Sales And Persuasion Skills For Startups

The entrepreneur's sure guide to getting a 'Yes'

What you'll learn
How to get the most out of the course
How to use features, benefits and advantages – to your own advantage
How to structure a sales call – with you in control
Three sessions on how to manage objections – turning them into opportunities
Closing techniques – getting to a ‘yes’
Recovering from a lost sale
Powerful questioning techniques
Needs vs wants – and how to sell at a premium price
Selling ‘off the page’ – a proven way to generate high quality sales leads
Requirements
None
Description
Start-ups and entrepreneurs are a mixed bunch. But one thing the winners all have in common Is – the ability to influence others. The ability to sell their ideas, sell their products, sell their service. And the graveyard of business startups is littered with companies that failed to grasp that most important, essential skill - the art of persuasion. That's what this course delivers in spades. The ability to get people to say 'YES'. So – what is unique about this course? Unlike so many courses, Len Smith is always available should you have any queries. Just email him - he's here to help. It is a living, growing course - unlike any other course, as students suggest new topics, Len adds them as bonus lessons (he calls them fireside chats). No extra cost, the course just keeps on improving. It is not designed for salespeople wanting to boost their career. Salesman of the Month! It’s not ‘evangelical’ and it’s not designed to tell you how wonderful you are – what fantastic sales talents you’ve got hidden away, just waiting to be revealed.  No – it’s for real people. Entrepreneurs. Startups. Businesspeople - starting out - who recognise they have a crying need to learn how to get other people to say YES. And that’s what we mean by sales techniques in this course. Not just selling product – although, that IS important, so we do cover all the essentials about selling your product - but it’s also about getting others to buy into your ideas. Things like, How To…. Understand people’s motives for buying – some real surprises there! Make sure you always have a clear objective – never ‘winging it’, hoping that something will come out at the end Understand different personality types – and how to turn their personality traits to your advantage Turn needs into wants - and raise the profitability of what you do, what you sell Turn objections into sales opportunities Gain control and keep the upper hand in any discussion Apply the perfect test to see if others are raising smoke screens or holding something back Overcome ‘price-itis’. Never ever having to sell down on price Understand ‘buying signals’ How to write a professional, compelling proposal Discover the best-kept secrets for overcoming road blocks like – “I’ll think about it” “I’ll think it over” Make it easy for your prospects to buy, for your business partners to say ‘yes’ There are countless courses on sales techniques. Mostly developed by trainers. This course is based on years' of personal-face-to-face experience from an expert who has worked at the coal face. Len Smith has many years' experience in sales & marketing with companies like IBM and has been associated with a number of start-up successes. Developing business and marketing plans, market research, product branding, VC funding and strategic business development. He's worked as a non-exec, involved in MBOs, company sales and a stock market flotation. He has also helped clients make the difficult leap from Europe to success in North America and the Asia Pacific Region. Clients have included IBM, Travelex, PricewaterhouseCoopers, Welcom, Marks & Spencer Financial Services and Manchester Business School. Now he shares his persuasion techniques with you.

Overview

Lecture 1 Promotional video - why this course?

Lecture 2 Your free taster

Lecture 3 Connect With The Community

Section 1: Introduction

Lecture 4 INTRODUCTION

Section 2: Features & Benefits - not what you thought

Lecture 5 Features and benefits

Lecture 6 NOTES Features & Benefits

Section 3: Anatomy of a sales call

Lecture 7 Anatomy of a sales call

Lecture 8 Course Notes ANATOMY

Section 4: Questioning techniques

Lecture 9 Powerful questioning techniques

Lecture 10 QUESTIONING TECHIQUES course notes

Section 5: Handling objections

Lecture 11 OBJECTIONS part 1

Lecture 12 NOTES - objections part 1

Lecture 13 Objections part 2

Lecture 14 NOTES - objections part 2

Lecture 15 Objections - part 3

Lecture 16 OBJECTIONS PT 3

Lecture 17 Fireside Chat - The Lost Sale

Section 6: The psychology of buying

Lecture 18 The psychology of…

Lecture 19 COURSE NOTES The Psychology Of Buying

Section 7: Needs versus Wants

Lecture 20 NEEDS AND WANTS

Lecture 21 COURSE NOTES Needs Vs Wants

Section 8: Closing techniques

Lecture 22 Closing Techniques

Lecture 23 NOTES - Closing Techniques

Section 9: Fireside chats

Lecture 24 Fireside Chat - selling off the page

Lecture 25 Fireside chat - AIDA

Lecture 26 Fireside chat - real life example

Lecture 27 Fireside Chat - Selling off-the-page

It is not intended for professional salespeople wanting to sharpen existing skills. It is aimed squarely at entrepreneurs, startups, busy business owners who want quickly to gain the essential skills of selling and persuading.