Strategic Innovation: New Game Strategies for Competitive Advantage
Allan Afuah | February 2009 | ISBN: 0415997828 | PDF | 503 pages | English | 7 MB
This book examines how firms use strategic innovation to offer customers new value (from new products/services) that they prefer to that from competitors and explores how the firm can better position itself to appropriate the value created in the face of change or no change.
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