Strategic Planning (MBA Strategy Book 2)

Thinking of developing Strategic planning skills?

Then you have landed in the right place.

This book is about developing and nurturing the strategic planning skills. It has been designed to give users a step by step detailed approach to enhancing strategic planning skills, by analysing the real-life case studies in a systematic way.

The following areas will be learned and, one would acquire detailed knowledge after studying this:

A deeper understanding of what strategic planning is all about.
Why is it necessary to prepare and plan ahead of time.
The meaning of the strategy and what characteristics the strategy holds.
Have an in-depth connotation of the elements of the strategic planning.
Fully grasp the main components of the strategic plan.
Learn about the different views the individuals have about the strategic planning.
Learn about the strategic planning tools that can be used when the future is more predictable and the tool to use when the future is uncertain or unpredictable.
Learn about the process involved in the strategic planning and how to apply the process in the organisation.
Learn how strategic planning helps to make the project management a success.
Understand why the strategic planning is not always the best solution for the collapsing firm.
Learn the essence of the strategic planning in the complex corporate context
Understand why is it essential for an organisation to use the strategic planning if it wants to remain in operation for the unforeseeable future.

Carrying out a strategic plan is a joint effort as that would be the only way, the management’s plan would be implemented successfully. Formulating and implementing the strategic plan would tend to enhance the team’s efficiency and effective utilisation of the corporate resources.

We have all been involved in the planning before. Whether it’s planning for the corporate event, holidays or the client meetings. So much so that we have even planned where to spend our salaries, even before we have received them. In the same vein, the organisation cannot succeed without planning. But this time around it has to be strategic. Planning strategically is just going a step further and, that is what we are going to learn in this course book.

Even though some corporates have failed to carry out their strategic plan effectively, it is still the best stride that any organisation can take towards the success.

Strategic planning inherently has three main blocks/segments;

A.the conception,
B.the process and
C.the implementation.

The conception phase deals with identifying a need and the necessity of the relevant solution. The process involves finding the possible ways in solving the problem and, analysing the impacts of the various types of solution. Whilst the implementation phase deals with the adoption of the best option among the available solutions, and then marshalling the people and the resources to get it done (in a way that management intended it).

In the view of this, the course book also follows the same trend to vividly discussing all the important issues in the strategic planning. While the first five (5) chapters of the book discussed the conception phase of the strategic planning, the next two chapters discussed the actual process of formulating a strategic plan with the various identified tools.

For the reader, it will first stir your approach to a certain point, as you proceed with analysing real-life case studies. Then finally propel your full potential and helping you using strategic planning skills effectively for the benefit of your business.

This book is an essential reference source for the Managers, business consultants, employees, business specialists, trainees, business organisations, companies at all levels, schools, supervisors and coaches as well as other business related professionals, service users and career groups.