Market Research | Complete Marketing Research Course 2022

Competitor Analysis, Market Research Analysis, Marketing Analytics, Consumer Analytics, Conversion Rate Optimization

What you'll learn
Market Research
Market Sizing
Competitive Research
Market Analysis
Marketing
Research Methods
Testing
Conversion Rate Optimization
Surveying
Data Analysis / Analytics
Quantitative & Qualitative Research
Case Study Interviews
Evidence Based Marketing
Requirements
Some experience in marketing
Description
Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler's Kellogg School of Management. I've done marketing for consumer products, B2B products, digital products, and physical products–both as a marketing consultant and as marketing manager at various levels up to Vice President.Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns. Major Market Research Sections:Introduction to the 3 types of market research & the 3 types of dataExploratory research, including interviews, focus groups, and case studiesCompetitor analysis using various approaches and techniques (including a 1-page competitor analysis template)Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurementsCausal market research, including A/B testing and the 3 critical things to test with direct-response marketingHow to size markets & demand using various tools and approaches Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron SharpThe customer decision journeyConversion rate optimization (CRO)Marketing psychology researchHow to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and SparktoroData and media analysisService market researchProduct marketing analyticsKey Market Research Topics:Market Research & Marketing ResearchMarket Research Analysis & Market Research Analyst TrainingCompetitor AnalysisMarketing Analytics & Marketing AnalysisResearch MethodsQualitative Research & Quantitative ResearchConsumer AnalyticsWeb Analytics & Conversion Rate Optimization (CRO)

Overview

Section 1: Introduction to Market Research

Lecture 1 Introduction to Market Research

Lecture 2 3 Types of Market Research

Lecture 3 3 Types of Data

Lecture 4 Two Pointers for Market Research

Section 2: Exploratory Market Research

Lecture 5 Exploratory Research

Lecture 6 Example: Arthritis Supplement (Branding Based on Exploratory Interviews)

Lecture 7 Interviewing Potential Buyers (B2B)

Lecture 8 Writing Case Studies

Lecture 9 Case Study Interview Questions

Section 3: Competitor Analysis

Lecture 10 1-Page Competitor Analysis Template

Lecture 11 Competitive Analysis 1

Lecture 12 Competitive Analysis 2

Lecture 13 Spying on Competitors' Ads (LinkedIn)

Lecture 14 Spying on Competitors' Ads (Facebook)

Lecture 15 PART 1 : Competitive Analysis

Lecture 16 PART 2 : Competitive Analysis

Lecture 17 PART 3: Competitive Analysis - Customer Captivity

Lecture 18 PART 4 : Competitive Analysis - Marketing Strategy & Tactics

Section 4: Descriptive Market Research

Lecture 19 Descriptive Market Research 1

Lecture 20 Descriptive Market Research 2

Lecture 21 Evidence-Based Website Copywriting

Lecture 22 Collecting B2B Survey Responses

Lecture 23 Surveying B2B Buyers (Quantitative Research)

Lecture 24 Diagnosing Problems 1

Lecture 25 Diagnosing Problems 2

Lecture 26 Advanced Considerations in B2B Funnels

Lecture 27 Calculating Sales Velocity

Lecture 28 Viral KPIs in LinkedIn

Lecture 29 Using LinkedIn Ads for Research?

Section 5: Causal Market Research

Lecture 30 Introduction to Casual Market Research

Lecture 31 3 Things Worth Testing with Direct Response

Lecture 32 A/B Testing in Facebook

Lecture 33 Where to Use LinkedIn for Research

Section 6: Sizing Markets & Sizing Demand

Lecture 34 Introduction to Sizing Markets & Sizing Demands

Lecture 35 Investor Marketing

Lecture 36 Introduction to Market Sizing

Lecture 37 Sizing Markets with Investor Relations

Lecture 38 Sizing Markets with Social Media Advertising

Lecture 39 Estimating Demand with ProfitGuru

Lecture 40 Estimating Demand with Google Keyword Planner

Lecture 41 Be Careful with Using Views, Reviews, and Subscribers!

Lecture 42 Sizing Book Demand with KDSPY

Lecture 43 Sizing Podcast Markets

Lecture 44 Sizing Markets with Panel Data

Lecture 45 Absolute #s Matter more than Relative #s

Lecture 46 The Uniqueness Trap

Section 7: Research on How Brands Grow (Market Research)

Lecture 47 Introduction to Research on How Brands Grow

Lecture 48 How Brands Grow Part 1

Lecture 49 7 Rules for Brand Growth

Lecture 50 Notes from Byron Sharp

Lecture 51 Marketing Laws

Section 8: Customer Decision Journey Market Research

Lecture 52 Intro to Customer Decision Journey Research

Lecture 53 Customer Decision Journey Part 1

Lecture 54 Customer Decision Journey Part 2

Lecture 55 Customer Decision Journey Part 3

Section 9: Conversion Rate Optimization

Lecture 56 Intro to Conversion Rate Optimization

Lecture 57 Strategic Thinking for Conversion Rate Optimization

Lecture 58 Assignment: Audience Insights

Lecture 59 On-site Surveys

Lecture 60 Survey Example

Lecture 61 Conversion Rate Optimization Mistake

Lecture 62 Easiest Way to Boost Conversion Rates

Lecture 63 Dramatic CTA Changes

Lecture 64 Levels of Testing

Lecture 65 Offer Testing

Lecture 66 Time To Convert

Lecture 67 30 Day Drip with Webinar

Lecture 68 Assignment: Webinar

Lecture 69 6 Principles

Lecture 70 Analytics Mistakes

Lecture 71 Ungated Videos

Lecture 72 Provide Options

Lecture 73 Provide Options through Retargeting

Lecture 74 Address Objections

Lecture 75 Don't Gate Your Content

Lecture 76 Testing Creative Strategies

Lecture 77 AB Testing Pages

Lecture 78 AB Testing Pages 2

Lecture 79 A/B vs A/B/N vs. Multivariate Testing

Lecture 80 General Rule of Thumb

Lecture 81 CRO Software

Lecture 82 Optimizing Based on Stages of Awareness

Lecture 83 Funnel Content Testing

Lecture 84 Funnel Example

Lecture 85 Pricing Page Testing

Lecture 86 Audio Testing

Lecture 87 PQLs

Lecture 88 Social Sign On

Lecture 89 Live Chat CRO

Lecture 90 Cancellation

Lecture 91 Interactive Content

Section 10: Marketing Psychology

Lecture 92 Intro to Marketing Psychology

Lecture 93 Why obsolete frameworks like the 4Ps and Myers-Briggs stick around

Lecture 94 How to change people's minds using Jonah Berger's psychology framework

Lecture 95 How to change people's minds (psychology example)

Lecture 96 Incrementalism

Lecture 97 Reciprocity

Lecture 98 Scarcity

Lecture 99 Visibility

Lecture 100 Toilet Paper Psychology

Lecture 101 Familiarity, Likeability & Influence

Lecture 102 Product Marketing Pricing Psychology

Lecture 103 Virality

Lecture 104 Persuasion & Influence

Lecture 105 Habit Formation

Section 11: Finding Buyers & Partners (Market Research)

Lecture 106 Intro to Finding Buyers & Partners

Lecture 107 Sales Navigator

Lecture 108 Sales Navigator Walk-Through

Lecture 109 Influencer Marketing

Lecture 110 Your list and why personas aren't adequate

Lecture 111 Pointless personas

Lecture 112 The best approach

Lecture 113 Finding or buying a list

Lecture 114 Rent a list

Lecture 115 Build a list from scratch continued

Lecture 116 Your List - Conclusion

Lecture 117 Compile or build a list

Section 12: Data & Media

Lecture 118 Intro to Data & Media

Lecture 119 Data Driven Cold Email Insights

Lecture 120 Measuring Success

Lecture 121 Frequency, Ad Recall & Purchase Intent

Lecture 122 Brand Marketing Measurements & Mistakes

Lecture 123 A Million Impressions Campaign Example

Lecture 124 LinkedIn Advertising Benchmarks

Lecture 125 Website Data Insights

Section 13: Service Market Research

Lecture 126 Intro to Service Marketing

Lecture 127 Specialists Dominate 1

Lecture 128 Specialists Dominate 2

Lecture 129 Research 1

Lecture 130 Research 2

Lecture 131 Assignment Research

Section 14: Product Market Analytics

Lecture 132 Intro to Product Marketing Analytics

Lecture 133 Measuring Success

Lecture 134 Digital Marketing Analytics Part 1

Lecture 135 Digital Marketing Analytics Part 2

Lecture 136 Customer Analytics Part 1

Lecture 137 Customer Analytics Part 2

Lecture 138 Value Propositions & Demand Generation Part 1

Lecture 139 Value Propositions & Demand Generation Part 2

Lecture 140 Product Analytics

Lecture 141 Broad Market Analytics Part 1

Lecture 142 Broad Market Analytics Part 2

Lecture 143 Pricing & Profit Part 1

Lecture 144 Pricing & Profit Part 2

Lecture 145 Advertising & Media Part 1

Lecture 146 Advertising & Media Part 2

Marketers,Entrepreneurs,Product Managers,Founders,Marketing Managers,Marketing Consultants,Marketing Agencies