User-Centered Design (Ucd) Master Program

Master User-Centered Design: Research, Personas, Story Mapping, Usability Testing, Prioritization, and Building Products

What you'll learn

Understand the core principles and processes of UCD.

Master ethnographic techniques to deeply understand user behavior and culture.

Conduct effective surveys and interviews to gather actionable insights.

Create detailed user personas that represent target audiences.

Develop empathy maps to visualize user needs, thoughts, and emotions.

Use user story mapping to identify key user interactions and prioritize features.

Design user journey maps to understand end-to-end user experiences

Apply advanced frameworks like WSJF (Weighted Shortest Job First) and RICE to prioritize features.

Learn how to decompose epics into actionable user stories.

Write clear, testable, and user-focused user stories.

Conduct usability testing, including lab and guerrilla testing, to refine designs.

Learn from industry anecdotes and success stories.

Work through real-world examples to see UCD principles in action.

Learn how to set up and run A/B tests and experiments using VWO.

Analyze test results to optimize user experiences.

Surveys: designing and conducting online and offline surveys

Analyzing A/B test results and iterating on design decisions

Requirements

No Experience needed

Description

User-Centered Design (UCD) Master ProgramCraft Products Users Love: Master UCD Tools, Techniques, and Frameworks for Exceptional Customer ExperiencesUnlock the Power of User-Centered DesignTransform the way you build products with our comprehensive User-Centered Design (UCD) Master Program.Learn to understand your users deeply, prioritize what truly matters, and design experiences that delight. Whether you're a beginner or a seasoned professional, this course equips you with cutting-edge tools and actionable strategies to create impactful products.What You’ll LearnConduct effective user research through ethnography, surveys, interviews, and focus groups.Develop insightful user personas and map their journeys for enhanced product design.Master user story mapping to align teams and build user-centric features.Leverage empathy maps to gain deeper customer insights and foster innovation.Conduct usability testing, including lab and guerrilla testing, to refine your designs.Implement advanced prioritization techniques like WSJF and RICE to deliver business value.Set up and run A/B tests using tools like VWO to optimize designs and features.Learn actionable strategies to build products that are loved by customers.Who Is This Course For?Product Managers: Looking to create user-first products that solve real problems.UX/UI Designers: Wanting to refine research and testing skills to enhance their designs.Business Analysts: Seeking to align business goals with customer needs.Developers & Engineers: Eager to understand user requirements and deliver better experiences.Startups & Entrepreneurs: Focused on building customer-loved products from scratch.Marketers: Interested in understanding user behavior to drive engagement.Why Choose This Program?Comprehensive Curriculum: From research to prioritization, learn every UCD step in depth.Real-World Examples: Industry anecdotes and case studies to apply techniques effectively.Practical Tools: Hands-on guidance with tools like empathy maps, journey maps, and VWO for A/B testing.Expert Guidance: Taught by professionals with years of experience in product design and user research.Career Growth: Become a UCD expert and stand out in roles like Product Manager, UX Designer, and more.How This Course WorksInteractive Modules: Learn through videos, quizzes, and real-world assignments.Case Studies: Analyze and solve challenges faced by top companies.Templates & Resources: Access reusable frameworks like user story maps, personas, and testing plans.Supportive Community: Engage with peers and instructors for insights and feedback.Certification: Get certified in User-Centered Design upon course completion.Your Next Step Toward UCD MasteryDon’t just design products—craft experiences that users cherish. Gain skills that will transform your career and help you build products that make an impact.

Overview

Section 1: Introduction to UCD: Principles, Methods, and Applications

Lecture 1 Designing for Users: A Step-by-Step Guide to User-Centered Design Thinking

Lecture 2 Foundations of User-Centered Design: Principles, Process, and Mindset

Lecture 3 User Research Methods: Understanding Qualitative and Quantitative Approaches

Lecture 4 Breaking Down Silos: UCD Integration with Marketing, UX, and Dev

Section 2: Conducting User Research: Tools, Techniques, and Best Practices

Lecture 5 Conducting Surveys in UCD: Methods, Tools, and Considerations

Lecture 6 Survey Design 101: Understanding Respondent Behavior

Lecture 7 Real-World Surveys: Lessons from Top Tech Companies with setting up surveys

Lecture 8 User-Centered Design Interviews: Preparation to Analysis

Lecture 9 Introduction to Focus Groups: Principles and Application

Lecture 10 Recruiting Participants for Focus Groups: Strategies and Techniques

Lecture 11 Usability Testing Fundamentals: Lab and Guerrilla Approaches

Lecture 12 Ethnography in UCD: Understanding User Context

Lecture 13 From Fieldwork to Insights: A Sample Ethnography Report

Lecture 14 The Science of A/B Testing: Hypotheses and Experimentation

Lecture 15 From Hypothesis to Results: A/B Testing Implementation

Lecture 16 Setting up A/B Testing with VWO: A Step-by-Step Tutorial

Lecture 17 Designing a Comprehensive User Research Plan

Lecture 18 Exploring User Research Tools: Streamlining Your Research Process

Lecture 19 Sampling in User Research: Random, Convenience, and Targeted

Lecture 20 Empathy Mapping: A Powerful Tool for User-Centered Design

Lecture 21 Ethics in User-Centered Design: Principles and Considerations

Section 3: Understanding Your Users: Creating Effective Personas

Lecture 22 What is a User Persona? Definition, Benefits, and Best Practices

Lecture 23 Creating Effective Personas: Industry Examples and Template

Lecture 24 Bringing Personas to Life: Integrating User Personas in Product Development

Section 4: Mastering Epics and User Stories: Expert Insights and Industry Examples

Lecture 25 Unlocking Agile Product Development: What are User Stories and Why They Matter

Lecture 26 Structure of a Good User Story

Lecture 27 Mastering the INVEST and SMART Frameworks

Lecture 28 Mastering Epics in Agile Product Development

Lecture 29 Integrating User Stories and Epics: A Hierarchical Approach to Agile Product Dev

Section 5: Master Advanced Agile Techniques: Epic Management, Prioritization, and More!

Lecture 30 Foundations: Mastering Strategic, Portfolio, Horizontal, and Vertical Epics

Lecture 31 Mastering Epic Slicing Techniques: Thematic, Time-Based, and Segment Approaches

Lecture 32 Mastering WSJF Prioritization: Data-Driven Approach to Agile Product Development

Lecture 33 Mastering RICE Prioritization: A Simple yet Powerful Framework

Lecture 34 Applying RICE and WSJF in Real-World Scenarios: Examples and Case Studies

Section 6: User-Centered Design (UCD) Certification Exam

Product Managers,Business analysts,Product Owners,Project managers,UI/UX Developers,UI/UX Designers,Startup Founders & Entrepreneurs,Digital Marketing Professionals,Software developer,Program Managers