Maslow For Business Owners: Motivation, Leadership & Growth

Apply Maslow’s hierarchy to modern business. Learn how to lead, grow, and create lasting success with a psychology lens.

What you'll learn

Understand each level of Maslow’s hierarchy and how it shows up in your business

Diagnose what’s really behind low motivation, staff churn, or burnout

Align your leadership approach with your team’s human needs

Move from survival mode to long-term fulfilment as a business owner

Apply self-actualisation and transcendence to scale your impact and legacy

Requirements

You own or run a small business or team

You’re open to applying psychology to business decisions

No prior experience with Maslow’s theory is necessary

Description

What if understanding human motivation could be the key to unlocking better performance in your team, stronger leadership from yourself, and more sustainable growth in your business?That’s exactly what this course is about.In Maslow for Business Owners, we’ll explore how Abraham Maslow’s Hierarchy of Needs — originally designed for psychology — applies powerfully to the modern-day business landscape. You’ll learn how each level of the hierarchy shows up in the day-to-day reality of running a small business: from managing cash flow and time boundaries, to building team culture, establishing leadership confidence, and eventually creating a business with meaning and impact.This isn’t academic theory. It’s a practical lens that helps you understand:Why burnout happens — and how to fix itWhere your team is disengaging — and how to re-engage themWhen your growth stalls, and what deeper needs are being unmetBy the end of the course, you’ll be able to:Diagnose where you are on the business version of Maslow’s pyramidIdentify what your team or clients really need from youCreate smarter systems that support both performance and wellbeingLead with more empathy, clarity, and long-term visionThis course is for small business owners, solopreneurs, and team leaders who want to go beyond surface-level business tactics and understand the psychology that drives success.Whether you’re just getting started or years into your journey, you’ll walk away with a clear framework to assess and elevate how you show up as a leader, how you motivate others, and how you build a business that actually supports you, not drains you.You’ll also get access to an additional 10-minute training video on the 5 shifts every business owner must make, plus next steps to keep growing.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: 1. Surviving in Business — The Physiological Foundation

Lecture 2 1. Surviving in Business — The Physiological Foundation

Section 3: 2. Safety in the Storm — Creating Stability

Lecture 3 2. Safety in the Storm — Creating Stability

Section 4: 3. Belonging — The Lonely CEO Problem

Lecture 4 3. Belonging — The Lonely CEO Problem

Section 5: 4. Esteem — The Trap of Chasing Validation

Lecture 5 4. Esteem — The Trap of Chasing Validation

Section 6: 5. Self-Actualisation — The Real Reason You Started

Lecture 6 5. Self-Actualisation — The Real Reason You Started

Section 7: 6. Beyond the Pyramid — Maslow’s Later Work on Transcendence

Lecture 7 6. Beyond the Pyramid — Maslow’s Later Work on Transcendence

Section 8: 7. Regression & Burnout — When the Pyramid Collapses

Lecture 8 7. Regression & Burnout — When the Pyramid Collapses

Section 9: 8. Maslow for Leadership — Meeting the Needs of Your Team

Lecture 9 8. Maslow for Leadership — Meeting the Needs of Your Team

Section 10: 9. Consumer Needs — Building Offers That Actually Sell

Lecture 10 9. Consumer Needs — Building Offers That Actually Sell

Section 11: 10. Designing Your Life & Business Around the Pyramid

Lecture 11 10. Designing Your Life & Business Around the Pyramid

Small business owners feeling stuck, burnt out, or uninspired,Leaders managing remote or small teams who want to get more buy-in,Business coaches and mentors looking to deepen their psychological toolkit,Entrepreneurs in a growth phase who want to create sustainable, values-driven success