Market Research | Market Dynamics, Estimation & Forecasting

Market Research Fundamentals Training Program (Course 2 of 3)

What you'll learn

Understanding Market Research Fundamentals: Learners should grasp the foundational concepts of market research, including its purpose, importance, and methods

Analyzing Market Dynamics: Students should be able to identify and analyze factors that influence market behavior like consumer trends, competitor actions etc.

Conducting Market Surveys and Data Collection: You will learn to design and implement effective market surveys, collect data, and use different data sources

Applying Estimation Techniques: The course covers statistical techniques for estimating market size, demand, and potential growth

Forecasting Market Trends: Learners should be able to develop forecasting models to predict future market trends and make informed business decisions

Identifying Business Opportunities: Participants should be able to identify potential business opportunities and gaps in the market based on their research

Business Decision-Making: The course focuses on how market research and forecasting can contribute to making strategic business decisions

Ethical Considerations: Learners may also be educated on ethical considerations and best practices in conducting market research, ensuring data privacy

Requirements

Basic Computer Skills: Learners should be comfortable using a computer, browsing the internet, and navigating through online learning platforms like Udemy.

Fundamental Math and Statistics: While the course may cover relevant mathematical concepts, having a basic understanding of math and statistics would be beneficial for comprehending estimation and forecasting techniques

Familiarity with Excel or Spreadsheets: Knowledge of spreadsheet software like Microsoft Excel or Google Sheets can be helpful, as they are commonly used for data analysis and calculations.

No Prior Market Research Experience: The course may be designed for beginners without any prior experience in market research, making it accessible to those who are new to the subject.

Curiosity and Interest in Market Dynamics: Enthusiasm and a genuine interest in understanding how markets work and how they can be analyzed and forecasted are essential qualities for learners.

Openness to Learning: A willingness to engage with new concepts and a commitment to completing the course would be valuable traits for any learner.

Internet Access: Since online resources and data collection play a significant role in market research, having reliable internet access is crucial.

Analytical and Critical Thinking Skills: While the course may help develop these skills, having a basic level of analytical and critical thinking can enhance the learning experience.

Description

Unlock the Power of Market Insights: Gain an Edge in the Competitive Business Landscape!Welcome to "Market - Research | Market Dynamics, Estimation & Forecasting" – a game-changing course designed to empower you with the skills and knowledge to decode market complexities, drive data-informed decisions, and position yourself as a strategic powerhouse in the world of business.Why Enroll in This Course?In today's fast-paced and ever-evolving marketplace, staying ahead of the competition is not just a goal; it's a necessity. Whether you're an aspiring entrepreneur, a seasoned professional, or a marketing aficionado, understanding market dynamics and mastering research and forecasting techniques are non-negotiable assets.The Power of Market Research: Explore the world of market research and discover how it acts as a compass, guiding you towards your business goals. Unravel the art of gathering valuable data, tapping into consumer behavior, and interpreting market trends. With these insights, you'll make informed decisions that resonate with your audience and resonate with success.Forecasting the Future: Peek into the future with the power of data-driven forecasting. Anticipate market trends, identify lucrative opportunities, and brace yourself against potential risks. Become the visionary leader your organization needs to navigate uncertainty and propel it towards unparalleled growth.Empower Your Decision-Making: No more guesswork. No more relying on gut feelings. Empower yourself with concrete evidence and sound analysis. Refine your critical thinking and analytical prowess to confidently lead your team, advise stakeholders, and make strategic choices that will shape your business's trajectory.Practical Skills for Real-World Success: Forget theoretical jargon and complex equations. This course is all about practical, hands-on learning. From conducting effective surveys to organizing market data and constructing forecasting models – you'll gain the skills that top industry professionals swear by.Designed for All Skill Levels: Whether you're a fresh-faced beginner or an experienced professional looking to level up your expertise, our inclusive approach ensures that every learner finds value in this course. We meet you where you are and take you on a transformative journey, step by step.Become a Market Leader: Equip yourself with the tools to become a market leader, an invaluable asset to any organization. Stand out from the crowd and impress with your ability to unravel market mysteries and predict trends with laser precision.The Future Awaits - Enroll Today: Don't let your business decisions be clouded by uncertainty. Embrace the power of knowledge and drive your success story forward. Enroll now in "Market - Research | Market Dynamics, Estimation & Forecasting" and unleash the potential that awaits you in the dynamic world of business.Are you ready to seize your competitive advantage? Join us and embark on a journey that will transform your understanding of markets and your approach to decision-making forever. Your success starts here.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Course Introduction

Lecture 3 Program Introduction

Lecture 4 Program Introduction: Video

Lecture 5 Guidelines to make the best out of this course

Lecture 6 Opening Case Study

Section 2: Module 3: Market Dynamics

Lecture 7 Overview and what is covered in this module

Lecture 8 Overview and what is covered in this module: Video

Lecture 9 What drive market dynamics?

Lecture 10 What drive market dynamics?: Video

Lecture 11 What are other factor influencing market dynamics?

Lecture 12 How do businesses react to changing market dynamics?

Lecture 13 How do businesses react to changing market dynamics?: Video

Lecture 14 Effective approaches to monitor and track market dynamics

Lecture 15 Effective approaches to monitor and track market dynamics: Video

Lecture 16 Understanding market dynamics in international trade

Lecture 17 Understanding market dynamics in international trade: Video

Lecture 18 What are the IT tools that can help here?

Lecture 19 What are the IT tools that can help here?: Video

Lecture 20 Complimentary copy of the book corresponding to this course 2 of 3

Section 3: Module 3: Case Study: Automobile industry in India: Changing Consumer Preference

Lecture 21 Overview of the case study

Lecture 22 Understanding general trends of changing consumer preferences in Automobiles Ind

Lecture 23 Understanding other trends of changing consumer preferences and market dynamics

Lecture 24 Findings of the exercise

Section 4: Module 4: Market Estimation

Lecture 25 Overview

Lecture 26 Overview: Video

Lecture 27 Opening Case Study

Lecture 28 Opening case study : Video

Lecture 29 Tools and Techniques - Market Estimation

Lecture 30 Tools and techniques : Approaches for market estimation: Part 1: Video

Lecture 31 Tools and techniques : Approaches for market estimation: Part 2: Video

Lecture 32 Tools and techniques for market estimation : Primary Research : Video

Lecture 33 Tools and techniques for market estimations : Secondary Research : Video

Lecture 34 Tools and techniques for market estimation: Quantitative Techniques

Lecture 35 Tools and techniques for market estimation: Qualitative Techniques

Lecture 36 How to manage data in Market Estimation

Lecture 37 Example cum case study

Lecture 38 Limitations and challenges

Lecture 39 Limitations and challenges: Video

Section 5: Module 5: Market Forecasting

Lecture 40 Overview

Lecture 41 Overview : Video

Lecture 42 Opening Case Study

Lecture 43 Accurate and Reliable Market Forecasting And Applications

Lecture 44 Accurate and Reliable Market Forecasting And Applications: Video

Lecture 45 Role of Market Segmentation

Lecture 46 Role of market segmentation: Video

Lecture 47 Role of market segmentation: A real life example: NETFLIX

Lecture 48 Case Study Cum Assignment: Introduction

Section 6: Closing Case Study

Lecture 49 Overview

Lecture 50 Understanding market dynamics

Lecture 51 Process of data collection used for market forecasting

Lecture 52 Tools and techniques used - Quantitative

Lecture 53 Tools and techniques - Qualitative

Lecture 54 Scenario Planning

Lecture 55 Resulting informed strategic decisions - examples

Lecture 56 Results and Impact

Lecture 57 Lessons

Section 7: Conclusion

Lecture 58 Concluding Remarks

Business Professionals: Executives, managers, and entrepreneurs who want to gain valuable insights into their target markets, competitors, and industry trends to optimize their business strategies.,Marketing and Sales Professionals: Marketing and sales teams looking to leverage data-driven market research and forecasting to identify opportunities, position products effectively, and maximize revenue.,Product Managers: Product managers seeking to develop products or services that align with customer demands and market trends through robust market analysis.,Analysts and Researchers: Market analysts, researchers, and data enthusiasts who wish to expand their knowledge of market dynamics and research methodologies to improve their analytical skills.,Aspiring Market Researchers: Students and professionals interested in pursuing a career in market research, market analysis, or business consulting, and who want to build a strong foundation in this domain.,Small Business Owners: Entrepreneurs and small business owners who need to conduct market research on a limited budget and require practical skills to forecast demand and trends.,Start-up Founders: Founders of start-ups aiming to validate their business ideas, understand market gaps, and develop growth strategies based on data-driven insights.