Mba In Product Management : Become A Product Manager

Most complete course on Product Management with 13+ hours of videos, assignments, workbook, case studies & more

What you'll learn
Introduction to Product Management
Understanding the role and responsibilities of a product manager.
Identifying the key skills and qualities of a successful product manager.
Overview of the product lifecycle stages.
Understanding the different phases of product development and management.
Learning how to effectively manage products throughout their lifecycle.
Conducting market research to identify customer needs and preferences.
Analyzing market trends and competitive landscape.
Utilizing market research data to make informed product decisions.
Defining Product Vision and Strategy
Developing a clear product vision statement.
Formulating product strategies aligned with business goals.
Setting product roadmap and prioritizing features.
Explore product essence, problem-solving, and varied Product Manager roles.
Dive into dynamic product team principles and real-world problem-solving.
Craft a potent product vision, charter, and a step-by-step strategy.
Master agile methodologies, including the Agile Manifesto and JIRA.
Data-driven decision-making skills, product analytics, and the North Star Metric.
Excel in Microsoft Excel with pivot tables, VLOOKUP, and charts.
Demystify tech aspects: internet protocols, web app development, and APIs.
Apply knowledge practically with workbook problem-solving, Sprint Planning, and web app creation.
Grasp the basics of cloud computing, servers vs. clients, and front-end vs. back-end technology.
Build a portfolio for transitioning into Product Management.
Ace Product Manager interviews with confidence and competence.
Excel beyond hiring, ensuring success in the dynamic field.
Sketch wireframes with pen and paper, use Balsamiq, and digitize with POP.
Find potential interviewees, structure interviews, and avoid bias.
Uncover and analyze customer pain points comprehensively.
Product Management & Product Ownership
Breaking into Product Management with Non-Traditional Background
Product Management & Product Ownership
Product Management Models & Measurements
Systems Thinking for Product Managers & Product Designers
Using the Jobs To Be Done Methodology

Requirements
A basic understanding of the product is required, as the course will cover all other necessary concepts and knowledge.

Description
Fuel your career with our "MBA in Product Management" course. From mastering product basics to strategic planning, agile methodologies, analytics, and tech insights, this program is your fast track to becoming a standout product manager. Start your transformation now! In the initial section, lay the groundwork by exploring the essence of a product, problem-solving approaches, and the crucial role of a Product Manager. Dive into the dynamics of the product team and gain insights into the essentials of building exceptional products.What is a Product?Let's Solve a ProblemWho is a Product Manager?Types of Product ManagersLet's Talk about the Product TeamHow Does One Build a Great Product?Let's Solve a Product Problem for UBERThe Product Team: Roles & ResponsibilitiesPick a ProductProduct Development Life CycleAssignment 1: Download and solve the workbook to apply your newfound knowledge.Section 2: Crafting Product Vision & StrategyDelve into the strategic aspects of product management, understanding the significance of a product charter, and building a robust product strategy. Uncover the step-by-step process of outlining problems, defining customers, and creating a differentiating product vision.Introduction to Strategy and Product CharterProduct Vision BoardSTEP 1: Outline the ProblemSTEP 2: Define Your CustomerSTEP 3: Define Your Market SizeSTEP 4: Define Product GoalSTEP 5: Product DifferentiationSTEP 6: Own Success MetricsSTEP 7: Create a Feature BreakdownSummarizing Product StrategySection 3: Product Planning and Release ManagementNavigate through the agile landscape, understand scrum methodologies, and master the art of product planning and release management using JIRA software. Learn the intricacies of backlog refinement, sprint planning, and crafting efficient user stories.Agile Manifesto and 12 PrinciplesAgile and Waterfall Project Management MethodologiesScrum Events, Workflows, and ArtifactsIntroduction to Product Roadmap and DeliveryIntroduction to JIRA SoftwareCrafting Backlog Items for Sprint in JIRARoadmap in JIRA, Features, User Stories, and Tasks in JIRAProduct Goals, Features, and User StoriesProduct Backlog RefinementStory MappingAssignment 2: Utilize the Sprint Planning Excel Template to hone your planning skills.Section 4: Leveraging Product Analytics for Decision-MakingEquip yourself with the skills to make data-driven decisions by exploring various product analytics tools. Learn to measure product value, understand user behavior, and dissect key metrics that drive product success.Introduction to User Behavior TrackingMarketing Analytics Vs Product AnalyticsIntroduction to Product Analytics in MixpanelHow to Measure Product ValueTypes of Users and User CohortsValue Moment and Value ExchangeProduct Metrics and User JourneyNorth Star MetricIntroduction to Google AnalyticsUnderstand Mixpanel Insight, Funnels, and User Cohorts in MixpanelSection 5: Microsoft Excel for Product ManagersExcel in using Microsoft Excel! Discover the power of pivot tables, vlookup, and various charts to analyze and present product-related data effectively.Introduction to Microsoft ExcelHow to Use Pivot Table in ExcelVlookup in ExcelTypes of ChartsSection 6: Technology for Product ManagersDemystify the technological aspects of product management. Gain insights into internet workings, DNS, ISP, client-server models, webpage components, and web app development with HTML, CSS, and JavaScript.How Does Your Internet Work?What is DNS and Who are ISPs?Client-Server ModelInternet ProtocolsIntroduction to WebpageHTML, CSS, and JS on a WebpageIntroduction to FigmaWeather App UI in FigmaCSS Box ModelBuilding Weather App with HTML, CSS, and JavaScriptExplain API Like I Am 5Real-World Example of APIsEverything About APIs and PostmanAssignment 3: Apply your knowledge by building a web app independently.Embark on this educational journey and transform into a proficient product manager. Start your learning adventure today!

Who this course is for:
Marketing and Sales Professionals,Aspiring Product Managers,Associate Product Managers,Professionals transitioning into Product Management,Project Managers,Operation and supply chain manager,Program manager looking to transitioning into Product Management,Business Strategists and Data Analysts,Agile Enthusiasts