Sell Like Titans : The Art of Selling, How to Pick Your Moment
Sell Like Titans : The Art of Selling, How to Pick Your Moment by Michael Madsen
English | 2021 | ISBN: N/A | ASIN: B09C6RQ5KT | 150 pages | EPUB | 0.47 Mb
English | 2021 | ISBN: N/A | ASIN: B09C6RQ5KT | 150 pages | EPUB | 0.47 Mb
We often encounter a situation in our lives. Riding a roller coaster with children or family members in an amusement park often requires queuing, and it may be a long time of one to two hours, but in the end, the time to play is only one or two minutes. However, in this process, most of us will only remember the stimulus of driving down from the top and the excitement at the end. As for the queue before, this is actually a master of behavioral economics. Daniel Kahneman's "Peak End Law".
As a business manager, how to use the "peak-end law" to find the "critical moment" that affects users' decision- making, create peak experience and inluence their purchasing behavior and consumption decision, and then help the company to improve performance is a question I have been thinking about. .
Not long ago, I was given the new book "Peak Experience" by Mr. Wang. I was thankful to ask me to write a preface to the book. I really didn't dare to take it. It is a masterpiece that is easy to understand and has many vivid cases. After reading it in one go, I have a lot of emotions.
In the book, Mr. Wang described a complete and successful brand marketing process with “enter at irst sight, buy as soon as entering, buy again, and spread for thousands of miles”. Behind this is the shop-entry rate that commercial operations are very concerned about. The conversion rate, repurchase rate, and recommendation rate issues. Each link has an MOT (moment of truth), which can affect the user’s decision-making. What a company has to do is to understand "people who love you, people who don’t love you, and People who like you", and then ind MOT, start from the core user circle (BTA) to penetrate through, that is, "to a depth of 10,000 meters with a diameter of 1 cm", which will eventually affect more target audiences and complete one The entire marketing process. From insight to landing, the book provides a detailed analysis of the methodology for how to create a peak experience. If this book or this theory is regarded as a product or a "store", I think it has achieved a veritable "peak experience" in the four links of "incoming, transferring, reverting, and pushing".
Feel Free to contact me for book requests, informations or feedbacks.
Without You And Your Support We Can’t Continue
Thanks For Buying Premium From My Links For Support
Without You And Your Support We Can’t Continue
Thanks For Buying Premium From My Links For Support