MarTech Simplified: How to Make Sense of Marketing Technology & Marketing Automation

Simplify your understanding of adtech, martech & marketing technology

Are You:
Confused about adtech, martech or marketing technology?
Perplexed about planning, documenting or automating your marketing?
Overwhelmed about how to generate leads, signups, registrations?
In a complex high tech world of acronyms, buzz words, steep learning curves and big data, this practical guide and introduction to simplifying MarTech (Marketing Technology) so your have a practical game plan that makes sense and stacks up.

The current MarTech industry is estimated to be worth over $121bn, and with nearly 10,000 marketing technology solutions to pick from, get help to stack, track and crack your marketing for the year ahead.

In this practical guide to simply your MarTech (marketing technology) and to create a marketing management system. You will discover many practical MarTech hints, tips, strategies, tactics and useful resources to assist you in planning, documenting, executing and automating a successful marketing technology (MarTech) strategy.

Inside “MarTech Simplied: How to Make Sense of Marketing Technology & Marketing Automation”, you will learn:

The 4 essential components of a practical and powerful MarTech Strategy
How to forensically dissect and reconstruct your business model for a new era
Little known, but highly effective MarTech tools to create new sales opportunities
50 Ways to engage more people online
How to lower your marketing acquisition costs with marketing technology
How to automate your customer journey with your own MarTech tools stack
10 Ways to increase conversions on your landing pages
How to create a customer avatar that helps you find prospective customers online
How to define and automate your sales process to extend customer life time value
How to research your market in under 7 minutes and help drive traffic to your site
Discover a powerful 3 step approach to MarTech planning that most people get wrong
5 things you need to consider when “walking in your customers’ shoes”
Discover the questions, propositions and comparisons your target audience are asking
How to comply with the law and avoid losing rankings & visibility online
Identify and address 9 reasons of wanting to embrace a MarTech strategy
The 8 practical steps to executing your next marketing strategy
And much, much more.

Get introduced to the 6 important areas you’ll want to automate as part of your MarTech Stack

Adtech & Promotion – Stack, track & Crack Your Marketing
Content & Experience – Plan, Curate & Create Your Content Strategy
Social & Relationships – Manage your social media profiles in one place
Sales & Commerce – How to create & maximise revenue opportunities
Data – How to store, manage & interrogate your data
Management - Make quick decisions with visual dashboards & live reports
The author invites you to join the MarTech evolution and get the help you want or need to plan, document, execute and automate your marketing strategy. It doesn’t have to be complicated. It just needs to make sense and ensure It stacks up.