Successful Social Media and Ecommerce Strategies in the Wine Industry by Gergely Szolnoki, Liz Thach, Dani Kolb
English | 2016 | ISBN: 113760297X | 168 Pages | PDF | 5.6 MB
English | 2016 | ISBN: 113760297X | 168 Pages | PDF | 5.6 MB
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.