Product Management: From Zero To Hero

Kickstart your product career: learn the role of a PM, how software companies work, tools and techniques and much more!

What you'll learn

Understand the role of a Product Manager

Identify the differences between the PM role in startups and enterprises

Explain the business model of successful SaaS products

Optimize products at every step of their lifecycle

Learn specific skills and techniques for each stage of the product lifecycle

Requirements

No past experience needed! Learn all the key PM skills from scratch

Description

Welcome to Product Management: From Zero to Hero!Learn from an experienced product leader across a number of industries and company sizes, and kickstart your product career.My name is Nick, and I've been working in software companies for the past 10 years across a number of different roles, most of them revolving around Product. Product is a difficult career to jump into, as every path is different. I want to help you get there.This course should cover all the basics you need to be able to understand the role of a Product Manager, what makes it unique and what challenges you'll face. You will also learn the business strategies used by most software companies, as well as tools and techniques to manage all the different stages of the product life cycle.Finally, there is some extra content around agile work methodologies, working with other parts of the organization, and much more.You will find plenty of chances to practice your product skills throughout the course: there's quizzes, practical exercises, templates for you to take away, and a chance to network with your fellow PM graduates.Ready to take a dive into product management! This is the right course for you!

Overview

Section 1: Introduction

Lecture 1 Welcome!

Section 2: Role of a Product Manager

Lecture 2 What is Product Management

Lecture 3 The role of a Product Manager

Lecture 4 Engineering, Product and Design

Lecture 5 Profile of a Product Manager

Section 3: Lightning MBA

Lecture 6 SaaS business models, and B2B vs B2C

Lecture 7 TAM, and Pricing & Packaging

Lecture 8 Product Led Growth, and Key Business Metrics

Section 4: The Product Life Cycle

Lecture 9 Introduction

Lecture 10 Early Research

Lecture 11 User Interviews

Lecture 12 Competitive and Assumptions

Lecture 13 Extra: Instinct

Section 5: How to manage a product - techniques & tools

Lecture 14 Minimum Viable Product

Lecture 15 Pivoting and Product Market Fit

Lecture 16 Growth & Innovation

Lecture 17 Maturity, Maintenance and End of Life

Lecture 18 Building a Product Vision

Lecture 19 Product Roadmap

Lecture 20 The PRD: Product Requirements Document

Lecture 21 Wireframes and Journey Mapping

Lecture 22 Data Driven Decision Making

Lecture 23 Feature Rollout, Prototyping and AI

Section 6: Agile work methodologies

Lecture 24 Agile 101: Scrum and Kanban

Section 7: Working with the rest of the organization

Lecture 25 Working with the rest of the organization

Section 8: Conclusion and Extra Content

Lecture 26 Conclusion

Lecture 27 Extra: Acronym Buster

Beginners and technology experts alike, wishing to kickstart their product management career