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    3. Sex in Advertising: Perspectives on the Erotic Appeal

    Sex in Advertising: Perspectives on the Erotic Appeal

    Posted By: nialeph
    Date: 5 Dec 2007 19:29:00
    Sex in Advertising: Perspectives on the Erotic Appeal

    Sex in Advertising: Perspectives on the Erotic Appeal
    Lawrence Erlbaum | ISBN:0805841180 | Pages 307 | English | PDF | 20.2 MB

    Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.

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