Pricing Perspectives: Marketing and Management Implications of New Theories and Applications
Palgrave Macmillan | 2008-12-15 | ISBN: 0230207227 | 240 pages | PDF | 1 MB
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.