The Strategic Branding Mba

Brand Architecture, Brand Positioning, Brand Design, Brand Purpose, Brand Valuation, Brand Salience & Brand Archetypes

What you'll learn

The Key Pillars of Brand Strategy: Architecture, Positioning and Design

From Brand Equity to Brand Salience: how to build memorable brands

Brand Finance: what's the deal with brand valuation? Key methodologies and differences

Consumer and Customer Insights: developing unique positioning

EXTRA: Open Innovation and how it impacts your marketing and business models

Requirements

A genuine interest in Marketing and Branding Strategy

Description

Unlock the full potential of your marketing efforts with our comprehensive online course, designed to transform your approach to brand strategy from the ground up. Whether you're a seasoned professional looking to refine your skills or a newcomer eager to lay a strong foundation, this course is tailored to meet your needs.Dive deep into the essentials of Brand Architecture, Positioning, and Design, and master crafting a brand that stands out in today's crowded marketplace. Our modules offer a thorough understanding of these critical elements, ensuring you have the tools to build a cohesive and compelling brand identity.But what sets our course apart is its focus on consumer insights. Gain a solid base in understanding your target audience and learning how to anticipate their needs, desires, and behaviors. This knowledge is crucial for creating marketing strategies that resonate, engage, and convert.We don't stop there. Explore key marketing concepts such as Brand Archetypes, Equity, Salience, and Purpose. These concepts are not just buzzwords but the pillars upon which successful brands are built. Our course demystifies these terms and provides practical applications, allowing you to leverage them to your brand's advantage.Furthermore, get an introductory look into Brand Valuation and comprehend the actual monetary value of a brand. This understanding is invaluable for making informed decisions that affect your brand's financial health and growth potential.This course is more than just a learning experience; it's an investment in your brand's future. With interactive lessons, real-world case studies, and actionable insights, you're not just learning but preparing to lead your brand to new heights. Join us to bridge the gap between theory and execution and become the brand strategist every company seeks.

Overview

Section 1: Key Pillars of Brand Strategy

Lecture 1 Strategic Brand Design

Lecture 2 Brand Design

Section 2: From Brand Equity to Brand Salience

Lecture 3 Brand Archetypes

Lecture 4 Brand Equity

Lecture 5 Brand Purpose

Lecture 6 Brand Salience

Section 3: Consumer and Customer Insights

Lecture 7 Consumer Insights

Section 4: Brand Valuation

Lecture 8 Brand Valuation

Junior Brand Managers,Marketing Managers,Product Managers,Marketing Students,Agency-side Account Managers,Strategic Planners,Social Media Managers