Personal Chef Business Plan: Marketing, Pricing, & Systems

Step-by-step training on starting a personal chef business offering meal prep, dinner parties, and/or cooking classes

What you'll learn
- Design a pricing and service model for a personal chef business (meals per week, à la carte, subscription models, etc.)
- Develop a personal chef marketing plan targeted to high-value clients (including how to find leads, client outreach, and branding)
- Create a personal chef client onboarding and contract system (contracts, terms, scheduling, payments, cancellation policies)
- Implement personal chef operational systems and workflows (menu planning, ingredient sourcing, kitchen prep logistics, setup)
- Manage personal chef client relations and upsells (retention, feedback, cross-selling, referrals)

Requirements
- No prior business experience, commercial kitchen, or culinary degree is required.
- You should have basic cooking skills and enjoy preparing meals for others.
- An open mind and willingness to take small, consistent steps toward building your personal chef business.

Description
Personal Chef Business 101: Marketing, Pricing, and Systemsteaches you how to turn your cooking skills into a professional business offeringmeal prep, dinner parties, and cooking classesin clients’ homes. You’ll learn how to get clients, price your services, and organize your business so it runs smoothly and brings in steady income.

Many talented cooks and chefs never move forward because they don’t know where to begin. This course provides you with a step-by-step process to follow. You’ll learn how to reach local families and event hosts who are looking for help with weekly meals or special occasions. You’ll learn how to communicate your value, book clients, and deliver a professional service every time.

Ultimately, you'll learn how to build a local reputation, attract clients who value your work, and create a business that fits your lifestyle.

Inside the course, you’ll learn how to:

Start a personal chef business from scratch

Offer meal prep, dinner parties, and private cooking classes

Set prices that reflect your time, skill, and ingredients

Market your services using simple, low-cost methods

Build a website that helps new clients find you

Understand basic legal and insurance steps for your business

Keep your schedule and bookkeeping organized with easy systems

You can start small with one or two clients while keeping your current job, or build toward a full-time business that supports you year-round. You do not need a formal culinary education or years or restaurant experience. It does not require a huge financial investment either, since you're cooking in client homes and not a commercial space.

By the end of this course, you’ll have a plan, systems, and confidence to take on meal prep clients, host dinner parties, and teach cooking classes for pay. Whether you’re an experienced chef or a self-taught cook, you’ll walk away knowing exactly how to start and grow your own personal chef business.

Who this course is for:
- Cooks and chefs who want to start a personal chef business offering meal prep, dinner parties, and cooking classes in client homes
- Restaurant chefs or culinary-trained professionals ready to move away from long hours and gain more control over their time and income
- Self-taught cooks who want to turn their passion for cooking into a paid service without needing a commercial kitchen
- Existing personal chefs who want to strengthen their marketing, pricing, and business systems to attract more clients and earn consistent income
- Career changers who enjoy cooking and want steps to start a side business before going full-time
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