Market Research - Introductory Course

Learn Fundamentals of Market Research, Research methodology

What you'll learn
This course starts from the very basics of Market Research
It explains to you the various scientific methods in which you can carry the research
It provides you with the knowledge which you can apply outside to any data for any market
You will learn to critically analyze the market opportunities, consumer trends and patterns
Requirements
Analytical mind – One needs to have the ability to collect and analyze information, solve problems, and make decisions. Passion to learn – To go through any course for a good amount of time one needs to be driven with a passion to pursue it so their attention is undivided and they can enjoy the learning process without losing interest. A computer with an internet connection – so one can access the course from anywhere and anytime as suited to them.
Description
This training deals with key areas concerning the interpretation of various research methods used in market research. The training aims to guide learners about approaches that are followed in market research along with explaining their practical applicability.The purpose of the training is to provide understanding about the scope as well as a detailed procedure that is to be followed in market research. The training will build capabilities among the learners regarding the identification of the underlying problem, properly defining them and thereby developing research design thereof. The concepts that will be dealt with in the training involve collection methodologies of primary as well as secondary data, measurement techniques and characteristics, reliability and validity and so on.The course is not just useful for market analysts but will be helpful for anyone who wants to learn about market research, irrespective of the fact whether they have prior knowledge of the subject or not. You may want to go through the broad topics that will be covered in the course.The course will begin with basic training about various essential concepts associated with market research such as concept, history and types of markets along with methodologies, approaches and processes followed for market research.Market Research is an activity to gather information and collect data to cater in a better way to the customer’s needs and requirements. It is an essential field that is used in many industries around the world.With the enormous amount of data that we deal today in the market as in industries, government organizations, social media platforms, etc., it would be a plus point if one can develop the skill to sift through it all to provide significant insights and accordingly improve one’s market strategy to cater in a better and more fulfilling way to the targeted consumers.

Overview

Section 1: Introduction

Lecture 1 Course Introduction

Section 2: Market Research

Lecture 2 Biosphere

Lecture 3 Marketing Definition

Lecture 4 Marketing Concept

Lecture 5 History of Marketing Practice and Thought

Lecture 6 History of Marketing Practice

Lecture 7 History of Marketing Practice Continue

Lecture 8 The history of Marketing Thought

Lecture 9 The history of Marketing Thought Continue

Lecture 10 Definition

Lecture 11 Role and Importance

Lecture 12 History

Lecture 13 History Continue

Lecture 14 Attributes

Lecture 15 Service

Lecture 16 Application

Lecture 17 Types Part 1

Lecture 18 Types Part 2

Lecture 19 Types Part 3

Lecture 20 Types Part 4

Lecture 21 Types Part 5

Lecture 22 Types Part 6

Lecture 23 Types Part 7

Lecture 24 Data Sources and Approach

Lecture 25 Methodologies

Section 3: Process

Lecture 26 Intro to Process

Lecture 27 Information Need Enunciation

Lecture 28 Research Objective Definition

Lecture 29 Research Design

Lecture 30 Research Design Methodology

Lecture 31 Sampling and Fieldwork Plans

Lecture 32 Analysis Planning and Output Matrices

Lecture 33 Report Structure and Contents

Lecture 34 Addendum

Students: Any student who is willing to learn about Market Research and apply the skills gained can do this Market Research course provided that they meet the required and mentioned degrees as per the course. Professionals: For professionals who want to improve and work upon their market strategies or are willing to land jobs in Market Research fields. It will be helpful to someone new to this concept as well as someone who has a good understanding of the market and its aspects. Market Research Analysts: It is very helpful for Market Research Analysts to improve their understanding of the various market research methods and how to practically apply them. It provides them with various scientific methods to conduct market research and also introduces them to sophisticated statistical tools like Excel to analyze data. Anyone who wants to learn market research methodologies