Marketing Mania: Fundamentals Of Marketing Management

Master the major characteristics of the marketing concept to maximize profit through client satisfaction.

What you'll learn

Assess market potential and opportunities for new products.

Explain the factors that create market potential.

Segment a market and select attractive target market segments

Design appropriate promotions and campaigns for a target segment.

Define and articulate the importance of customer relationship management (CRM)

Design and analyze customer loyalty programs.

Analyze and propose improvements to the markting mix for a project or organization.

Requirements

Desktop or laptop computer

Internet access

Headphones or speakers

We recommend students start with our Introduction to Management course to learn the basic concepts of management.

Description

All businesses need marketing to communicate their product or service to their potential customers or audience. Marketing managers form marketing strategies from analysis of market segments and implement marketing plans to bring value to their company's product or service. Today, marketing is moving fast and it is essential to know the fundamentals as well as the newest industry trends if you want to have an effective marketing campaign.Achieve marketing success for with this comprehensive course.Learn the Foundations of MarketingAssess Market Potential and OpportunitiesMeasure and Forecast Market DemandImplement Branding and Positioning StrategiesBecome a Market GuruKnowing the terms and definitions will help you understand current marketing concepts and methods. This course's detailed lectures and lessons will teach you how marketing works. Use the knowledge of how companies market to excel at your career or take your business's message to your potential customers. Whether you are at the beginning stages of starting your own company or a seasoned businessperson, this course will give you the knowledge critical to communicating value to your target audience.Content and OverviewBuilding from the ground up, this course begins with the fundamentals of marketing terminology and advances onto the latest techniques for analyzing market segments and potential opportunities. The Marketing Mania: Fundamentals of Marketing course covers all of the crucial marketing practices including customer relationship management and what methods work for what type of businesses. This courses lectures, lessons, videos, and quizzes will prepare you for successful marketing in today's fast evolving business environment.The marketing tools provided in this course are the keys to success for your company or your career.

Overview

Section 1: Marketing Mania: Let's Get Started

Lecture 1 Let's Get Started!

Lecture 2 Recommended Reading

Section 2: The Concept Of Marketing

Lecture 3 What Is Marketing

Lecture 4 Functions and Processes of Marketing

Lecture 5 Essential Terminology

Lecture 6 Marketing Mix

Lecture 7 The 4 C's of Marketing

Lecture 8 Marketing Environment

Section 3: Going To The Market

Lecture 9 Strategic Planning

Lecture 10 Consumer Behavior

Lecture 11 Organizational and Industrial Markets

Lecture 12 Segmentation, Targeting and Positioning

Section 4: On Demand

Lecture 13 Measuring and Forecasting Demand

Lecture 14 Total Market Demand Vs Area Market Demand

Lecture 15 Total Industry Sales and Market Shares

Section 5: Branding and Positioning

Lecture 16 Positioning

Lecture 17 Branding

Lecture 18 More Information: BrandZ Top 100 Most Valuable Global Brands 2013 report

Lecture 19 Different Approaches To Branding

Section 6: Perfect Product

Lecture 20 Product Classifications

Lecture 21 Planning, Designing and Packaging

Lecture 22 Product Life Cycle

Section 7: The Price Is Right?

Lecture 23 Price Elasticity of Demand

Lecture 24 Pricing Strategies and Methods

Section 8: In the Right Place, at the Right Time

Lecture 25 Channels of Distribution

Lecture 26 Retailing and Wholesaling

Lecture 27 Market Communication and Promotion

Lecture 28 Measuring Promotion Results

Lecture 29 True Story: Interact With Your Community Using Free Marketing

Section 9: Marketing Method Madness

Lecture 30 Direct and International Marketing

Lecture 31 Learn more: National Do Not Call Registry

Lecture 32 Further Reading: International Marketing Strategies

Lecture 33 Service Marketing

Lecture 34 Learn more: Marketing and the 7P's

Lecture 35 Non-Profit Marketing

Lecture 36 More Information: The Non-Profit Almanac

Section 10: The Customer (Management) Is Always Right

Lecture 37 Recommended Reading: Contagious

Lecture 38 Delivering Customer Value

Lecture 39 Customer Satisfaction

Lecture 40 Further Reading : Can Big Data Cure Your Churn Rate?

Section 11: Online Marketing

Lecture 41 Online Traffic

Lecture 42 Converting Impressions

Lecture 43 Online Marketing Strategies

Lecture 44 Homework Assignment: SWOT Exercise With Blackberry®

Section 12: Marketing Mania Final Exam

Lecture 45 Final Research Paper: Internet Marketing Trends

Lecture 46 Final Project: Build A Marketing Plan

Business students,Business professionals ,Small business owners ,Managers ,Salespeople