Seo And Seo Audit Essentials

SEO, Digital Marketing, SEM, SEO Audit fundamentals. Gain expertise to plan & zoom page ranking in search engines

What you'll learn
Search Engine Optimization Concepts and Techniques
Technical SEO, On-Page SEO and OFF-Page SEO
Importance of https & freeware to implement https for website.
Search Engine Optimization vs Seach Engine Marketing
Performing SEO Audit using free tools.
Importance of backlinks in SEO ranking
Requirements
Some technical knowledge on wordpress based website would be beneficial, though not mandatory
Description
These days, any business however small or large need to have a webpresence. By webpresence it includes website. Having website alone would not provide desired results. To drive more organic traffic to website, the website has to be ranked high by search engine. This is where Search Engine Optimization, known as SEO plays a critical role.Further, these days, business extensively uses Digital marketing.  Understanding SEO and therby improving your website search result will drive more organic traffic to your website. Naturally SEO, make digital marketing easy and effective.While, one can address SEO technique while building website, but generally webdeveloper may not be knowledgeable with SEO technique, so one need to dependent on SEO consultants, who also understand the technical aspects of webdevelopment, which is generally rare to find as well. At the same time, if a  website is already hosted or if its just hosted, theb  better to perform and SEO Audit to validate whether is satisfy the SEO requirement and rules, but this audit one can them improve the website for better earch engine results. SEO Audit are also popularly known as health check of a websiteThis is unique course which covers SEO essentials and performing SEO Audit using some of the free tool. The topics covered in this course are:•What is SEO?.•How Search Engine works?•Digital Marketing(brief overview) and SEO•SEO and SEM.•Type of SEO.•Type of SEO technique – user prespective.•Technical SEO.•On-Page SEO•Off-Page SEO•Google Algorithms in SEO.•Links in SEO.•SEO Audit.•Note : There is also Quiz sections provided in the course to test your learning.Happy Learning!!

Overview

Section 1: Introduction

Lecture 1 Course Overview - Topics of coverage

Section 2: What is SEO and how does it work?

Lecture 2 What is SEO?

Lecture 3 How does search engine work?

Section 3: Digital Marketing ,SEO and SEM

Lecture 4 Digital Marketing and SEO

Lecture 5 SEO vs SEM

Section 4: Types of SEO & its techniques

Lecture 6 Types of SEOs

Lecture 7 Types of SEO techniques

Section 5: Quiz 1

Section 6: Technical SEO

Lecture 8 Technical SEO - Part 1

Lecture 9 Technical SEO - Part 2 - Security : https

Lecture 10 Technical SEO - Part 2 - Security : https (contd)

Lecture 11 Techical SEO - Part 3 - Robots.txt and Sitemaps

Lecture 12 Technical SEO - Part 3 - Robots.txt and Sitemap

Lecture 13 Technical SEO - Part 4 - Google Search Console

Lecture 14 Technical SEO - Part 5 - GZIP compression

Lecture 15 Technical SEO - Part 5 - GZIP compression (contd)

Lecture 16 Technical SEO - Part 6 - Responsiveness and other parameters

Section 7: ON - PAGE SEO Technique

Lecture 17 ON - PAGE SEO Technique

Lecture 18 Keywords in SEO : An overview

Section 8: OFF-PAGE SEO Technique

Lecture 19 OFF-PAGE SEO Technique

Section 9: Quiz 2

Section 10: An overview about different Google SEO Algoritms

Lecture 20 An overview about different Google SEO Algoritms

Section 11: Backlinks - DoFollow vs NoFollow

Lecture 21 Backlinks - DoFollow vs NoFollow

Section 12: SEO Audit

Lecture 22 What is SEO Audit?

Lecture 23 Free SEO Audit tool - Part 1

Lecture 24 Free SEO Audit tool - Part 2

Section 13: Quiz 3

Section 14: Course Bonus

Lecture 25 Course Bonus

Digital marketing consultants,Word press web developer.,Any one who wish to learn SEO