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    3. Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

    Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

    Posted By: carlomarenco12
    Date: 28 Dec 2009 12:13:32
    Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

    Pricing Perspectives: Marketing and Management Implications of New Theories and Applications
    Palgrave Macmillan | 2008-12-15 | ISBN: 0230207227 | 240 pages | PDF | 1 MB

    The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.





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