Wedding Photography & Videography Business Masterclass

Step-by-step strategies for marketing, pricing, branding, and booking clients in your wedding photo & video business

What you'll learn

Confidently Photograph and Film a Wedding from Start to Finish, Master the full wedding day workflow—from bridal prep to grand exit

Attract Your Dream Clients in a Saturated Market: Learn modern marketing strategies that make your brand stand out

Build a Profitable Wedding Business Without Burning Out Ditch the hustle. This course shows you how to price for profit, set boundaries, and still deliver

Deliver a Luxury Experience That Gets You Raving Reviews Understand what high-end clients really want—and how to deliver an experience that turns heads.

Requirements

Must be ready to apply all the incredible knowledge into your own wedding business.

If you don't have a wedding business, this course will help you set one up from the ground up.

You must not be afraid to start, and to go after it. I started with just one simple camera and no connections at all and I've shot over 450 weddings. And I've consistently learned how to make six figures for the past 13 years in the industry.

Description

Wedding Photography & Videography Business MasterclassAre you interested in starting your own wedding photography or videography business?Or maybe you’ve already started — but you're struggling to book clients, make consistent income, or even get responses to your inquiries.If that sounds familiar, this course is for you.This is a Business Masterclass — Not a Camera Tutorial: This course focuses primarily on the business side of wedding photography and videography, because that’s where most creatives get stuck. From pricing to sales, branding, marketing, vendor networking, and client experience… this class walks you through everything you need to build a profitable, sustainable wedding business.We also include one detailed lesson on how to shoot a wedding day and how to structure your timeline, but this is not a technical or editing course.This is a roadmap for making money doing what you love.Who This Class Is For: Wedding photographers, videographers, or hybrid shooters are ready to take their business seriouslyBeginners who want to start a legitimate wedding business without wasting years figuring it outStruggling pros stuck with low bookings, poor pricing, or inconsistent incomeAnyone tired of vague tutorials and ready for clear, strategic actionIf you're looking for a quick overview or bite-sized tips, this course may not be for you.But if you're ready for the deep dive that changes your business, welcome.Why You Should Take This Class:After 13 years in the industry, I’ve turned my passion into a highly profitable photography and videography business — and I’m here to help you do the same.I’ve filmed and photographed over 450 weddings across the U.S., Central and South America, and EuropeMy work has been featured in 30+ wedding blogs and magazinesI’ve been named Best Photographer in Georgia three years in a rowI’m honored to have a 17-foot permanent photography art installation at the Savannah Convention Center— a testament to how far this journey can take youBut none of it came easily.I’ve made all the mistakes. I’ve been ghosted, underbooked, underpriced, and burned out.That’s exactly why I built this class — so you don’t have to learn the hard way.What Makes This Course DifferentThis isn’t another fluff-filled course with generic advice.This is the exact strategy, structure, and system I use in my own business — taught in over 24 hours of in-depth, step-by-step video content.Yes, the videos are long — and that’s intentional.They’re dense, detailed, and worth watching in 45-minute increments. You’re not getting surface-level tips here — you’re getting my full wedding photography and videography business blueprint.What You’ll Learn: How to price your services to reflect your valueHow to attract and book high-paying clientsHow to write emails and build systems that convert leadsHow to build a brand that aligns with your ideal coupleHow to market without wasting time on what doesn’t workHow to manage your business without burnoutHow to shoot a wedding day with structure and confidenceHow to upsell albums and products — even passivelyWhat You Get Inside the Course:Over 24 hours of video training, plus 40+ downloadable tools and templates:Contract Templates (Photo, Video, Engagements)Sample Client QuestionnairesLead Management & Booking WorkflowsWedding Day Emergency Checklist & Shot List12 Positioning Statement FormulasStyled Shoot Planning GuideCustomizable Studio Magazine TemplatesSales Scripts, Email Templates & SEO TipsVendor Networking StrategiesMental Hacks for Sales ConfidenceEngagement Posing GuideEXTRA: My Signature B&W Presets (.xmp format)Ongoing Support Available:You’re not alone on this journey.I offer 1:1 coaching calls for students who want personalized help — just message me after enrolling or email me directlyWe also host photography retreats and destination workshops for creatives who want a custom, adventurous learning experienceMy contact information is included — I’m here to help you every step of the wayThis Is Your Next Step:If you’ve been searching for wedding photography courses online that actually dive into pricing, branding, vendor relationships, sales, client psychology, and long-term growth, not just gear and posing, this is it.No gatekeeping. No fluff.Just everything I’ve learned in over a decade — passed on to you.Let’s build the business you’ve been dreaming of.

Overview

Section 1: INTRO – What to Expect from This Wedding Photography & Videography Masterclass

Lecture 1 Wedding Photography & Videography Business – Course Overview, Expectations & How

Lecture 2 Wedding Photography Masterclass – My Business-Building Formula

Lecture 3 Wedding Photography & Videography Business – Understanding Your Market

Section 2: Wedding Photography & Videography Business – Mindset for Long-Term Success

Lecture 4 Wedding Photography & Videography – The 18-Month Rule for Creative Business Succ

Lecture 5 Wedding Photography & Videography – Productivity Hacks & Outsourcing Strategies

Section 3: Wedding Photography & Videography Masterclass – Office Setup for a Professional

Lecture 6 Wedding Photography & Videography – Setup for a Client-Ready, Branded Workspace

Lecture 7 Wedding Photography & Videography – Computer & Workstation Setup for Creatives

Section 4: Make Your Wedding Photography & Videography Business Legal in a Few Steps

Lecture 8 Wedding Photography & Videography – Build a Practical Business Plan That Works

Lecture 9 Wedding Photography & Videography – Legal Requirements for Creative Entrepreneur

Lecture 10 How to Organize Finances for Your Wedding Photography & Videography Business

Lecture 11 Avoiding Financial Mistakes – Taxes & Bookkeeping for Creative Entrepreneurs

Lecture 12 Wedding Photography & Videography: Contract Essentials for Client Protection

Section 5: Essential Tools to Run Your Wedding Business

Lecture 13 Lightroom, CRMs, Online Galleries, Software To Help You Win

Section 6: Wedding Photography & Videography Gear – The Tools Behind Your Artistry

Lecture 14 The Tools of Your Artistry – Cameras, Lenses & Gear That Make the Magic

Section 7: Branding That Books – Create a Magnetic Identity for Your Wedding Business

Lecture 15 Creative Branding for Wedding Photographers & Videographers – Know Your Style

Lecture 16 Wedding Tiers Explained – How to Brand for Luxury, Mid-Range & Budget Clients

Lecture 17 Creating a Cohesive Wedding Brand – Voice, Vision & Visual Consistency

Lecture 18 How to Create a Visual Brand for Your Wedding Business – Fonts, Colors, and Cons

Section 8: Online Marketing for Wedding Photography & Videography – Attract Ideal Clients

Lecture 19 How to Attract Clients With Online Marketing for Wedding Business

Lecture 20 Smart Blogging & SEO for Wedding Creatives – Increase Traffic & Inquiries

Lecture 21 Boost Your Brand with Wedding Blog & Magazine Features

Section 9: Instagram Strategy for Wedding Creatives – Grow Your Brand and Book More Clients

Lecture 22 How to Find Clients on Instagram for Your Wedding Business

Section 10: Top Networking Strategies for Wedding Photographers & Videographers

Lecture 23 How to Build Vendor Relationships That Grow Your Wedding Business

Lecture 24 How to Nuture Professional Vendor Relationships in the Wedding Industry

Section 11: What You Need to Know About Pricing for Wedding Photographers & Videographers

Lecture 25 Top Mistakes Made With Pricing: Not Knowing Their Cost of Doing Business

Lecture 26 Top Pricing Strategies for Creating Irresistible Wedding Packages

Lecture 27 Top Sales Strategies for Wedding Photographers & Videographers That Work

Section 12: How to Elevate Your Client Experience and Stand Out in the Wedding Industry

Lecture 28 Top Strategies to Create a Seamless and Memorable Client Journey

Lecture 29 Create a Reliable Lead Generation System for Wedding Photography & Videography

Lecture 30 Convert More Wedding Inquiries: The Step-by-Step Guide to Closing via Video Call

Section 13: How to Capture a Wedding Day With Confidence and Artistic Flow

Lecture 31 How to Shoot a Wedding Day With Confidence, Creativity, and Consistency

Section 14: How to Increase Revenue With Product Upsells for Wedding Photo & Video

Lecture 32 Wedding Package Upsells – Boost Revenue Without Being Pushy

Lecture 33 Top Upselling Techniques for Wedding Photographers & Videographers

Lecture 34 How to Automate Product Sales and Generate Income After the Wedding Day

This course is for aspiring and professional wedding Photographers and Videographers who are ready to take their skills—and their business—to the next level. Whether you’re just starting out and overwhelmed by all the moving parts, or you’ve shot dozens of weddings but still struggle to stand out in a saturated market, this course will give you the roadmap, tools, and confidence you need to thrive.