Master Product Management Skills By Building A Product

The most practical course for aspiring & junior Product Managers. Get relevant experience to unlock your career growth.

What you'll learn

Understand the end-to-end product development process and the role of a product manager

Understand and apply key frameworks and tools used in product management, including Design Thinking, Agile, Customer Journey mapping, Impact mapping, etc.

Develop relevant product management skills by building a product, from idea to launch

Use modern no-code tools like Glideapps to create functional products

Understand how to find a good problem to solve

Know how to do user research, from formulating a problem hypothesis and searching for a target audience to analysing findings and creating a problem statement.

Planning and conducting user interviews that bring insights about a problem and solution

Learn how to do competitor analysis, including Value Curve, Competitive Landscape, and Feature analysis

Understand how to gather market insights and size up a market

Learn about the role of product stakeholders and how to create an alignment with them around a product opportunity.

Get to know what is a company’s business model and what are some common business model types used in tech today

Practice solution ideation

Learn problem and solution prioritization techniques such as RICE, Critical path, KANO model, etc.

Manage risks associated with solution design and development by building Minimum Viable Experiments

Understand how to plan and conduct a Minimum Viable Experiment for your solutions

Get to know ten common prototyping techniques, from fake door tests to no-code prototypes

Practice building your first no-code solution prototype with Glideapps

Know how to get feedback on your solution from target users and product stakeholders and iterate

Understand what is a dual product development process

Learn about iterative software development frameworks, such as Scrum

Know how to scope Minimum Viable product with User Story mapping technique

Understand how to plan, execute and analyze product launch to market

Understand the role of product vision, strategy, and strategic product roadmap in the end-to-end product development process

Know how to set up product goals using the OKRs framework

Know what to expect when interviewing for a product manager role

Know how to demonstrate the relevance of your skills to a product role, even if you have never worked as an actual product manager.

Know how to prepare for your first (or next) PM interview process.

Understand how to make your PM job application stand out among other candidates

Requirements

Just join the course with a lot of energy and drive to start your exploration of the product management world! Don't forget your laptop with stable internet to watch the videos and work on your project.

Description

Transitioning to and growing a new career, especially one as demanding as a Product Management career, is challenging.Here are just some of the questions that may come to your mind:What do I need to get started as a Product Manager?Do I need a product certification to get into Product Management?Is MBA required to become a PM?What skills do I need to transition to a Product role?Do I have to learn how to code to transition to Product?What projects can I join to learn product management?Everyone says to build a product to get skills. But I don't even know where to start!How do I make my application stand out and get hired?Sounds familiar?I've also been there when I walked my way to a Product Manager role from being an IT and management consultant.Hi, I'm Anna - Founder and Head of Product at Futureversity - an Edutech platform helping people advance their product management skills.Before starting FutureVersity, I was a Product Director of a series B AI startup based in Singapore, where I relocated six years back to do an MBA program.In my role, I built the product function from scratch and launched an alpha version of the no-code platform as a service for non-tech people to create AI applications with minimum effort and cost.I'm also a Product Management mentor who helped over 100 (and counting!) students and mentees to move to Product Management from various backgrounds, including Consulting, Engineering, Design, Operations, Finance, and more.After working 10+ years in Product and mentoring aspiring Product Managers, I learned that lack of relevant product experience is the biggest obstacle to starting a career in Product Management. That's why I decided to develop this course to help you solve this challenge.I invite you on a journey to create your Product, from idea to launch, as your educational side project by following along the structured curriculum of the course. And unlike the other programs where instructors only teach things and provide recommendations, I'll work hand in hand with you. I'll be creating my brand new Product, following the program with you, and asking for your early product feedback to decide on the next product directions.You will get as close to building a Product as you possibly can after enrolling in the course.And you don't need to learn how to code to start - we will use no-code software development tools to create a functional Product in a matter of days or weeks. These tools allow you create working software without necessarily knowing how to write code in a traditional software engineering sense. Creating products with no code will not only let you test your product ideas faster but also strengthen your first or next application for a Product Manager role and make you stand out from other candidates.In addition, you will also get the following resources when you enroll in the course:12+ hours of lessons on Product Management, including a comprehensive overview of frameworks and methodologies that Product Managers use daily so that you are fully equipped for the role. The course also has a separate module on how to get ready for your PM interviews. Here, I'll share with you such things as what to expect from the interview process, how to prepare for the interviews, and how to make your profile stand out by describing your transferable skills and preparing your product portfolio.100+ downloadable pdf resources with lectures summary and additional articles you can refer to so that you can quickly refresh the course content and further expand your knowledge.Learners community where you can connect with the other students of the course to ask questions, give and receive support, and get an extra hit of accountability.Complimentary Q&A sessions for everyone enrolled in the program in the first four weeks after its launch. These sessions are designed for you to come and ask me any product-related questions to give your extra support in your journey to Product. I'll share the invitations to the sessions in the Learners community - so don't forget to join it if you'd like to participate!New course lessons and updates. As building a good product is all about continuous improvements, I will be adding new materials and resources to the course - to reflect your feedback, my new experience, and industry trends.

Overview

Section 1: Introduction

Lecture 1 Meet the instructor

Lecture 2 How to get in touch - Learners community

Lecture 3 Who is a Product Manager?

Lecture 4 Three myths about getting into Product Management

Lecture 5 Key approaches to designing and developing products: Design Thinking

Lecture 6 Key approaches to designing and developing products: Lean Startup & Agile

Section 2: Setting up Product Vision, Strategy, and Strategic roadmap

Lecture 7 Intro to section 2

Lecture 8 Product Vision and Product Strategy

Lecture 9 Strategic Product Roadmap

Section 3: Selecting a good problem to solve

Lecture 10 Intro to section 3

Lecture 11 Where the Product Manager gets product ideas

Lecture 12 How to select an idea for your product

Lecture 13 How to brainstorm product ideas (or problems to solve)

Lecture 14 Introduction to the course Follow-along project

Section 4: User research

Lecture 15 Introduction to section 4

Lecture 16 Step 1: Defining goals, objectives, and hypothesis

Lecture 17 Step 2: Selecting a research method - research methods overview

Lecture 18 Step 2: Selecting a research method - how to choose one for your research

Lecture 19 Follow along: Selecting a research method

Lecture 20 Step 3: Selecting a target audience

Lecture 21 Building up a Customer (User) Persona

Lecture 22 Step 4: Recruiting research participants

Lecture 23 Creating an interview screener

Lecture 24 How to invite interviewees

Lecture 25 Creating a discussion guide

Lecture 26 Step 5: Collecting insights

Lecture 27 Step 6. Analyzing research findings. What is a validated hypothesis?

Lecture 28 Affinity Diagramming (Optional)

Lecture 29 Empathy mapping (Optional)

Lecture 30 Customer Journey Mapping (part 1)

Lecture 31 Customer Journey Mapping (part 2)

Lecture 32 Formulating a Problem Statement

Lecture 33 Step 7: Documenting findings

Lecture 34 Follow along: Analyzing findings from JustDo problem discovery

Section 5: Market research and competitor analysis

Lecture 35 Competitor analysis

Lecture 36 Three types of competitor analysis

Lecture 37 Gathering market insights (Optional)

Lecture 38 Sizing Up a market

Section 6: Creating alignment among product stakeholders

Lecture 39 Introduction to section 6: Why stakeholders' alignment is important?

Lecture 40 Product goals planning & setting process. OKRs framework

Lecture 41 Alignment techniques - Impact Mapping

Lecture 42 Impact Mapping - steps 1 - 3

Lecture 43 Other alignment techniques - Business Model Canvas

Lecture 44 What is a Business model (Optional)

Lecture 45 Other alignment techniques (Optional)

Section 7: Solution ideation

Lecture 46 Introduction to section 7

Lecture 47 Solution ideation techniques

Lecture 48 Follow along: Creating How Might We questions for JustDo

Lecture 49 Follow along: Impact Mapping - step 4

Lecture 50 Prioritization techniques - overview

Lecture 51 Prioritization techniques - RICE framework

Lecture 52 Other prioritization techniques (Optional)

Lecture 53 Follow along: Prioritizing solution for JustDo

Section 8: Solution prototyping

Lecture 54 Introduction to section 8: Solution prototyping

Lecture 55 Finding assumptions about your solution

Lecture 56 Follow along: Creating Customer Journey Map and Business Model Canvas for JustDo

Lecture 57 Follow along: Finding assumptions for JustDo

Lecture 58 Assumptions mapping technique: Finding the riskiest assumptions

Lecture 59 Prototyping techniques: Fake door, Storyboard, Paper prototype, Explainer video

Lecture 60 Prototyping techniques: Landing page experiment

Lecture 61 Prototyping techniques: Clickable Prototype, Programming Spike, Wizard of Oz

Lecture 62 Prototyping techniques: No code prototype experiment

Lecture 63 Planning prototype experiments: Solution hypotheses

Lecture 64 Planning prototype experiments: Defining what tests to run and success metrics

Lecture 65 Follow along: Creating experiments for JustDo

Section 9: Building up solution prototype with Glideapps

Lecture 66 Introduction to section 9

Lecture 67 Do you need to know no-code software development tools as a Product Manager?

Lecture 68 Follow-along: Introduction to what we are building in Glide

Lecture 69 Four-step process of creating a prototype with Glide

Lecture 70 Step 1.1: Creating data source with Google Sheets

Lecture 71 Step 1.2: Connecting Google sheets file with your Glide app

Lecture 72 Step 1.3: Managing your data with Data Editor

Lecture 73 Step 2.1: Customizing application layout - Tabs

Lecture 74 Step 2.2: Customizing app layout - Top-level & detailed screens

Lecture 75 Follow along: customizing app layout - top-level & detailed screens (projects)

Lecture 76 Follow along: Customizing application layout - global chat

Lecture 77 Follow along: Customizing application layout - About tab

Lecture 78 Restricting data access for users with the Row Owners feature

Lecture 79 Step 3: Including Actions in your app

Lecture 80 Follow along: Customizing a new user onboarding process

Lecture 81 Follow along: How to show data entered through the Choice component

Lecture 82 Follow along: How to modify existing user's profile

Lecture 83 Follow along: Customizing a new project registration process

Lecture 84 Follow along: How to change existing data (for projects)

Lecture 85 Follow along: Collecting users' feedback on your solution

Lecture 86 Follow along: Customizing application Home tab

Lecture 87 Follow along: Publishing and installing an application on your phone

Lecture 88 Follow along: JustDo application walkthrough

Section 10: Getting feedback and iterating with your solution

Lecture 89 Introduction to section 10

Lecture 90 Usability testing: Definition, goals, and types

Lecture 91 Usability testing: How to prepare and run the test

Lecture 92 Usability testing: How many users do you need, and where to find them

Lecture 93 Testing solution desirability

Lecture 94 Getting solution feedback from internal teams

Lecture 95 Follow-along: Results of the first iteration of testing for JustDo

Lecture 96 Follow-along: Adjusting Customer Journey Map after the first round of tests

Lecture 97 Follow-along: Making the changes to the app after the first round of tests

Lecture 98 Follow-along: JustDo project - what’s next?

Section 11: Product development

Lecture 99 Dual Track Development: Overview

Lecture 100 Scrum process: Introduction and Roles

Lecture 101 Scrum process: Sprint and its steps

Lecture 102 Agile project management: Initiatives, Epics, User Stories

Lecture 103 Getting started with user stories (part 1)

Lecture 104 Getting started with user stories (part 2)

Lecture 105 User stories mapping technique

Section 12: Product launch

Lecture 106 Introduction to section 12

Lecture 107 Launching a product: Overview

Lecture 108 Launch process: Pre-launch tasks (part 1)

Lecture 109 Launch process: Pre-launch tasks (part 2)

Lecture 110 Launch process: Execution and Post-launch activities

Lecture 111 How to measure and optimize a product-market fit pre-launch (Optional)

Section 13: Getting your first (or next) role as a Product Manager

Lecture 112 Introduction to section 13

Lecture 113 Product interview process: Overview

Lecture 114 Product interview process deep dive: Take-home assignment

Lecture 115 Product interview process deep dive: Questions about your past experience

Lecture 116 Product interview process deep dive: Product design questions

Lecture 117 Product interview process: 10 tips & tricks on how to prepare and get through

Lecture 118 How to make your PM application stand out: Product Portfolio

Section 14: Bonus Section

Lecture 119 Bonus Lecture

Aspiring Product Managers planning to transition to a Product Manager role but lacking relevant experience,Junior Product Managers (0-2 years) who want to systemise their knowledge and grow in their career,Working professionals planning to transition to a Product Manager role,Software Engineers looking to transition to Product Management,Data scientists looking to transition to Product Management,UX Designers looking to transition to Product Management,Sales and Marketing team members looking to transition to Product Management,Customer Support team members looking to transition to Product Management,Project Managers looking to transition to Product Management,Business Analysts looking to transition to Product Management,Graduates looking to start or continue their career,Side-hustlers who want to launch their side project and want to know how to test and visualize their ideas quickly,Non-technical founders and entrepreneurs who want to learn how to validate and visualize their ideas prior to hiring their first engineer / CTO