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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

Posted By: First1
Date: 21 Aug 2017 21:50:23
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever by Jeff Fromm, Christie Garton
English | June 10th, 2013 | ASIN: B00CZVCPQO, ISBN: 0814433227 | 208 pages | EPUB | 1.31 MB

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening.

Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully.

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