Personal Branding For Professionals

Reinvent Yourself to Increase Your Influence, Impact, and Income

What you'll learn
Learn how personal branding can advance your career
Define your personal brand using proven branding principles
Use a 1 page personal branding worksheet to simplify the process
Use social media to authentically reinforce your personal brand
Requirements
Basic knowledge of social media
Description
People search for you online before making a decision to hire you or work with you. You have control over how you are perceived online. If you don’t like what you see online, you can reinvent yourself by taking time to develop your personal brand.This class is an easy step-by-step class designed to help you build your personal brand online like a pro! Follow the steps to learn how personal branding can accelerate your career. You can expect to learn how to define your personal brand using a 1-page personal branding plan. Your plan consists of:1. Defining Your Core Values2. Defining Your Purpose3. How to Show Up Online4. Content Strategy Frequency5. Goal SettingHaving a strong personal brand starts with what you value. It gives you clarity about your goals and it positions you to be a more sought-after professional. It allows you to stand out to hiring managers, get a promotion, or reach more clients.In this course, you will learn how to use social media to authentically reinforce your brand.This course is ideal if you're a recent graduate, seeking a job, or starting a business. If you want to understand the benefits of developing a personal brand, this is the class for you!

Overview

Section 1: Introduction

Lecture 1 The Power of Personal Branding

Section 2: 1 Page Personal Branding Plan

Lecture 2 1 Page Personal Branding Plan

Section 3: Define Your Purpose

Lecture 3 Define Your Purpose

Section 4: How to Show Up on Social Media

Lecture 4 How to Show Up on Social Media

Section 5: Content Strategy Frequency

Lecture 5 Content Strategy Frequency

Section 6: Goal Setting

Lecture 6 Goal Setting for Your Personal Brand

Section 7: Defining Your Personal Brand

Lecture 7 Defining Your Personal Brand

Section 8: Your Guide to Social Media

Lecture 8 Your Guide to Social Media

Section 9: Social Media Categories

Lecture 9 Social Media Categories

Section 10: Personal Branding Content Challenge

Lecture 10 Personal Branding Content Challenge

Professionals who want to express their strengths without sounding like a salesperson,Small business owners looking to clearly define their unique offerings,For anyone who wants to know how to improve their social media profiles