Learn Effective Mobile Marketing

With more and more consumer time spent with mobile devices, how can brands find engagement?

What you'll learn
Understand the Mobile Landscape
Create a Clear Marketing Startegy
Target Segments
Measure Your Campaign
Requirements
A general understanding of the Mobile Principles
A general Internet knowledge
Description
"Learn Effective Mobile Marketing" course will help you to understand how users engage with mobile, create a clear marketing strategy, target segment and measure your campaigns.With the massive growth of smartphones, mobile has become a significant and diverse media marketing channel. With more and more consumer time spent with mobile devices, how can brands find engagement? Whilst there are many opportunities, there are also a diverse range of technologies to deliver these - from messaging to apps, from mobile web to image recognition. This course provides an in-depth understanding of these channels and how they can be used in brand marketing and advertising.

Overview

Section 1: Intro to Mobile Marketing

Lecture 1 Principles of mobile marketing

Section 2: The Mobile Landscape

Lecture 2 The mobile landscape

Lecture 3 The mobile technology landscape

Lecture 4 Users and mobile landscape

Lecture 5 Players in the mobile landscape

Lecture 6 Mobile and the consumer

Section 3: Mobile Marketing & Advertising

Lecture 7 Reason for use Mobile in Advertising

Lecture 8 Regulatory bodies and codes of practice (UK)

Lecture 9 Mobile display formats

Lecture 10 Mobile non-display formats

Lecture 11 Mobile optimisation strategies

Lecture 12 Mobile targeting

Lecture 13 Proximity marketing

Lecture 14 Integrating mobile into marketing

Section 4: Planning & Design

Lecture 15 The mobile planning process

Lecture 16 Planning mobile activity

Lecture 17 Mobile design and development

Lecture 18 Principles of mobile marketing-Summary

Section 5: Continue learning with us in more Udemy courses!

Lecture 19 Bonus Lecture with Coupons Starting at $9 to the rest of our courses

Marketing Professionals,Business Owners ,Digital Marketing Agencies,Digital Marketing Students