Strategic Digital Transformation For Business Growth

Master Digital Transformation: Strategy, Organization, Customer Focus for Business Success

What you'll learn

Understand core concepts of digital transformation.

Identify and analyze various digital transformation strategies.

Learn to approach organizational transformation in a digital context.

Grasp the importance of customer-centricity in digital initiatives.

Requirements

For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.

No specific prerequisites are required. This course is designed for anyone interested in understanding how digital technologies are reshaping businesses. A basic understanding of business concepts would be beneficial but is not mandatory.

Description

"Navigate the evolving business landscape and unlock sustainable growth with Strategic Digital Transformation: Principles for Business Growth. This comprehensive course provides you with a clear understanding of the core concepts driving digital transformation and equips you with practical insights to implement effective strategies within your organization.We'll begin by establishing a solid foundation in what digital transformation truly means and then delve into crafting winning digital transformation strategies that align with your business objectives. You'll learn how to foster crucial organizational transformation, adapting your structures and culture to thrive in the digital age.A key focus of this course is the customer-centric approach to digital transformation. Discover how to leverage digital tools and insights to enhance customer experiences and build lasting relationships. We will also explore how to define, measure, and effectively communicate the outcomes and impact of your digital transformation initiatives, ensuring stakeholder buy-in and demonstrating tangible results.Furthermore, we will examine industry-specific applications of digital transformation, providing you with relevant examples and frameworks you can adapt to your own sector. By the end of this course, you will be able to develop a strategic roadmap for digital transformation, understand its organizational and customer implications, and measure its success, ultimately positioning your business for significant growth in the modern digital economy. Join us to take your business to the next level!"Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 217 countries and has been chosen by more than 775000 students.Course Author:Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses to a wide range of students from undergraduate level to business professionals and executives. Currently, as Head of the School of Business and Management at MTF, she leads the Product Development academic domain. At EIMT, where she also supervises doctoral students, Ms. Amoroso offers advanced instruction in research design and methodologies. Furthermore, she serves as a Research Consultant.In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.

Overview

Section 1: Introduction

Lecture 1 Presentation of the course

Lecture 2 Course slide-deck

Section 2: Digital Transformation

Lecture 3 Introduction to Digital Transformation

Lecture 4 Digital Transformation Strategies

Lecture 5 Digital Transformation Strategies

Lecture 6 Organisational Transformation

Lecture 7 Customer-Centric Digital Transformation

Lecture 8 Digital Transformation Outcomes and Impact

Lecture 9 Measuring and Communicating Digital Transformation Success

Lecture 10 Industry-Specific Digital Transformation

Lecture 11 Next steps

This course is ideal for business professionals, managers, entrepreneurs, and students who want to gain a solid understanding of strategic digital transformation and how to apply its principles within organizations.