Marketing Analytics for Beginners

Learn how to track KPIs, set up Google Analytics, build dashboards, and measure campaign performance with confidence.

What you'll learn
Understand what marketing analytics is and why it matters in digital marketing.
Identify and track essential KPIs (Key Performance Indicators) for different marketing channels.
Navigate the Google Analytics interface and interpret key reports.
Set up and configure Google Analytics for a website or campaign.

Requirements
No prior experience in marketing or analytics is required.
Basic computer skills (browsing the web, using spreadsheets).
Access to a Google account (for Google Analytics and Looker Studio).
A website or access to one (optional, but useful for hands-on practice).

Description
Marketing Analytics for Beginners is designed to help you build a solid foundation in tracking, measuring, and analyzing marketing performance—even if you have no prior experience. Whether you're a small business owner, aspiring marketer, freelancer, or student, this course will teach you how to use data to make smarter marketing decisions.You’ll start by learning the basics—what marketing analytics is, why it matters, and how to set meaningful KPIs. Then we’ll dive into the most essential tools and concepts, including how to set up and use Google Analytics, interpret key website metrics, and create simple dashboards to visualize your performance. You’ll also learn how to track the success of your campaigns using UTM parameters, and understand the difference between paid, organic, and referral traffic.By the end of the course, you'll feel confident reading reports, spotting trends, and making data-backed decisions. You’ll be able to answer questions like: Where is my traffic coming from? What’s driving conversions? And how can I improve my marketing strategy?This is a hands-on course with real-world examples, guided walkthroughs, and no technical jargon. You don’t need a background in data or coding—just a willingness to learn and apply what you discover. Join today and start using marketing data to grow your brand, optimize your efforts, and stand out in the digital world!

Who this course is for:
Aspiring digital marketers who want to understand how data drives marketing decisions., Small business owners or entrepreneurs who want to track and improve their marketing performance., Marketing students and freshers looking to build practical, job-ready skills., Freelancers and content creators who want to measure the impact of their campaigns., Anyone curious about marketing metrics, dashboards, or Google Analytics—no prior experience needed.