s network and optimize for cost-effective lead generation.Instagram Ads: Build high-converting ad campaigns using Instagram’s visual-first platform. Learn to craft ads that inspire and engage users during their browsing sessions.Pinterest Ads: Capture the attention of users during moments of inspiration with Pinterest Ads. Perfect for e-commerce brands, you’ll learn how to drive traffic and sales by leveraging Pinterest’s shopping-focused platform.Imagine being able to navigate each of these platforms with confidence, running campaigns that consistently deliver strong results. This course offers more than just the basics—it’s designed to make you a true expert in every platform, giving you the competitive edge. Not only will you learn the technical setup, but you’ll also get insights into advanced strategies that separate successful advertisers from the rest.Beyond mastering ads, you’ll gain critical skills in copywriting and sales page optimization:Copywriting That Converts: Discover how to write attention-grabbing headlines, create compelling ad copy, and craft irresistible calls-to-action. Learn the psychology behind persuasion and how to tailor your message to each platform.Sales Page Optimization: Your ads are only as effective as the landing pages they lead to. You’ll learn how to design and optimize sales pages that align with your ad campaigns, driving conversions and maximizing revenue. From layout design to persuasive content, we’ll show you the best practices for a high-converting funnel.Don’t wait—take control of your digital advertising success today! Whether you’re just starting out or looking to refine your existing skills, this course is designed to turn you into a digital advertising powerhouse. Each module is packed with actionable strategies, real-world examples, and in-depth tutorials to guide you step-by-step.Enroll now and gain the expertise to run high-performing ad campaigns across all major platforms, drive consistent results, and turn your advertising efforts into powerful engines for growth!

Overview

Section 1: Introduction

Lecture 1 About the Courses

Lecture 2 About the Instructor

Lecture 3 Glossary

Section 2: Master Copywriting Techniques for Sales pages and Ad Copy

Lecture 4 AIDA Copywriting Framework

Lecture 5 PAS Copywriting Framework

Lecture 6 BAB Copywriting Framework

Lecture 7 ACCA Copywriting Framework

Lecture 8 SOFT Copywriting Framework

Lecture 9 The OATH Framework

Lecture 10 ARM Copywriting Framework

Section 3: Mastering High-Converting Sales Pages A Step-by-Step Guide

Lecture 11 Introduction

Lecture 12 Sales Pages Headline sub headline offer and hook

Lecture 13 Sales Page Call To action Guarantees

Lecture 14 Sales page Pop us and Offer

Lecture 15 Converting Sales Pages A Step-by-Step Guide PDF

Section 4: The Evolution and Future of Digital Advertising From Banner Ads to AI

Lecture 16 The definition of Digital Advertising

Lecture 17 The importance of Digital Advertising

Lecture 18 The Advent of the Internet

Lecture 19 The First banner ads

Lecture 20 The Rise of Search Engine Advertising

Lecture 21 Email Marketing

Lecture 22 Social Media Advertising

Lecture 23 Mobile and Video Ads

Lecture 24 Programmatic Advertising

Lecture 25 Data Analytics and Big Data

Lecture 26 AI and Machine Learning

Lecture 27 AR and VR

Lecture 28 Regulations and Ethical Considerations

Lecture 29 Ad Fraud and Transparency

Lecture 30 Ethical Advertising Practices

Lecture 31 Influencer Marketing

Lecture 32 Native Ads

Lecture 33 Personalized and Interactive ads

Lecture 34 The Future of Digital Advertising

Lecture 35 Changing Consumer Behavior

Lecture 36 PDF: The Evolution and Future of Digital Advertising From Banner Ads to AI

Section 5: The Ultimate Digital Advertising Blueprint From Market Research to Campaign Opt

Lecture 37 Introduction

Lecture 38 Market Research and Segmentation

Lecture 39 Define Objectives and KPIs

Lecture 40 Creative Strategy

Lecture 41 Channel Specific Tactics

Lecture 42 Implementation and Monitoring

Lecture 43 Optimization and Scaling

Lecture 44 Reporting and Evaluation

Lecture 45 PDF: The Ultimate Digital Advertising Blueprint

Section 6: Mastering Digital Advertising An Expert's Playbook for Strategy Metrics

Lecture 46 Overview of Digital Ads Ecosystem

Lecture 47 Digital ads Learning Stages or Phases

Lecture 48 Key Metrics and Concepts

Lecture 49 Testing and Optimization Techniques

Lecture 50 Advanced Models and Analysis

Lecture 51 Measuring Across Channels

Lecture 52 Surveys and Experimental Methods

Lecture 53 Tools and Techniques

Lecture 54 Creating Creative ad copy and visuals

Lecture 55 Additional Considerations

Lecture 56 PDF: Mastering Digital Advertising An Expert's Playbook for Strategy Metrics

Section 7: Mastering Customer-Centric Strategies A Comprehensive Guide to Segmentation

Lecture 57 Introduction

Lecture 58 Market Segmentation and Customer Profiling

Lecture 59 Touchpoint Mapping and Psychographic Profiling

Lecture 60 Buyer Feedback Loop and CRM

Lecture 61 Customer Advocacy Program and Loyalty programs

Lecture 62 Customer Co creation and customer onboarding

Lecture 63 Customer Sentiment Analysis and Customer Journey

Lecture 64 Customer Touchpoint optimization

Lecture 65 Customer Communication strategies and Human Cent

Lecture 66 PDF: Mastering Customer-Centric Strategies A Comprehensive Guide to Segmentation

Section 8: Psychology of selling online

Lecture 67 Introduction and Types of Consumers

Lecture 68 Cognitive Biases

Lecture 69 Designing for persuasion

Lecture 70 Building Trust and Credibility

Lecture 71 Social Proof and Pricing Strategies

Lecture 72 PDF: Psychology of selling online

Section 9: Master Meta Ads

Lecture 73 Why Meta Ads

Lecture 74 How To Get Started with Meta Ads

Lecture 75 How to Avoid Account suspension

Lecture 76 Introducing Meta Ads Dashboard part one

Lecture 77 Introducing Meta Ads Dashboard part two

Lecture 78 Introducing Meta Ads Dashboard part three

Lecture 79 Introducing Meta Ads Dashboard part four

Lecture 80 Meta Ads Custom Rules

Lecture 81 Business Portfolio Add Ad accounts

Lecture 82 Business Portfolio People

Lecture 83 Business Portfolio Partners

Lecture 84 Business Portfolio System Users

Lecture 85 Business Portfolio Pages

Lecture 86 Business Portfolio Assign ads accounts

Lecture 87 Business Portfolio Business Assets

Lecture 88 Business Portfolio Instagram and Whatsapp accou

Lecture 89 Business Portfolio Catalogs

Lecture 90 Business Portfolio Set up Conversions API and M

Lecture 91 Business Portfolio Extra Features

Lecture 92 Meta Ads Traffic Campaign

Lecture 93 Meta Ads Sales Campaign

Lecture 94 Meta Ada Awareness Campaign

Lecture 95 Meta Ads Custom Audiences

Lecture 96 Meta Ads Engagement Campaign

Lecture 97 Meta Ads Payments

Lecture 98 Meta Ads Ad Account Setting and Advertising Set

Lecture 99 Meta Ads Business Support Home

Lecture 100 Meta Ads Advertising Standards or Policy

Lecture 101 Meta Ads Instant Forms, Ads Mockups and Page ad

Lecture 102 Meta Ads Business Apps

Lecture 103 Meta Ads Brand Collabs Manager

Lecture 104 Meta Ads Experiments

Lecture 105 Meta Ads Library

Lecture 106 Meta Ads Certifications

Lecture 107 Useful Recourses

Section 10: Master YouTube Ads

Lecture 108 Why YouTube Ads

Lecture 109 Understanding YouTube ads Process

Lecture 110 Create a Google Ads account

Lecture 111 YouTube Ads Best Practices

Lecture 112 One Time YouTube Channel Verification

Lecture 113 YouTube Ads Upload Your Ads Video

Lecture 114 YouTube Video View Campaign

Lecture 115 YouTube Ads Custom Audience

Lecture 116 YouTube Ads Video View Campaign

Lecture 117 YouTube Ads Keywords

Lecture 118 YouTube Ads Topics Placements and Ad Creation

Lecture 119 Recourses

Section 11: Master Snapchat ads

Lecture 120 Why Snapchat ads

Lecture 121 How to Get a BC or Business Center

Lecture 122 Snapchat ads Terms of Use

Lecture 123 How to Know if you ad account got suspended

Lecture 124 How to share your public profile on Snapchat Ads

Lecture 125 Promote Public Profiles Easily and get many followers

Lecture 126 Getting Familiar with Snapchat Ads Dashboard

Lecture 127 Getting Familiar with Business Dashboard 2

Lecture 128 Create an Ad Account

Lecture 129 Creating Members

Lecture 130 Payments and Creator Marketplace

Lecture 131 Snapchat Developer Portal and Camera KiT

Lecture 132 Snapchat Ad Audiences and Insights

Lecture 133 Snapchat Ads Custom Reports

Lecture 134 Snapchat Ads Campaigns Lab

Lecture 135 Snapchat ads Creative library Lens Maker

Lecture 136 Snapchat ads Catalog Sales

Lecture 137 Snapchat Pixels and Events Manager

Lecture 138 Snapchat Audiences

Lecture 139 Snapchat Ad Simple Ad Creation

Lecture 140 Snapchat ad creation in Full part 1

Lecture 141 Snapchat ad creation in Full part 2 Discover

Lecture 142 Snapchat Ads Collection Ads

Lecture 143 Before You Go

Lecture 144 Resources

Section 12: Master TikTok ads

Lecture 145 Why TikTok ads

Lecture 146 Video Editing tools for TikTok ads

Lecture 147 How to Get a Business Center

Lecture 148 Business Center and how to invite members

Lecture 149 Let us help you get an ad account

Lecture 150 Third Party Ad measurement tools

Lecture 151 TikTok Advertising Policies

Lecture 152 TikTok Ads Glossary and Terms

Lecture 153 Understanding TikTok Business Center

Lecture 154 Tiktok ads account access and user security

Lecture 155 TikTok Dashboard and Top Ads

Lecture 156 TikTok ads manager Analytics

Lecture 157 TikTok ads manager Account Setup

Lecture 158 TikTok Ads Automated Rules

Lecture 159 TikTok ads Catalogs

Lecture 160 TikTok ads Events and Pixel

Lecture 161 TikTok leads connect to a CRM

Lecture 162 Pangle Brand Safety

Lecture 163 TikTok Ads Recommendation Center

Lecture 164 Video Library or Video Creation

Lecture 165 TikTok Ads Instant Page and Lead Gen Forms

Lecture 166 TikTok Ads Video Editor

Lecture 167 TikTok ads managing Comments

Lecture 168 TikTok Custom Audiences

Lecture 169 TikTok Campaigns Overview

Lecture 170 TikTok ads Campaign Creation part 1

Lecture 171 TikTok ads Campaign Creation part 2

Lecture 172 TikTok ads Authorize a Post

Lecture 173 TikTok Ads Reach Campaigns

Lecture 174 TikTok ads Followers or Visit Profile Campaigns

Lecture 175 TikTok ads Promote Shops

Lecture 176 TikTok ads Lead Generation

Lecture 177 TikTok ads Website Conversions

Lecture 178 TikTok ads Create Ads using your phone

Lecture 179 TikTok ads Review your ads on your phone

Lecture 180 Become TikTok Media Buyer Certified

Lecture 181 Resources

Section 13: Master X Ads

Lecture 182 Why X ads

Lecture 183 Requirements to run ads on X

Lecture 184 X Ads Glossary

Lecture 185 Optimize your profile on X

Lecture 186 Define your target audience

Lecture 187 Getting Familiar with the Dashboard

Lecture 188 X ads Editor

Lecture 189 X ads Events Manager

Lecture 190 X ads Custom Audiences

Lecture 191 X Ads Shopping Products and Adding your apps

Lecture 192 X ads Campaign Creation

Lecture 193 X Campaign Creation Keywords and Interests

Lecture 194 Campaign Creation Process

Lecture 195 X Ads Account Access

Lecture 196 Twitter Flight School X Academy

Lecture 197 Resources

Section 14: Master Google Ads

Lecture 198 Why Google Ads

Lecture 199 Create Google ads Account

Lecture 200 Three Things you must learn about

Lecture 201 Introduction to Google Ads Dashboard

Lecture 202 Reactivate your Google Ads account

Lecture 203 Exploring Admin Area

Lecture 204 Google Ads Billing System

Lecture 205 Google Ads Conversion Tracking

Lecture 206 Google Ads Conversion Troubleshooting

Lecture 207 Keywords

Lecture 208 Google ads Campaign Overview

Lecture 209 Campaign Creation Location and language

Lecture 210 Google ads Campaign ads Audience Segments

Lecture 211 Broad Match Recommendation and start and end

Lecture 212 Google ads campaign keywords and headlines

Lecture 213 Google ads Site Links

Lecture 214 Google ads Callouts and Promotion Extensions

Lecture 215 Google ads Budget

Lecture 216 Google ads publish your ad

Lecture 217 Google ads Certifications

Lecture 218 Resources

Section 15: Master Instagram Ads

Lecture 219 Why Instagram Ads

Lecture 220 Avoid Paying Services Fees

Lecture 221 Instagram Ads Three way to promote your business

Lecture 222 Instagram Ads Web Version

Lecture 223 Instagram In app ads account set up

Lecture 224 Instagram Ads Professional Account

Lecture 225 Instagram Ads Promote your stories

Lecture 226 Instagram In App Campaign Creation

Section 16: Master LinkedIn Ads

Lecture 227 Why LinkedIn Ads

Lecture 228 How to To Access Business Manager

Lecture 229 LinkedIn Free Credits and Coupons

Lecture 230 LinkedIn Ads Audiences

Lecture 231 LinkedIn Ads Brand Safety

Lecture 232 LinkedIn Ads AB Test and Brand Lift Test

Lecture 233 LinkedIn Ads Analyze Data Sources and Conversion

Lecture 234 LinkedIn Ads Install Insight Tag Manager

Lecture 235 LinkedIn Ads Managing Assets

Lecture 236 LinkedIn Ads Account Access

Lecture 237 LinkedIn Ads URL Parameters

Lecture 238 LinkedIn Ads Website Traffic Campaign

Lecture 239 LinkedIn Ads Reports

Lecture 240 Become LinkedIn Certified Advertiser

Lecture 241 Resources

Section 17: Master Microsoft Ads

Lecture 242 Why Microsoft Ads

Lecture 243 Sign up For Microsoft Ads

Lecture 244 Where your Ads show up

Lecture 245 Install Universal Event Tracking

Lecture 246 Microsoft Ads Conversion Set up

Lecture 247 Campaign Creation part one

Lecture 248 Campaign Creation part two

Lecture 249 Campaign Creation Part Three

Lecture 250 Search Campaign part one

Lecture 251 Search Campaign Part Two

Lecture 252 Mater Microsoft Ads Bidding Strategy

Lecture 253 Microsoft Ads Dashboard Overview

Lecture 254 Campaign Level changes

Lecture 255 Microsoft Ads Asset Library

Lecture 256 Microsoft Ads Reporting Tab

Lecture 257 Microsoft Merchant Center

Lecture 258 Become a Microsoft Certified Advertiser

Lecture 259 Resources

Section 18: Master Pinterest Ads

Lecture 260 Why Pinterest ads

Lecture 261 Pinterest ads Account Review

Lecture 262 Pinterest Business Sign Up

Lecture 263 Business Manager Adding Members

Lecture 264 How to Access Business Center To Run Ads

Lecture 265 Business Manager Partners

Lecture 266 Business Manager Ad Accounts

Lecture 267 Business Manager Profiles

Lecture 268 Business Manager Asset Groups

Lecture 269 Business Manager Custom Audiences

Lecture 270 Business Manager Brand Safety

Lecture 271 Business Manager Security

Lecture 272 Pinterest Ads Analytics and Pinterest Trends

Lecture 273 Pinterest Ads Reports and Custom Reports

Lecture 274 Account Recommendation and Account History

Lecture 275 Pinterest Ads Create a consideration campaign

Lecture 276 Pinterest Exact, Broad, Negative Matches

Lecture 277 Pinterest Media Buying Certification

Lecture 278 Resources

Section 19: Master Propeller Ads

Lecture 279 Why Propeller ads

Lecture 280 Best Use Case for Propeller Ads

Lecture 281 Strategic methods to use when running ads on Pro

Lecture 282 How to create a Propeller Account

Lecture 283 Propeller ads Dashboard

Lecture 284 Understand Propeller Ads Formats

Lecture 285 Campaigns Creation

Lecture 286 More Features to Campaigns

Section 20: Master Quora Ads

Lecture 287 Why Quora Ads

Lecture 288 How to Access Quora Ads

Lecture 289 Quora Ads Reports

Lecture 290 Quora Ads Lead Generation forms

Lecture 291 Quora Ads Custom Audiences

Lecture 292 Quora Ads Install Pixel and Events

Lecture 293 Quora Ads Campaign Set Up

Lecture 294 Quora Resources

Section 21: Master Reddit Ads

Lecture 295 Why Reddit Ads

Lecture 296 Reddit Ads Dashboard

Lecture 297 How to create a campaign on Reddit

Lecture 298 Install Reddit Pixel and Audiences

Lecture 299 Reddit Audiences

Lecture 300 Reddit Ads Custom Reports

Lecture 301 Reddit Ads AI Copywriter

Lecture 302 Reddit Ads Inventory Type

Lecture 303 Reddit Ads Business Details

Lecture 304 Reddit Ads Catalog Products

Lecture 305 Resources

Beginner to Advanced Users