Project Based Facebook Meta Ads Digital Marketing Course

Digital Marketing Course

What you'll learn

Digital Marketing Course

Facebook Ads

Instagram Ads

Meta Ads

Requirements

Digital Marketing Basics

Description

Project-Based Facebook Meta Ads Digital Marketing CourseIn today's dynamic digital landscape, mastering Facebook Meta Ads is essential for anyone looking to achieve business success or grow as a digital marketing professional. The "Project-Based Facebook Meta Ads Digital Marketing Course" is a hands-on, immersive learning experience designed to equip you with the practical skills needed to create, manage, and optimize Facebook advertising campaigns effectively.This course goes beyond theory, focusing on real-world applications. Through project-based learning, you'll develop a portfolio of ad campaigns, helping you to not only grasp the technical aspects of Facebook Meta Ads but also apply them directly to live projects. Whether you're a business owner, aspiring digital marketer, or professional seeking to boost your skill set, this course offers step-by-step guidance to help you navigate Facebook's advertising ecosystem with confidence.What You'll Learn:Introduction to Facebook Meta AdsGain a solid understanding of the Facebook Meta ecosystem and its role in digital marketing.Learn about Facebook's algorithms, targeting capabilities, and ad formats.Explore the fundamentals of Meta's Business Manager and Ads Manager.Setting up and Managing Ad CampaignsDiscover how to create and structure Facebook ad campaigns from scratch.Learn to define clear objectives, such as brand awareness, lead generation, or conversion.Dive into campaign setup, including audience targeting (demographics, interests, and behaviors), budget allocation, and ad placement options across Meta's platforms (Facebook, Instagram, Messenger, and Audience Network).Creative Strategy and Ad DesignDevelop creative strategies that align with campaign objectives.Learn to design visually appealing and persuasive ad creatives using Facebook's tools.Master the art of creating different ad types—image ads, carousel ads, video ads, and more.Understand the importance of storytelling in ad design and its impact on audience engagement.A/B Testing and OptimizationConduct A/B testing to evaluate different ad creatives, audiences, and bidding strategies.Learn how to analyze key metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).Optimize campaigns in real-time, making data-driven decisions to improve performance.Advanced Targeting and Retargeting StrategiesExplore advanced targeting techniques, such as custom audiences, lookalike audiences, and geographic targeting.Learn how to implement pixel tracking for website visitors and retarget users who have interacted with your ads.Understand how to create dynamic ads for retargeting, delivering personalized content to different segments of your audience.Budgeting, Bidding, and Scaling CampaignsMaster effective budget management, understanding the pros and cons of different bidding strategies (e.g., cost per click, cost per impression, or cost per conversion).Learn when and how to scale campaigns while maintaining profitability.Explore cost-effective strategies for both small and large-scale campaigns.Analytics and ReportingGain insights into Facebook's in-depth analytics tools.Learn to generate, interpret, and present performance reports.Use data to refine strategies and measure the overall impact of your campaigns.Key Features:Hands-on Learning: Work on live projects and build a portfolio of ad campaigns.Expert Guidance: Receive personalized feedback from experienced digital marketing professionals.Up-to-Date Content: Stay ahead of the curve with the latest updates and trends in Facebook advertising.Lifetime Access: Revisit course materials and recorded lessons anytime, allowing for continuous learning and improvement.By the end of the "Project-Based Facebook Meta Ads Digital Marketing Course," you'll be well-versed in designing, launching, and managing successful Facebook ad campaigns. More importantly, you'll gain the confidence to apply these skills in real-world business scenarios, setting yourself apart as a skilled digital marketer.

Overview

Section 1: Meta Facebook Ads Account & Product Setup

Lecture 1 Setting up Meta Fb Ads Interface

Lecture 2 Uploading Products into Meta FB Ads Account via Shopify

Section 2: Campaigns, Ad Types & Targetings in Facebook Ads

Lecture 3 Meta Facebook Ads Campaigns Types

Lecture 4 Meta Facebook Ads Types

Lecture 5 Meta Facebook Ads Target Audiences

Section 3: Meta Facebook Ads Campaigns

Lecture 6 Brand Awareness Campaign

Lecture 7 FB Page Like Campaign

Lecture 8 Traffic Campaign

Lecture 9 Insta Follower Campaign

Lecture 10 Post Boost Campaign

Lecture 11 Whatapp Campaign

Lecture 12 Lead. Gen Campaign

Lecture 13 Product Catalogue Campaign

Lecture 14 FB & Insta Message Campaigns

Section 4: Meta Facebook Ads Campaigns optimizations

Lecture 15 Optimising Traffic & Page Like Campaign

Digital Marketing Learners