Product Management: Become A Healthcare Product Manager

Learn Product Management Strategies for the New Age of Fitness

What you'll learn

Fundamentals of product management for a fitness app.

Strategies for developing compelling product visions and mission statements.

Techniques for effective market analysis, including calculating TAM, SAM, and SOM.

Understanding and applying the concept of user personas in product development.

How to create and utilize Customer Empathy Maps to align product features with user needs.

Designing user journey maps to enhance customer engagement and satisfaction.

Principles of Jobs to Be Done (JTBD) to focus on customer outcomes.

Identifying product differentiators using the Business Model Canvas.

Setting and tracking Objectives and Key Results (OKRs) for product success.

Developing and managing a product roadmap, including agile and sprint methodologies.

Crafting detailed Product Requirements Documents (PRDs) for clear communication and alignment.

Creating user stories and acceptance criteria to guide development efforts.

Learning agile project management techniques for efficient product iteration.

The importance of design thinking in creating user-centric products.

Techniques for conducting user research and testing to validate product assumptions.

Understanding the technical aspects of product management, including APIs and web app development.

Strategies for data analysis and iteration to continually improve product offerings.

How to drive product growth through innovative marketing and referral programs.

Developing a comprehensive understanding of growth hacking techniques for startups.

Insights into subscription business models and how to optimize them for customer retention.

Requirements

Basic understanding of product management principles and methodologies.

Familiarity with basic business concepts such as market analysis and business modeling.

Ability to engage with both technical and non-technical stakeholders.

Willingness to learn and apply agile and lean product development practices.

Description

Whether you're a seasoned athlete or just starting your fitness journey, this course will empower you to achieve your goals through mastering the art of fitness app development. Packed with insights from industry leaders like Fitbit and Apple Fitness+, you'll learn how to create engaging and impactful fitness experiences that motivate users and drive real results.What You'll Learn:Introduction to Fitness Apps: Gain a solid understanding of the fitness app landscape, user motivations, and the key components that make a successful fitness application.User Experience (UX) Design: Dive into the principles of UX design to create intuitive and user-friendly fitness app interfaces that keep users engaged and motivated.Gamification and Behavior Change: Explore gamification techniques and behavior change theories to foster long-term user engagement and drive sustained fitness habit formation.Fitness Tracking and Sensors: Discover the latest in fitness tracking technology, including wearables, mobile sensors, and integrations to accurately capture and analyze user activity data.Exercise and Activity Libraries: Build comprehensive exercise and activity libraries tailored to various fitness levels, goals, and preferences, ensuring your app offers a diverse and inclusive experience.Social Features and Community Building: Learn how to incorporate social features and cultivate vibrant fitness communities within your app, fostering motivation, accountability, and a sense of belonging.Data Analytics and Personalization: Leverage data analytics to gain insights into user behavior, preferences, and progress, enabling personalized recommendations, adaptive workout plans, and data-driven decision-making.Course CurriculumSection 1: Introduction to Product Management in Fitness TechOverview of the fitness app ecosystem and its impact on health and wellness.Understanding the role and responsibilities of a product manager in the fitness technology sector.Building and leading a cross-functional team to success in the fitness app market.Insights into the day-to-day operations of managing a fitness app.Section 2: Crafting a Product Strategy for Fitness AppsFoundations of product strategy within the fitness app context, from conception to market positioning.Deep dives into user research, persona development, and journey mapping tailored to the fitness audience.Techniques for defining and achieving product-market fit in the competitive fitness technology landscape.Strategic planning using OKRs, setting actionable goals, and measuring success in fitness app development.Section 3: From Discovery to Growth: A Complete Product LifecycleAdvanced techniques for product discovery, including user needs assessment and market analysis specific to health and fitness.Planning and executing development sprints with a focus on fitness app features that drive user engagement and retention.Design principles for creating intuitive and engaging user interfaces for fitness apps.Growth hacking strategies for fitness apps, leveraging social media, content marketing, and partnership opportunities.Section 4: Implementing Agile and Scrum in Fitness App DevelopmentAdapting Agile methodologies to the fast-paced world of fitness technology, with a focus on iterative development and continuous learning.Utilizing Scrum to manage fitness app projects, including backlog refinement, sprint planning, and retrospectives.Case studies on successful fitness apps, highlighting the application of Agile and Scrum practices.Section 5: Mastering Product Planning and Release ManagementGet to grips with Scrum, Agile development, and using JIRA for effective product planning, backlog management, and release scheduling.Section 6: Leveraging Analytics in Product ManagementUnderstand how to apply product analytics for insightful decision-making, using tools and techniques to analyze user behavior and product performance.Section 7: Excel Proficiency for Product ManagersEnhance your data analysis and presentation skills with Excel, learning to utilize pivot tables, VLOOKUP, and charts for product data analysis.Section 8: Technology Essentials for Product ManagersEquip yourself with the necessary technical knowledge, from the basics of internet operations to developing web apps, crucial for managing SaaS products effectively.Learning OutcomesBy the end of this course, participants will:Have a thorough understanding of the fitness app market, including key trends, customer behaviors, and success factors.Be able to develop, launch, and manage a fitness app, applying best practices in product strategy, user research, and agile development.Gain hands-on experience with tools and techniques for planning, tracking, and optimizing fitness app performance.Acquire the skills to foster innovation, drive user adoption, and ensure the long-term success of a fitness app.This course is not just a gateway into the world of fitness technology; it's a deep dive into mastering the art and science of product management in a sector that transforms lives. Whether you're looking to pivot your career into fitness tech or aiming to scale an existing product, this course will equip you with the knowledge, skills, and insights to achieve your goals.

Overview

Section 1: Introduction

Lecture 1 What is a Product

Lecture 2 Who is a Product Manager

Lecture 3 What does Product Manager's do

Lecture 4 Product Team

Lecture 5 Day in the Life of a Product Manager

Lecture 6 Product Development Process

Lecture 7 Course Workbook Introduction

Lecture 8 Download and Solve the workbook

Section 2: Product Strategy

Lecture 9 Introduction to Product Strategy

Lecture 10 Product Strategy Stack

Lecture 11 Product Strategy Stack For Fitness App

Lecture 12 Product Vision

Lecture 13 Product Vision Statement for Fitness App

Lecture 14 Product Vision Board

Lecture 15 Excercise 1 Product Charter

Lecture 16 What is Product Strategy

Lecture 17 Step 1 Outline the Problem

Lecture 18 Step 2 Identify your User Persona

Lecture 19 User Interview for User Persona for the Fitness App

Lecture 20 User Persona - Fitness App

Lecture 21 Excercise 2 User Persona

Lecture 22 Customer Empathy Map

Lecture 23 Customer Empathy Map - Fitness App

Lecture 24 Excercise 3 Customer Empathy Map

Lecture 25 User Journey Map

Lecture 26 Excercise 4 User Journey Map

Lecture 27 Jobs-to-be-Done

Lecture 28 Jobs-to-be-done Part 2 - Fitness App

Lecture 29 Excercise 5 Jobs-to-be-done

Lecture 30 Step 3 Introduction to Market Size

Lecture 31 Estimating the Market Size

Lecture 32 Excercise - Market Size

Lecture 33 Excercise 6 Business Model Canvas

Lecture 34 Step 4 Introduction to Product Goal

Lecture 35 Goal Statement for a Fitness App

Lecture 36 Excercise 7 Setting Business Goal

Lecture 37 OKR (Objective key Results) - Fitness App

Lecture 38 Step 5 Introduction to Product Differentiator

Lecture 39 Product Differentiator in a Fitness App

Lecture 40 Step 6 How to define Success Metrics for the Product

Lecture 41 AARRR Pirate Metric Framework

Lecture 42 North Star Metric for a Fitness App

Lecture 43 Step 7 Feature Breakdown List for a Fitness App

Lecture 44 Summary of Product Strategy Module

Section 3: Product Development and Planning

Lecture 45 Excercise 9 Building Product Roadmap

Lecture 46 Excercise 10 Brainstorming Session

Lecture 47 Excercise 11 Objective Key results (OKRs)

Lecture 48 Excercise 12 Product Requirnment Document (PRD)

Lecture 49 Excercise 13 Writing User Stories in PRD

Lecture 50 Excercise 14 Acceptance Criteria

Section 4: Product Planning and Release Management

Lecture 51 Introduction to Scrum Methodology and Agile Software Development

Lecture 52 Agile like i am 5

Lecture 53 Agile Software Development

Lecture 54 Agile Manifesto and 12 Principles

Lecture 55 Scrum events, workflows, and artifacts

Lecture 56 Introduction to Product Roadmap and Delivery

Lecture 57 Life of a Product manager

Section 5: Product Analytics for Decision Making

Lecture 58 Introduction

Lecture 59 Introduction to User behavior tracking

Lecture 60 Marketing Analytics Vs Product Analytics

Lecture 61 Introduction to Product Analytics

Lecture 62 Introduction to Mixpanel

Lecture 63 How to do Measure Product Value

Lecture 64 Assignment

Lecture 65 Types of Users and User cohorts

Lecture 66 Value moment

Lecture 67 Types of Users

Lecture 68 What is Value exchange

Lecture 69 Product Metrics Masterclass

Lecture 70 Product Metrics and User Journey

Lecture 71 Product Metrics across industries

Lecture 72 North Star Metric

Lecture 73 Introduction to Google Analytics

Lecture 74 Setting up Mixpanel

Lecture 75 Understand Mixpanel insight, funnels and user cohorts

Section 6: Microsoft Excel for Product Managers

Lecture 76 Introduction to Microsoft Excel

Lecture 77 How to Use Pivot Table in excel

Lecture 78 Vlookup in excel

Lecture 79 Pivot table Part 2

Lecture 80 Assignment

Lecture 81 Types of charts

Lecture 82 Charts in microsoft excel

Section 7: Technology for Product Managers

Lecture 83 Introduction

Lecture 84 How does your internet work?

Lecture 85 What is DNS and who are ISP?

Lecture 86 Client - Server Model

Lecture 87 Internet Protocols

Lecture 88 Introduction to Webpage

Lecture 89 Components of a Webpage

Lecture 90 HTML, CSS and JS in a Webpage

Lecture 91 Introduction to Figma

Lecture 92 Weather app UI in Figma

Lecture 93 CSS Box Model

Lecture 94 Building Weather app with HTML, CSS and Javascript

Lecture 95 Expain API like i am 5

Lecture 96 Real world example of APIs

Lecture 97 Everything about APIs and Postman

Aspiring product managers looking to break into the tech industry, specifically in AI and fitness technology.,Current product managers seeking to specialize in AI-driven products and services within the fitness sector.,Entrepreneurs and startup founders aiming to develop and launch successful fitness tech products.,Business analysts and consultants interested in exploring product management in the context of health and wellness startups.,Fitness professionals and instructors wanting to leverage technology to enhance customer experiences and business models.,Software developers and engineers interested in transitioning to product roles within the tech fitness industry.,Marketing and sales professionals looking to understand product management to better align their strategies with product development.