Unlock Account-Based Marketing (Abm) 2025 - B2B Marketing

ABM Excellence: Building, Executing, and Scaling B2B Account-Based Marketing, Align Sales, Marketing & Customer Success.

What you'll learn

Understand the fundamentals of Account-Based Marketing and its importance in B2B growth.

Recognize the key differences between ABM and traditional marketing approaches.

Learn the core pillars and principles that drive successful ABM strategies.

Align ABM strategies with the buyer’s journey for maximum engagement.

Build an Ideal Customer Profile (ICP) and identify high-value target accounts.

Strengthen sales and marketing alignment to ensure ABM success.

Design and implement a structured ABM plan and playbook.

Create a strong content strategy tailored to target accounts.

Understand ABM tools, platforms, CRM systems, and marketing automation.

Use data and analytics to track, optimize, and personalize ABM campaigns.

Learn advanced ABM concepts, including scaling programs across organizations.

Discover how to integrate ABM with customer success for long-term growth.

Requirements

Focus to learn for ABM Success.

Description

This is an Unofficial Course.This course on Account-Based Marketing (ABM) is designed to provide a complete understanding of how businesses can strategically identify, engage, and win their most valuable accounts. It takes you through the full ABM journey, starting with the fundamentals of what ABM is and why it has become a critical part of modern B2B marketing. You will explore the differences between ABM and traditional marketing approaches, giving you clarity on why ABM is more effective for high-value, long sales cycle environments.The course explains the core principles of ABM, including the pillars that make it successful, the different types of ABM strategies such as one-to-one, one-to-few, and one-to-many, and how to align your marketing efforts with the buyer’s journey to create meaningful engagement. You will learn how to build an ideal customer profile (ICP), select and prioritize the right accounts, and strengthen sales and marketing alignment, which is at the heart of ABM success.From there, the course covers the planning and execution process, walking you through how to design an ABM plan, create a playbook, and apply proven frameworks and models. You’ll gain insights into the most effective tactics for engaging target accounts, how to deliver personalization at scale, and how to develop a strong content strategy tailored to ABM campaigns. The course also explores the role of multiple channels—including email, social media, and events—in delivering targeted experiences that drive results.Technology and tools form another major part of ABM success, and this course provides a practical overview of the platforms and software that support ABM. You will see how CRM systems, marketing automation tools, data, and analytics work together to power effective ABM campaigns. Measuring success is equally important, and you will discover the key metrics, KPIs, and methods for evaluating engagement, influence, and overall ROI to prove the business impact of your ABM efforts.Finally, the course introduces advanced ABM concepts, including how to scale ABM programs across the organization and how to integrate ABM with customer success for long-term revenue growth and retention. By the end of this course, you will have both the strategic understanding and the practical tools to plan, implement, and optimize ABM campaigns that drive measurable business outcomes. Whether you are a marketer, sales professional, or business leader, this course equips you with the knowledge and skills to win and grow high-value accounts with confidence.THANKS

Overview

Section 1: Introduction to Account-Based Marketing

Lecture 1 What is Account-Based Marketing?

Lecture 2 Why ABM Matters in B2B Marketing

Lecture 3 Key Differences Between ABM and Traditional Marketing

Section 2: Core Principles of ABM

Lecture 4 The Pillars of Account-Based Marketing

Lecture 5 Types of ABM – One-to-One, One-to-Few, and One-to-Many

Lecture 6 Aligning ABM with the Buyer’s Journey

Section 3: ABM Foundation

Lecture 7 Building an Ideal Customer Profile (ICP)

Lecture 8 Account Selection and Prioritization

Lecture 9 The Role of Sales and Marketing Alignment in ABM

Section 4: ABM Planning and Frameworks

Lecture 10 ABM Planning Process

Lecture 11 Creating an ABM Playbook

Lecture 12 ABM Frameworks and Models

Section 5: Executing ABM Campaigns

Lecture 13 ABM Tactics for Target Accounts

Lecture 14 Personalization at Scale

Lecture 15 Content Strategy for ABM

Lecture 16 ABM Channels – Email, Social, Events, and More

Section 6: ABM Technology and Tools

Lecture 17 ABM Platforms and Software Overview

Lecture 18 Role of CRM and Marketing Automation in ABM

Lecture 19 Using Data and Analytics in ABM

Section 7: Measuring ABM Success

Lecture 20 Key Metrics and KPIs for ABM

Lecture 21 Measuring Engagement and Influence

Lecture 22 ROI and Business Impact of ABM

Section 8: Advanced ABM Concepts

Lecture 23 Scaling ABM Across the Organization

Lecture 24 ABM and Customer Success

B2B Marketers who want to move beyond traditional lead generation and adopt a more targeted, account-focused approach.,Sales Professionals & Account Managers aiming to align with marketing and engage high-value accounts more effectively.,Marketing Managers & Executives seeking proven strategies to increase ROI, customer engagement, and revenue growth.,Business Owners & Entrepreneurs who want to focus their marketing efforts on winning and retaining their most valuable clients.,Customer Success Managers interested in integrating ABM into retention and upsell strategies.,Anyone pursuing a career in B2B marketing and looking to master modern, data-driven approaches.